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|
May,
2012
Subaru
News, Reviews and Articles, Updates, Events, Comments
a
completely unofficial unauthorized unapproved website
-
> Finance
Rate webpage, May 1-30, 2012. For the NW Seattle
area only. Announced 5.1.12, on approval of credit.
> financing is though Subaru/Chase with no prepayment penalty, no loan fees, no buy down fees.
> no change for May 2012
> 1.9% for 48 months continues on all 2012 models and up to 60/63mos on Legacy and
Forester.
> 0.9% continues on Forester, Outback, Legacy and Tribeca for 24-36 months.
> 1.9% for 24-36 months available on Impreza, WRX, and STI
> BRZ are expected this month but rates have not been announced.
> Lease rates- There
are some very good programs on 2012s, especially for 36 months. It varies by model.
Ask your local dealer.
>
Finance
Rate webpage - financing is though Subaru /Chase. NW/Seattle
area. No prepayment penalty, no loan or buy down fees. Oac.
> Payment
calculator I GTP
Guaranteed
Trade Value- what is your car worth
>
Find a Subaru dealer Alabama-Montana;
Nebraska
- Wyoming;
Canada;
Mexico.
Dealer news and updates wanted.
>
Buy
a Subaru in Seattle, NW. Discounted prices. Selling Subarus
since 1996.
> Have a Subaru? Get
your Subaru Badge
of Ownership
> Subaru and Costco- buy a new Subaru and get a $500 Costco gift card from Costco, through June 15th. A
Costco member who purchases and takes delivery of a new Subaru - except
BRZ, WRX, and STI- from any new Subaru dealer (yes, ANY Subaru dealer) through June 15, 2012 can
download a redemption form for the $500 Costco gift card at http://www.costcoauto.com/Subaru/Default.aspx.
The selling dealer does not have to be a Costco dealer, the offer is good through ANY Subaru dealer, it does not have to be a Costco dealer. You just have to buy a new Subaru by June 15th and fill in the form.
The car can be any new 2011-2102-2013 Subaru except for BRZ, WRX, STI,
and it excludes VIP deals. From the April 11 entry
below: "... The offer includes all new Subaru models, except for all BRZ, Impreza
WRX and WRX STI models and is available through June 15...." read the original article at autoremarketing.com
> New models coming later
in 2012
> 2013 BRZ - now arriving at dealers. Note- available today, here on the lot Monday 5/14- Premium, automatic, rear
spoiler, dimming rear view mirror, compass, Homelink, bumper applique, chrome
fender trim.. MSRP $28,423- Contact for details
> 2013 Forester orders available starting 4/20
> 2013 Outback- The 3.6R Outback
Premium model has been dropped. New 2013 Outback features include: new 2.5L
engine, 2nd generation CVT, upgraded suspension and steering, Eyesight
safety system, Special Appearance Pkg on Limiteds includes memory drivers seat and more. 2013 Outback press release
> 2013 Legacy- The 2.5GT turbo, 2.5 Premium with manual transmission, 3.6R Premium models have been dropped for 2013. New
2013 Legacy features include: new 2.5L engine, 2nd generation CVT,
upgraded suspension and steering, Eyesight safety system and more 2013 Legacy press release
> 2013 XV Crosstrek is due late summer. Its was introduced at the NY
Auto Show April 6-12, 2012 (4-5 are press days). The 5 door Impreza XV Crosstrek is the Impreza that won't be called an Impreza. Its
expected here late summer 2012, with the 2.0L. It has 8.7" ground clearance, dark tinted glass, rear view camera, wheel arch moldings etc. It was in Canada at the Metro Toronto
Convention Center February 17-26. XV Crosstrek details, photos from the NYIAS
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5/13- Mother's Day- remember Mom
5/12 BRZ Monroney window sticker error-
it might not have the correct model/code. This one below incorrectly
labels this Limited (model code DZF) as a Premium. The DZF code is
correct and the price is correct - Monroney window price stickers

5/11 new dealer open in N. California, in the SF Bay area- Serramonte Subaru in Colma, dealer list here
5/10 BRZs arriving at Northwest dealers! Please remember that the cars don't arrive in the same order that they were ordered.
Note- for
delivery mid May- black Premium, automatic transmission, with rear
spoiler, dimming rear view mirror, compass, Homelink, rear bumper applique,
chrome fender trim.. MSRP $28423 Please call if interested 206 769-7821
5/9- Impreza 2.0 or WRX...
"If you've ever driven the rock-hard, super-fast version of the Subaru
Impreza, you know it's a car with great bones. In this hopped-up trim,
the Impreza WRX is one of the most thrilling
cars you can buy with four doors — and that includes much more expensive
offerings like the BMW M3. The WRX is raw, exciting and total proof
that this car's architecture
is designed to withstand the brutal demands of a performance car.
The majority of Subaru buyers, though, don't choose the wild WRX and
instead opt for the more sedate, efficient and affordable flavor — the
regular ol' Impreza — which is what I've been driving for the past week.
The Impreza is a car with a cult following for its four-wheel traction
and reputation for longevity. Lots of people who live in mountainous
areas love it because the all-wheel drive system is perfect for
navigating icy roads in the winter, but it gets much better gas mileage
than, say, a Jeep Wrangler.
It's like a small, good-looking Jeep for practical people. The Impreza
was totally redesigned for 2012, although it doesn't feel
like a back-to-the-drawing-board kind of redesign. It's more an
evolution of what the Impreza has long stood for, which is great
traction and a solid driving feel.
It's tough to compare this car to anything else on the market because
there's not much that competes with it directly. A typical
front-wheel-drive sedan is going to get better gas mileage than the
Impreza and probably come with a classier, roomier interior for the
money. But it won't have all-wheel drive.
And there are plenty of big SUVs and crossovers that are available with
all-wheel drive, but they generally get worse gas mileage and cost far
more than the Impreza. Most would start over $30,000, compared with just
$17,495 for a base Impreza. That means if you want a small,
efficient car that will make you feel
confident in the snow and mud, this is pretty much your only option.
Aside from the great traction on gravel, ice and mud, one of the
Impreza's best features has traditionally been its fun driving feel. It
was hard to see that in my test car, though, because Subaru opted to fit
it with a continuously variable transmission that saps most of the
excitement out of it.
Subaru is one of the few car companies to use a "boxer" engine layout,
which is famously employed by Porsche and BMW, so the five-speed manual
transmission would be a much better choice for drivers who want that
German sports car feeling on the cheap. It's what I'd recommend.
There's also a five-door hatchback version of the Impreza that adds to
its versatility. With the hatchback, you can fold the back seats down to
reveal a gigantic cargo area that's designed for carrying big, bulky
things. Even with the back seats up, it comes with more storage room
than you usually find in this class. The clean, crisp styling is also an improvement over the outgoing Impreza.
Pricing starts at $17,495 for the basic 2.0i and ranges to $22,595 for
the more luxurious Sport Limited model, which comes with leather seats,
automatic climate control and the CVT automatic transmission. The much
more exciting Impreza WRX starts at $25,595 which, for me at least,
would be incredibly tempting." read the original article
5/8 Consumer Reports June issue is available now. This issue
reviews and compares the new Impreza and Kia Soul, which is kind of an
odd pair, and also the Honda CR-V and Mazda CX5, and computer
security software, home dehumidifiers,sunscreens, gas grills, internet,
cable TV and phone services etc. Buy the issue at newsstands and
online
5/7 I have a few BRZs available that are
available for delivery this May- a silver limited automatic with no options, and a black
Premium automatic, fully loaded. Price is MSRP. Please contact me for details.
5/5 women and men buy Subaru- who buys what.... 43.9% of Subaru buyers are women. women buy 50.2% of Foresters
TrueCar.com, has released its third annual demographic study based on
car-buying behavior in 2011, examining gender differences in auto
buying, based on over eight million retail
purchases in 2011.
"The brand with the highest percentage of
retail sales to females in 2011 continues to be MINI (46.2 percent),
followed by Nissan (45.7 percent), and Kia (45.6 percent) compared to
2010 when MINI (47.9 percent) came in first, followed by Kia and Honda
respectively (46.8 percent and 46.0 percent). There were fourteen
brands with a female ratio over 40 percent in 2011 and newcomer FIAT
landed at 41.9 percent."
The highest percentage of male buyers
primarily purchased exotic brands. This year, only one exotic brand in
2011 with 10% or less retail sales to women, Ferrari (7.5
percent) compared to 2010 when there were six brands." read the entire article
An article about the survey above reads, "Female car buyers really gravitated toward smaller, more fuel-efficient
cars," said TrueCar analyst Kristen Andersson in a statement. "It was
the complete opposite for male buyers, who preferred either a fast,
sporty vehicle or more heavy-duty vehicle, like a large truck or SUV."
It's no surprise to find men and women playing to type. But it's worth
emphasizing that few of these divides were stark: More than half of Mini
buyers are still male, for example, and plenty of women buy Land Rovers
and Cadillacs. "While gender preferences amongst the buyers of various
automotive brands still exist, the gap is narrowing," TrueCar vice
president Jesse Toprak said in a statement. But few will be surprised to
hear that more than 88% of those who bought a new Porsche 911 last year
were men." read this entire article
5/4 Tribeca comments, from 4 Automobile magazine reviewers. Yes there will be a 2013 Tribeca.
> "Ah, the Subaru Tribeca. This is the strangest
product available at a Subaru dealership. You'd be forgiven for
forgetting the Tribeca is still on sale since hardly anyone buys them
and the product hasn't seen a meaningful update in several years. This
nameplate has to be on the do-not-refresh list and I expect it to
quietly fade away very soon. Despite its pathetic fuel economy and lack of marketing attention,
the Tribeca is reasonably good to drive. There's adequate power, decent
body control, and a comfortable ride.
The Tribeca does lots of things pretty well, but it doesn't excel in
any category. That's just a recipe to be forgotten. Every other vehicle
in this segment has some key characteristic that makes it worthy of
purchase. The Tribeca is just average to good in every respect except
fuel economy, which is a bad place to be worst-in-class these days"
> "....Subaru's Tribeca has registered on the radar of few consumers looking for a mid-size utility vehicle.
After spending a weekend with the car, I can understand why. Although
there is nothing the Tribeca does poorly, there is not much that it does
particularly well. Plus, in appearance and character, there is little
about the Tribeca, other than its badge, that says "Subaru." While its
vehicles have become more mainstream, the perception of Subaru as a
fringe brand is still intact and the Tribeca embodies none of the quirky
ruggedness or uniqueness that built the Subaru brand..."
> "The Tribeca is old, with little to recommend it
other than Subaru's reputation for quality and reliability. It's an
anonymous three-row crossover with a very cramped third-row seat. It's
so anonymous that, in a crowded and dark parking lot, I couldn't find
it; I saw a glimpse of a grille that could have been it, but I concluded
it was a Chrysler
Pacifica. I pushed the unlock button on the key fob and what I thought
was the Pacifica chirped its horn and flashed its lights, and then I
remembered that Subaru had copied the look of the Pacifica when it got
rid of the Tribeca's original, ugly, aviation-inspired grille. Is there
anything positive to say? Well, yes: the interior ergonomics are
excellent; temperature, fan settings, radio dials, etc., all are easy to
operate."
>"the Tribeca stands out in our collective memories
from its debut back in 2005, when it was supposed to herald both a new
naming scheme and face for Subaru. Its original moniker - B9 Tribeca -
was shortened to just Tribeca in 2008 at which time is also got a mild
facelift to rectify the strange, three-port grille. At least people had
been talking about it until the facelift - there's no such thing as bad
PR, right? - it's just too bad that the Tribeca went from offensively
ugly to offensively anonymous. What the Tribeca does have going for it
is that its price undercuts almost all of its three-row crossover
competition. Equivalent versions of Honda's Pilot, Toyota's Highlander,
and Ford's Explorer all run north of the Tribeca's price tag; only the
Hyundai Veracruz and the Dodge Journey come in cheaper". read this entire article
5/3 BRZ prices in Canada, only slightly more than US.
The BRZ is expected in Canada in June. MSRP is Ca$27,295, Ca$28,495 for the six-speed automatic. The Sport-tech Package
(Limited in the US) is MSRP Ca$29,295 and $30,495 for automatic.
5/3 great PR article for an internet manager in Las Vegas
"During a time when employee turnover is a huge issue, Findlay
Automotive Group's director of Internet operations, John Taylor, is a
breath of fresh air. A retired U.S. Air Force veteran, Taylor has
been with the automotive giant since February of 1989 when he joined
Pete Findlay Oldsmobile Subaru Daihatsu as a sales consultant on Boulder
Highway.
"I had been dropping off resumes to get a job as a
weather forecaster on either television or radio since that's what I did
in the service," Taylor said. "I stopped by to see someone at the RV
lot and the person asked me if I wanted to go into the car business. The
next thing I knew, I was being interviewed by Findlay Oldsmobile
General Manager Rich Abajian (now of Findlay Toyota) and the rest is
history.
"My intent was not to go into the car business. When I
learned about the possibility of (a) a good income and (b) the health
benefits, I decided to give it a try."
...Taylor took over as director of Internet operations in October 2000,
opening a new world for himself. "There
was a very small percentage of people shopping for cars on the Internet
back in those days," Taylor said . "However, now you can figure that 95
percent of the people walking through the doors have done one to six
hours of research online. People today are very schooled when it comes
to the car business, so we need to be prepared, for sure." ..."Needless
to
say, the car business has changed dramatically from the day I first
walked onto the lot. As an example, Findlay Automotive Group had 101,129
hits in March of 2011. A year later, that number went to 154,811 hits.
The Internet correspondence changes daily," he said. Taylor travels long
distances covering 25 stores in Nevada, Idaho, Arizona and Utah. "I
love working here," Taylor said. "Quite a few of the Findlay employees
have been working for the company for more than 20 years. The company
promotes from within and it's a great family atmosphere." read the entire article
5/2 a question and answer about dog friendly cars
"Q: Do you think there's any chance of Honda bringing back an
updated version of the Element? I just bought a gently used 2008 model
and feel as though I've found my vehicular soul mate, mostly because I'm
a dog owner and cyclist and love the fact that the back seats are
removable. The car seems to have a fairly large following among owners
online.
—Ann Vick, Redwood City, Calif.
A: Honda
says it is not planning to develop a direct replacement for the Element.
However, the car maker has been guiding fans of the discontinued
vehicle to its new CR-V compact crossover. Of course if you (and your
dog) try one out you'll see that the CR-V's interior space isn't as
"perfect" for pets, bikes and other gear as the Element's.
Still, your best bet is to try out other small SUVs and crossovers
like the CR-V, Subaru Forester and Chevrolet Equinox. There are also
capable wagons like the Volkswagen Jetta and Acura TSX that could work
if your dog isn't a large breed." read the entire article
5/1 April sales total 26,310, +6%
over 24762 in 2011, and the best April ever. The Impreza is the big gainer this month, up a 124%
over the dwindling sales on the final old style 2011s last April.
Impreza numbers should only increase as Fuji produce more 5 doors,
especially the new Crosstrek later this summer. Forester takes the
volume drop this month but is still a steady seller and excellent value.
2013 Foresters can already be ordered, its the 2014 Forester next year
that gets the big redesign. WRX and STI hold their own as always and
would sell more if they were available. This time next month we should
have the first monthly sales total for the BRZ. We might see the first
2013 Outback, Legacy and Forester in June, so the push this month, the
best deals, should be on 2012 Forester and Legacy.
April 2012 by model:
Forester 5,666 -16% from 6714 in 2011
Impreza 6,701 +124% 3029 in 2011
Outback 8,548 -10% from 9465 in 2011
Legacy 3,799 -4% from 3975 in 2011
Tribeca 154 - 36% from 241 in 2011
WRX/STI 1,352 +1% over 1338 in 2011
5/1 Subaru extends customer help call center hours. New hours: Monday-Thursday 7:30-8pm, Friday 10:30-5, Saturday 9-3:30. Hours are EST. Ph 800 SUBARU3, (782-2783)
4/30 Congress passes new or updated regulations, and studies for future ones, including standards for Event
Data Recorders (EDRs); brake override systems; pedal
placement; electronic components; pushbutton start
systems; childseat LATCH systems; entertainment systems; rear
seatbelt reminders; child seat crash standards; unattended
occupant warning systems. Subaru is ahead of the curve on many of
these features- they are installing brake override systems and event
data recorders in new models.
Here is a very brief summary...
> The 112th Congress, 2nd session. March 14, 2012. Bill # S 1813. "An
Act To reauthorize Federal-aid highway and highway safety construction
programs, and for other purposes
Subtitle D--Vehicle Electronics and Safety Standards..."
Sec. 31402. Vehicle stopping distance and brake override standard... mitigates unintended acceleration...
Sec. 31403. Pedal placement standard. ... consider a safety standard that
would mitigate potential obstruction of pedal movement in passenger
motor vehicles,
Sec. 31404. Electronic systems performance standard .consider a safety
standard that requires electronic systems
to meet minimum performance requirements including the interaction of electronic components; security needs to
prevent unauthorized access; and the effect of surrounding environments on those
electronic systems.
Sec. 31405. Pushbutton ignition systems standard... consider standard for pushbutton ignition systems
that establishes a standardized operation, including for drivers unfamiliar with
such systems, and in an emergency situation...
SEC. 31406. Event data recorders (EDR). Subarus already have these. Require beginning with model year 2015, an event data recorder to store data covering a reasonable time before, during, and
after a crash or airbag deployment, including a rollover ... data stored on such event data recorders should be
accessible with
commercially available equipment...
(e)
... require the owner’s manual to disclose and explain that the vehicle is equipped with such a data recorder. Data
is the property of the owner.. and may not be retrieved by a person
other than the owner unless a court authorizes it or the owner consents
to it for the purpose of studying, diagnosing, servicing, or
repairing the motor vehicle etc
Sec. 31407. Prohibition on electronic visual entertainment in driver’s
view. ... prohibit displaying TV, movies, video games etc to the
driver while driving...
Sec. 31501. Child safety seats. ...
establish front and side crash protection requirements for child restraint
systems for children weighing more than 65 pounds.
Sec. 31502. Child restraint anchorage systems. Improve the
visibility and access of lower
anchors and tethers
Sec. 31503. Rear seat belt reminders... to warn when rear seat belts are not being used
Sec. 31504. Unattended passenger reminders ...research
into warning that a
child or other unattended passenger remains in a rear seat
after the motor is disengaged.
Here's a link to the complete text with full details
4/28 The Mayors of SIA's Indiana hometown W. Lafayette (John Dennis) and Lafayette (Tom Roswarski) write about spinning cats and touring Subaru factories in Japan.
John Dennis writes "Hidy-ho there, Hoosiers! Greetings from Ota City, Japan. We have successfully conquered our first Japanese road trip, and it was pretty amazing. But first things first. The
meetings with the Subaru executives went very well. We had a very
involved presentation about Subaru's production, finances and the impact
the tsunami has had on the overall production. We don't really consider
all of the different distributors and vendors that have been impacted
by the earthquake and tsunami. Subaru has done an amazing job in keeping
up with demand and quality in their product.
Tony and I also
visited the Tokyo City Hall. See the enclosed picture. Yuparoonie, two
twin towers for city hall. It is a beautiful structure, and the
courtyard is nothing short of amazing. After the meeting we all
loaded on a bus and hit the road to Ota. The trip was to only take a few
hours, but as always, there were just things we had to do. While
"en route" we stopped in a small city where there was an incredible
blend of historic structures, like 500 years old or older, that have
been modified to house shops and restaurants. I tried to leave a copy of
our historic preservation ordinance, but they were more interested in
selling me a stuffed spinning cat. Honest. Apparently it was a child's
toy, a stuffed cat-like animal if you will, that attached to a
stationary bar by bending its stiff tail around it, then the cat would
just start spinning. Its eyes were closed, so it looked rather gruesome.
I will be bringing several home for gifts. After the spinning
kitty event, we found a restaurant for lunch, and once again our
inability to communicate became an issue. I ended up with a pot of
boiled weirdness with noodles. Nuh-mee. Eventually we loaded back
up on the bus and tooled on down the road to Ota. One observation: The
roads in Japan are clean, well maintained and so smooth you could play
marbles on them. Well done, Japan! Wednesday is a full day of
meetings and meals. Overall, Japan is a very welcoming county that truly
understands and respects its history and culture. On a personal
note, my dad and my older brother hiked to the top on Mount Fuji when we
lived here in the early 60s. Although it was a bit rainy on the way to
Ota, I believe I got a quick view of the foothills that they must have
encountered on their assent of Fiji. Coolieo. That's it for now. Dennis out.
Tony Roswarski: An eventful day Here Wednesday Day 3. This is a very
busy day, starting off
with a meeting at the Subaru plant in Ota City. We met with Yukihiro
Kozuka, senior general manager, Eiji Ogino, general manager, as well as
with other members of the leadership team. We were given
information about the plant and its overall philosophy, which is
definitely "customer first." We
took a tour of the plant and also learned about technology firsthand.
We were given to opportunity to drive a car with an automatic braking
system using Eye Sight version 2, which is a camera system that uses
dual video cameras to recognize obstacles or another vehicle stopped in
the road, even when you don't. The system stops the car. The Subaru
Gunma plant is located on Lafayette Drive, named so because of our
sister-city relationship. Many people are very familiar with our
Lafayette Plant. Our next stop was the Shigeru Co., which is the
parent company of Heartland Automotive, which operates in Lafayette.
They supply the instrument panels for SIA. We met with Kan Shoda,
chairman of the board, and Atsuo Shoda, president, as well as other
company officials. We exchanged welcomes and our commitment to each
other. Heartland will be building a new facility in Lafayette, which
speaks well for all of us. We
toured the plant. Their operation was very efficient and seeing the raw
materials to the end product was impressive. They are definitely
committed to quality and being strong supplier for Subaru. Our next stop
was the NHK Co., which has a plant in Frankfort. NHK makes the seats
for Subaru. The
process for making the seats was interesting, as every part of the seat
is made in-house and assembled. The pace of the work was extremely fast
and a few of the task were definitely not easy. Associates were
actually running at times. They work on a very tight schedule to deliver
their products on time. I believe our visit was well received. At
this point, the formal business part of our day was over. Our host took
us to the top of a small mountain to see what was left of a
500-year-old castle. It was interesting, and the view was beautiful. We
then met with our sister-city delegation for dinner. Wednesday was
a good day. At every stop, we were greeted by numerous people and
treated so well. At NHK, there were probably 30 children and adults
waving American flags as we pulled in. You can feel the sense of
friendship and mutual respect between all of us." the original article
4/27 BRZ. If Scion expects to sell
20,000 FR-S's per year after the initial first year rush, how many does
Subaru expect to sell?
"While speaking with Ward’s Auto, Scion CEO Jack Hollis stated that
the niche automaker expects to move at least 10,000 units through 2012
from when the new Scion FR-S goes on sale June 1st. Scion has only
received 1,243 pre-orders for the new sports coupe but they’ve received
around 27,000 requests for information on the new vehicle when it
becomes available. Based on that, Hollis expects to be able to sell
every FR-S that they can have shipped to the US from the production
plant in Japan. Unfortunately for Scion and those hoping to get their
hands on an FR-S right away, with the production facility also building
the Toyota GT86 and the Subaru BRZ – both of which will carry higher
price points – Scion may have a hard time meeting the early demand.
In contrast, Subaru only plans to sell between 5,000 and 7,000
versions of their BRZ sports coupe which shares every feature shy of the
badging with the FR-S. Subaru is more of a niche brand of its own,
with that group having more interest in the all wheel drive turbocharged
sedans that the company is more well known for so there could be less
interest from the Subaru world. However, considering how much interest
there is in the motorsports world from the Scion community and the fact
that the FR-S will serve as the range topping sports model – the FR-S
could potentially hit those goals for 2012 and 2013.
While the 2012 Scion FR-S enters the American auto industry as the
bargain brand’s most expensive model, it is still among the lowest price
rear wheel drive sports cars on the market with a price starting just
over $24,000.
When looking strictly at rear wheel drive, 2-door sports
cars in the US market, the main competitors are the Ford Mustang, the
Chevrolet Camaro, the Dodge Challenger, the Hyundai Genesis Coupe, the
Nissan 370Z and the Mazda Miata. Compared to that group, the $24,000
Scion FR-S is less expensive than certain packages from Mazda (hard top
Miata versions start close to $28k), all Hyundai Genesis Coupes, all
Nissan 370Z coupes, all Dodge Challengers and all of the V8 powered Ford
Mustang coupes and Chevrolet Camaro coupes. The open aired Mazda
Miata, the Ford Mustang V6 and the Chevrolet Camaro V6 all carry low
base prices than the Scion FR-S." the original article
4/26 BRZ-
the lightning red BRZ Premium makes its final stop in the Seattle/Puget Sound area at Skagit Subaru in Burlington Thursday 4/26-Saturday 4/28. It was at Dewy Griffin Subaru in Bellingham (ph 360-734-8700) Monday 4/23- Wednesday 4/25. It was at Hanson Subaru in Olympia (ph
360 943-2120) Friday 4/20- Sunday 4/22, Roy Robinson
Subaru in Marysville right off I-5, 4/16-19 (ph 360-659-6236),
Carter Subaru in Ballard 4/15-16,
Peninsula Subaru in Bremerton/Gorst 4/12-14 (ph 360-479-4320),
Tacoma Subaru Monday 4/9-11, Walkers Subaru in Renton
4/5-7 (425-226-2775), Eastside Subaru in Kirkland 4/2-4 (425-820-8993), Puyallup
Subaru
3/30-4/1, Scarf in Auburn 3/27-29 (253-737-1345), Chaplin's in Bellevue
3/24-26 (425-641-2002),
Carter Subaru Shoreline 3/23-26 (me, at 206 769-7821).
4/25 BRZ- behind the scenes videos on behind the scene thoughts on making the BRZ sports car
"The Subaru BRZ might be most appreciated for reintroducing the
adjectives "small," "light" and "fun" to those who prefer not to have a
convertible top with their Japanese sports car. Yet, as has been covered
before, it's a neat example of packaging, with Subaru
engineers having put big ideas into the BRZ's small spaces. The
Japanese automaker has knocked together 22 minutes of behind-the-scenes
chats with the engineers who made the BRZ to show you how they did it,
and how they managed to pack all of the handling and safety bits around
the fun bits. This should come as no surprise, but the video is in
Japanese with
English subtitles, but it's worth the extra effort. It's in two parts
and you'll find both by scrolling below.
watch the videos on autoblog
4/24 update- Impreza, WRX and STI cut-off date extended one day- it was Monday April 23, now is Tuesday 4/24 at 4pm
4/23 1960s plastic artist and furniture designer glues plastic rats to his old Forester
"Have you seen a black Subaru with black plastic rats affixed to its roof
and hood tooling around Hancock County (that's in Maine)? Have you wondered who in the
world is behind that wheel? Well, the car belongs to retired designer Neal Small, described by
The New York Times in the ’60s as the “Prince of Plastic” for his
furniture and sculpture creations of Plexiglas and Lucite.
“As far as I’m concerned, anything is a vehicle for art,” Small said
during an interview at his Steuben residence. “Art is the mark of our
time just like the cave drawings. Each piece is a history of that particular time...." see a photo of the rat car and read the rest of the article about 60s artist/designer and Subaru driver Neal Smal
4/22 advertising- running through the mud in California. Sound like fun? Subaru sponsors the Merrell Down &
Dirty National Mud and Obstacle Series to benefit Operation Gratitude.
"...Thousands turned out at Castaic Lake Sunday to get down and dirty.
About 4,000 runners donned racing bibs for the Merrell Down &
Dirty National Mud and Obstacle Series only to get their runner numbers
covered with mud and barely readable.
A sunny, breezy day at the lake served as a picturesque backdrop to filth, grime, sweat and mud.
Men, women and teenagers competed. Children as young as 4 tackled
"tike-sized" obstacles, and adults with gray hair, white hair or no hair
shared one thing in common - mud.
"It's amazing, it's muddy, and it's fun," said Lisa Costello, of
Lancaster. "I run marathons, but this is more fun because of the mud and
the obstacles."
... Heather Rowland, of Westchester, had so much fun getting muddy last year, she came back for more
... "Make friends with the mud," runners were told by race volunteers sporting official yellow mud-splattered T-shirts.
At the mud pit, runners were forced to drop, bellies to the muck, and
then crawl under ropes stretched just a foot from the sloppy wet
surface.
Some plunged in - face, hair and all - emerging caked in mud....
"I am having a great time. This is fun," said 18-year-old mud pit
volunteer Andrea Carrejo who hosed runners down with water as they
emerged from the mud pit.
"This encourages them to go longer," she said, soaking mud-covered
participants. "I mean, that's all they need is a little encouragement."
Her official job Sunday was to help rinse mud out of the eyes of runners temporarily blinded by layers of muck.
"Because when they get in the mud, it gets in their face," she said.
"I came here thinking I was going to stay clean. Look at me. I'm very dirty," she said. "But, it's all for a good cause."
Money raised for the Subaru-sponsored event is set aside for the
charity Operation Gratitude, which sends personalized care packages to
military personnel overseas." see photos and read the entire article
Want to participate? The rest of the events for 2012 are Miami
on May 6, Chicago on May 20, Dallas on June 3, Denver
on June 24, Philadelphia on July 15, Detroit August
26, New York on Sept 30, Atlanta on Oct 14, Sacramento
on Oct 28 and a night run on Oct 27. Go to www.downanddirtymudrun.com for info and to register
4/21 BRZ ... it won’t turn you into an overnight
drift sensation.
"Where Audi is intent on creating cars for market segments that don’t yet exist, the Subaru BRZ/Toyota GT86 sports coupe
twins do almost the opposite: they have a market segment all to
themselves – the £25k, rear-wheel drive sports coupe market – because
everyone else has abandoned it.
In decades gone by, young tearaways would have had their pick of the
Mazda RX-7, Porsche 924, Toyota MR2 and GT Coupe (aka the AE86 on which
the GT86 riffs), Ford Capri, Opel Manta, the Nissan 200SX and more. Now
they’ve got the cheaper Mazda MX-5 soft-top (which is too soft and rolly
to be good to drive), or the BRZ/GT86. Yes, Caterhams, Lotuses, 370Zs
too – but they’re all quite different propositions.
Why nobody sells a cheap RWD sports coupe - until now
This means there’s a strong possibility that the target demographic
will have been weaned on front-wheel drive, and are quite possibly
ragging the backside off a hot hatch at this very moment. But they’ll be
male and they’ll have egos, which means they’ll be curious as to what a
big drift in a rear-wheel drive car
feels like, and they’ll be doubly keen to master the art so they too
can show off to their friends and talk local plod through the large
black marks and the lingering cloud of smoke at the quite roundabout. I
know, because that was me a decade ago and that curiosity led me to buy a
leggy BMW M3.
So, back to these hot hatch owners. They’ll be intrigued that a big
part of the BRZ/GT86 appeal – which Toyota in particular has played on –
is the fact that it’s extremely sideways, and that it’s sidewaysness is
said to be easily exploited by those people who haven’t gone very
sideways before.
So are the Subaru BRZ and Toyota GT86 twins sliding pros?
Here’s the rub: the BRZ/GT86 isn’t very sideways. Yes, if you pull
the handbrake or give it a big Scandinavian Flick on the track the thing
will adopt the kind of angles usually fleetingly glimpsed by WRC
spectators just before Jari-Matti Latvala plummets off a cliff face, but
then so would a Kia Picanto.
The BRZ/GT86 is a brilliant thing to drive, but it has very little
power, which means you need to drive it absolutely flat out and throw it
around in a way that’s often impossible out on the road, simply because
you can’t see what’s coming round the next bend and therefore can’t
commit to the accelerator – just like that old AE86. Ironically, it
actually takes a whole heap of skill and years of experience to unlock
the potential of a car that we’ve been told is perfect for rear-drive
novices.
So here’s what’s going to happen: said hot hatchers will pick the car
up from the dealership, turn all the traction control off and go for a
blast. They’ll drive it as hard as they dare, swinging it through
corners and stamping on the gas, chucking it into hairpins and willfully
trying to unsettle the rear, and all the while traction will be total.
And you know what, not one of those drivers will say anything about it,
because they’ll be too scared to be the limp-wristed bloke that can’t
even drift what they’ve been told is the most driftable car in decades.
Great car, that BRZ/GT86, and it’s a safe way to learn the basics of
rear-wheel drive, but be warned: it won’t turn you into an overnight
drift sensation." the original article
4/20 2013 Forester orders now available. No prices or new or
changed features have been officially announced. Color changes: Sky Blue
dropped, Marine Blue now with platinum interior instead of black, new
Deep Cherry Pearl (on 2012 Imprezas) with black now available. New- All
Weather 'Plus' option package for X Premium includes fog lights and the
4.3" LCD stereo with optional back-up camera. Check for more details 2013 Forester
4/20 2012 Impreza, WRX and STI sold order cut-off date is Monday April 23. So get your order in quickly.
4/19 What cars sell the fastest. What's on the lot
for the least amount of time, from car transporter to a new owner's
driveway?
According to a study by Edmunds.com, it's a combination of the
latest hot, must-have cars, perennial favorites like the CRV, and low
production companies.
The car that sells the fastest off the car lot, ie is on the lot for the
shortest amount of time, is the Prius C at only 8 days. Thats means the
typical Prius is sold within 8 days. The manufacturers with the most
quick sellers are Toyota, Audi, Hyundai, and Honda with the most quick
sellers. This is a good and bad thing- it mostly good because it
means the cars are selling, but it also means there aren't many
available on lots for buyers to see and choose from, and buyers won't
always wait for the next shipment or settle for a 2nd color choice etc.
Here's the list: #1 Prius C, 8 days; Audi Q7 and Mazda CX5, sod
within 11 days; Hyundai Elantra within 12 days; Porsche Cayenne and Audi
A5 is off the lot in 13 days; BMW X6 and Subaru Impreza is gone in 14
days; Honda CRV and Lexsus CG350 in 15 days; Hyundai Veloster and VW
Jetta Sportwagon at 16 days; Toyota Highlander Hybrid 17 days; Kia Soul
and Toyota Camry hybrid sell within 18 days; Audi A6 and Land Rover
Evoque at 19 days; Honda Pilot and Hyundai Accent with 20 days, and the
BMW X3 in 21 days. Read the entire article and on Edmunds.com
4/17 WRX with tractor treads? How about putting them on a BRZ...
Turn almost any car into a weather beast by replacing the tires with these treads by American
Track Truck in Michigan. This might be the slowest WRX around, but its
sure to get you there in the snow or sand. According to their website,
AmericanTT started making these in 2008 but I haven't seen one cruising
around Seattle yet. If you're frustrated that your new all wheel drive
WRX/STI has summer tires, or the BRZ is rear wheel drive, this might be
the ultimate solution. No word on what it does to the fuel economy, but
in this case if you have to ask, its not for you. www.americantracktruck.com.

From Jalopnik "This 2002 Subaru Impreza WRX
is unique in that it comes with both street sneakers and snow shoes.
Sure the tractor treads are of limited value if you don't live where
they get more than a dusting of snow, or perhaps the Sahara desert, but
they're easily removable according to the ad. In fact you could store
either set of footwear in the trunk - and probably back seat, those
things looking like they take up a lot of room - so you'd be prepared
for any contingency. After all, isn't that what the Boy Scouts taught
you to be?.."
4/16 BRZ build your own function is available on Subaru.com.
You can choose color, Premium or Limited model, and manual or automatic
transmission, but no 'options' are listed yet. There is 'accessory'
list but those are the part only and prices listed are without
installation. Often accessories are things like ashtrays, license plate
frames, cargo organizers, oil caps, battery tie downs, severe weather
kits etc and are dealer items only, not available installed on the car
from the factory. There are a few BRZ accessories that are also
available factory or port installed like dimming mirrors, chrome fender
trim, rear bumper diffuser/underskirt, and the installed price might
only be slightly more. For all available installed and part only prices,
check my BRZ webpage. Click here for Subaru's build your own page
Note- I am taking BRZ orders at MSRP with no mark-up so if you're in the greater Seattle or NW area and want a BRZ please contact me
4/15 advertising- Subaru is once again a sponsor of Dining Out For Life, a fundraising event for AIDS service organizations.
Eat out April 26th for breakfast, lunch and
dinner at a participating restaurant. A percentage of sales will
benefit an HIV/AIDS service organization in your community.
Reservations are encouraged at most Dine Out locations. Let
your restaurant know that you will be dining with them because of their
support for HIV/AIDS services in your community. Click here - DiningOutForLife.com - for a list of restaurants and other businesses in your area. Here is the list for the Seattle area http://www.diningoutforlife.com/seattle/restaurants

4/14 Aha audio forwarding will be in the BRZ but probably other Subarus in the future.
Or if not Aha, something else will be because technology is changing so
quickly that car companies can't keep up. Aha eliminates that
technology cliff for manufacturers by allowing cell phones to function
as the receiver, forwarding audio from various sources to the car's
receiver. Aha is by Harman Kardon and Subaru already uses their radio stereo audio infotainment system in Outback, Legacy, and Tribeca.
"Though Web-connected infotainment systems have become important
selling points for automakers, endlessly vetting and serving apps to
those systems after making the sale may not be how companies want to use
their resources. Outside firms have stepped into the void, acting as
middlemen between content providers and a car’s telematics system...
Essentially, Aha uses a smartphone’s Bluetooth connection to funnel
content, like hundreds of streaming Internet radio stations, to the
vehicle’s in-dash system for playback over the car’s stereo. The company
also bundles other content for access on the dash, including audio
books, news feeds from NPR and CNN, and even Facebook posts that are
read aloud by a Siri-like automated voice.... Aha aggregates all the feeds under a
single app, which can be updated at any time by Aha over online servers
and fed directly to the driver’s smartphone, for broadcast over the car
stereo. This effectively removes an automaker from the content-curation
business...." read the entire article
4/14 Legacy review -
"Legacy feels chiseled,
solid. The Subaru Legacy can be summed up in one word:
solid. Rarely do four-door family cars feel as well-built as this
one, with
its standard all-wheel drive and chassis that seems more German than
Japanese. It's one of those special cars that feels like it's built from
a single block of steel.
The doors close with a solid thud. The dash trim is all chiseled and tightly assembled.
Even the driving feel is heavy and slightly militaristic, with that
go-anywhere, do-anything machismo of 4x4 trucks, only in a much more
socially acceptable package.
The Legacy's standard all-wheel drive system is terrific comfort for
those times when road conditions are slippery. That's one of the reasons
Subarus are so popular in areas with frequent snowfall and mountain
terrain, but it can also be helpful on wet roads as I found out during a
freakishly strong spring storm in Texas recently.
Other cars would have felt skittish in such a downpour, struggling for
traction on the soaked tarmac, but the Legacy always displayed Jeep-like
confidence over puddles and through the howling wind.
There's a cost to that all-wheel-drive confidence, though, and it comes in the form of added weight that hurts its gas mileage.
The most efficient Legacy — with a 2.5-liter, four-cylinder engine and
continuously variable transmission — is rated for 31 mpg on the highway
and 23 in the city. There are two ways to look at those mileage figures. They're obviously
worse than you would get from more traditional front-wheel-drive cars
such as the Honda Accord, Toyota Camry and Ford Fusion.
But, on the flip side, that's excellent mileage for an all-wheel-drive
vehicle and much better than you could expect from crossovers and SUVs
with similar capability.
One of the best parts of the Legacy, like any Subaru, is the design of
its engine. The Legacy offers both four- and six-cylinder engines with a
horizontally opposed layout, also known as a "boxer" design, that's
more common in high-end German cars such as Porsches and BMWs.
Boxer engines have cylinders that bang against each other in opposite
directions, from side to side, virtually eliminating the need for
balancing. This design gives them a smooth, almost turbine-like feeling
when you press the gas pedal. It's a wonderful thing to find in
affordable cars and something I wish more brands would offer in their
lineup.
Subaru offers a smaller car called the Impreza that has a sportier
driving feel, but the Legacy is a more grown-up model. Its suspension is
tuned to the smoother, more comfortable side of the driving spectrum,
and its cabin is bigger and more practical for families.
Styling seems to draw inspiration from European cars, using the high,
dramatic beltline of new Volvos and the trunk bump popularized on BMWs.
Its overall shape nicely straddles the line between sporty and classy.
Pricing starts at $19,995 for the basic 2.5i model and reaches up to $28,595 for the performance-oriented 3.6R Limited version." read the article
4/13 advertising- who is she...
Q. The young lady who does the Subaru commercial where her boyfriend
has lost his sunglasses: What other work has she done on TV or stage?
She looks familiar.
Actress Eleanor Seigler has made several appearances on The Office as Jessica, the girlfriend of Andy (Ed Helms). She has also been seen on How I Met Your Mother, among other series.
Read more here: http://www.miamiherald.com/2012/04/07/2734691/confusing-premise-makes-awake.html#storylink=cpy
4/12 early safety advocate drives an Outback
"Shahan is the founder and president of Consumers for Auto
Reliability and Safety (CARS), a driver of some of the most important
advances in auto-related safety and financial protection regulation.
The gig: Rosemary Shahan is the founder and president
of Consumers for Auto Reliability and Safety (CARS). The Sacramento
organization has been the driver of some of the most important advances
in auto-related safety and financial protection regulation on the books
today.
Shahan, 62, championed the nation's first lemon law in California, which
has since been copied in every state. She was a major force behind the
federal air bag mandate and laws protecting military service members
from abusive car loans. And she's not finished.
Accidental activist:
A native of Canton, Ohio, Shahan attended Case Western University on a
full scholarship. There she met her husband, a naval officer with whom
she lived in Italy and Greece, where she worked as a teacher. Shahan found her calling when the couple moved to
San Diego and had a run-in with a Volkswagen dealer in 1979. The dealer took their broken
Dasher wagon in for repairs, but after several months hadn't fixed it,
yet refused to release it from his shop when she asked to take it to
another mechanic. Furious, she picketed the dealership for five months
until the dealer gave in. "I was the world's worst picketer," Shahan
said. "But I prevailed."
It could happen to anyone: The experience was
revelatory for Shahan, who heard dozens of stories about rotten dealers
thanks to her picketing. "I felt this was un-American," she said. "It
shouldn't happen in a country where everyone's voice is supposed to
matter."
Energized, Shahan began agitating among California legislators to pass a
bill that would protect consumers from defective cars. In hearings,
automakers defended current practices. But consumer data found that more
than a million defective new cars a year were being sold to the public.
The so-called lemon law, signed by Gov.
Jerry Brown in 1982, gave dealers four chances to fix a car before it
was dubbed a lemon and the dealer had to refund the car's sale price.
A full-time obsession: That same year, Shahan formed
Motor Voters (short for Motor Vehicle Owners Together Ending Ripoffs)
and threw herself into a new cause: safety. She and her husband moved
toWashington, D.C., and Shahan joined the effort to require all cars to
have air bags. It was one of the nastiest fights in a city known for
them, but Shahan and fellow supporters refused to quit. Air bags have
been required in all new passenger vehicles since 1989.
California state of mind: After a split with her
husband, Shahan in 1993 returned to California, the nation's largest car
market. She soon founded CARS, a registered lobbying group that allowed
her to take up issues with politicians in Sacramento.
Not about the money: Shahan doesn't sport
Gucci
loafers or bespoke Italian suits like other lobbyists — not on the
$45,000 she pays herself. She hasn't taken a major vacation in years.
"There were years I made only $7,000 doing it," she said. "But I get to
do what I love."
But what does she drive? When her 1988 Volvo finally gave out in 2010, Shahan bought a used Subaru wagon she found on
Craigslist, taking care to get it inspected first. "I've never had a car payment in my life," she brags.
Letdown: For years Shahan pushed a voter initiative
known as the Car Buyers Bill of Rights that would have dramatically
changed the way dealers sell cars in California. But the initiative fell
victim to backroom political wrangling. When a bill finally passed in
2005, it was a shadow of the original. "It could have been something
great," she said.
Next up: In 2004, two sisters driving a car rented in
Santa Cruz were killed after an engine fire disabled the vehicle's
steering, leading to a head-on collision with a semi. The car had been
subject to a safety recall a month before, but the rental car firm chose
not to fix it. Shahan has been fighting to get federal legislation
passed that would require rental car companies to remove all vehicles
from their fleets until recall service is performed. "It's a matter of
trust," she said.
Motto: When the going gets rough, which isn't uncommon
when doing battle with multibillion-dollar corporations, Shahan tries to
remember a line attributed to Mohandas Gandhi. "First they ignore you,
then they laugh at you, then they fight you, then you win."
Personal: Shahan is a dog lover who once adopted a
border collie with a broken leg. She dreams of driving up Pacific Coast
Highway and seeing Northern California, but can never tear herself away
from work long enough to do it. "My work is my hobby," Shahan said.
" the original article
4/11 Subaru and Costco
"In a partnership that could potentially help bring shoppers out to
the lots, the Costco Auto Program — which provides members with savings
on vehicles at more than 2,500 participating dealerships throughout the
country — has teamed up with Subaru of America for a promotion that
rewards Subaru buyers with a Costco Cash Card.
The Subaru Limited-Time Offer provides customers with a $500 Costco
Cash Card for completing a member satisfaction survey after the purchase
of an eligible Subaru through the program, officials explained.
The offer includes all new Subaru models, except for all BRZ, Impreza
WRX and WRX STI models and is available through June 15...." read the
entire article from autoremarketing.com
Note: any Costco member who purchases a qualifying Subaru from any Subaru dealer can download a redemption form at http://www.costcoauto.com/Subaru/Default.aspx
4/10 Impreza review- a road trip through Nova Scotia with Clark Kent
'Roads of Nova Scotia: beware. There’s a Subaru Impreza on the loose and bent on having fun. Venturing
off the main highways at this time of year requires fortitude. Bumps,
dips, twists, potholes, frost heaves, truck damage. All conspire to beat
the living daylights out of your vehicle.
But for the
past two days, the 2012 Subaru Impreza I’ve been pounding the pavement
with has really, and I mean really, Impreza’d me with its strengths.
The
restyling of Subaru’s lineup has taken some getting used to. In fact,
the Impreza is almost Clark Kent-like in its ‘superhero-in-disguise’
character. It’s one of the few compact cars to offer standard full-time
All-Wheel Drive. Its brand new lightweight 2.0-litre engine paired with
Subaru’s Lineartronic CVT (Continuously Variable Transmission) means
more efficiency.
I don’t mind the drone of the CVT as
much as I usually do. This might have something to do with the
steering-wheel paddle shifters that allow me to quench my gear-shifting
thirst with the responsive 6-speed manual mode. Yee-haw!
I
get behind the wheel, start driving and immediately feel the grin
creeping across my face. The Impreza has that Subaru rally spirit that
comes through when I take my first on-ramp and the little Dickens hugs
the turn like it’s pitching itself through Targa Tasmania. Did I
mention, Yee-haw!?
I see the same grin mirrored on the
faces of young men in the small towns I roll through as their heads turn
to watch the vehicle. They know exactly what the Subaru Impreza is.
So it ends up being the perfect vehicle to illustrate a back roads Nova Scotia winter-turning-into-spring driving extravaganza.
The
Amherst Shore road that skirts the Northumberland Strait between Nova
Scotia and PEI, and known as the Sunrise Trail, gives the Impreza and my
eyes a treat.
There’s Pugwash, charming north shore town
with Gaelic street names, salt and whimsical makers of funky pewter
products, Seagull Pewter. The shore drive to Wallace and then on to
Tatamagouche offers calm country vistas and wide-open ocean views.
Turning
inland from Tatamagouche, Route 311 takes me through hilly, winding
roads to Earltown where a sweet gem that’s all about sugar, Sugar Moon
Farm, a working sugar maple farm, is closed until the weekend but I vow
to return.
The four-lane highway in Truro that flows south to Halifax seems to dictate my back roads excursion is over.
But
wait! There are other back road gems of Nova Scotia to be discovered
and since Subaru claims the 2.0-litre, 148-horsepower all-new Impreza
squeaks out the best fuel economy of any all-wheel-drive car on the
market, why should I stop now?
The Glooscap Trail is an
off-the-beaten route, particularly the part of the route that hugs the
northern edge of the Minas Basin. This Basin joins with the Bay of
Fundy, that world-renowned body of water that, every six hours, funnels
about eight square kilometres of water through the Minas Channel. This
is more than the daily outflow of all the world’s rivers. This huge
volume of water moves at speeds of 15 km/h and raises and lowers the
tide by 15 to 18 metres, the worlds’ highest.
This
wild tidal activity creates the high-bluff shoreline that runs from
Masstown to Advocate Harbour. The curvy strip of blacktop along the
cliffs results in one twisty, turn-y drive that excites both the Impreza
and me. The dazzling views, whether the Basin is full and frothy or
completely empty, revealing those nutrient-rich slimy mudflats, would
awe any passenger and compensate for whatever anxiety the overzealous
driver may be causing.
In Parrsboro, the Fundy Geological
Museum, with its collection of some of the oldest dinosaur bones in
Canada, beckons but there is no time. Ahead there’s still Diligent
River, Port Greville, where some 400 ships were built and launched,
Spencer’s Island, with its lonely driftwood-strewn beach and Advocate
Harbour, one of the only places on the planet where boats rest of the
ocean floor on their hulls awaiting the tide to come in and raise them
the nine or so metres to wharf height.
In Advocate
Harbour, a tough decision awaits. Continue around the point of remote
Cape Chignecto and take a two-lane winding road with minimal traffic
through the woods of Nova Scotia or go back the same way and see what
the ever-changing Bay of Fundy looks like from this direction.
Weather’s closing in and snow’s threatening. Locals in Advocate Harbour
warn the road through the woods is rough and slippery. I can almost feel
the AWD 2012 Subaru Impreza bristling at the suggestion that this may
be too much to handle. Who am I to deny Clark Kent the chance to show
his Superman strengths? Let’s do this.' the original article
4/9 BRZ STI- when it comes won't be a turbo
'While the Subaru BRZ and its Toyota GT-86 / Scion FR-S
equivalent are two of the most anticipated Japanese sport coupes in
history, critics have complained that their 200-horsepower output simply
isn’t enough.
Subaru has heard those comments, too, so the automaker has already begun
working on an STI version of the BRZ. As Subaru’s global marketing
manager, Atoshi Atake, advised Auto Express, “Let me say this - we will
certainly satisfy our customers. We are already working on a faster
version.”
The news should come as no surprise, since Subaru showed a BRZ STI concept
at last year’s Los Angeles Auto Show. It’s very likely that a
production version will closely resemble the concept, down to the
aerodynamic body kit and lowered suspension. We’re not sure the
oversized rear wing will come as standard equipment, though.
Under the hood, the BRZ STI will likely go a different route than current STI models.
Since there’s no room for an intercooler up front, turbocharging is
out. You can cross supercharging off the list, too, as Subaru is
concerned that it would impact the BRZ’s fuel economy and require a larger gas tank.
Instead, Subaru will improve the car’s air intake, add a
less-restrictive exhaust, increase redline to 7,500 rpm and revise the
variable valve control system for optimized performance. These
modifications are expected to boost output to around 250 horsepower, a
full 25-percent increase over the base model.
The STI version will be lighter in weight, too, thanks to racing bucket
seats, a carbon fiber hood and, potentially, even a carbon-fiber roof.
Lighter wheels will be used, and the car will further benefit from upgraded brakes and a stiffer suspension for track day use.
Unfortunately, there’s no timeline on the BRZ STI, and Subaru’s biggest
problem at the moment is ramping up production to meet demand. In Japan,
Subaru has sold over 3,500 BRZs in the past two months, some four times
the number it expected to sell." the original article
4/8 SIA gets new leader.
' Subaru of Indiana Automotive’s (SIA) parent company, Fuji Heavy
Industries, Ltd. (FHI), has announced that SIA’s current President and
CEO, Mr. Motokiyo Nomura will return to Japan on April 1, 2012 to become
President of Subaru Living Service Co., Ltd. SIA is proud to welcome
new President and CEO, Mr. Masaki Okawara, who will take over the
position on April 1. Mr. Okawara currently serves as Senior Vice
President of Subaru of Indiana Automotive, Inc. Mr. Okawara joined Fuji
Heavy Industries, Ltd. (FHI), SIA’s parent company, in 1982. He began as
an engineer in Trim & Final Manufacturing Engineering. In 1989, Mr.
Okawara was assigned as a startup member of SIA. From 1989 to 1994, he
held the position of Manager in Trim & Final Manufacturing
Engineering at SIA. Before his second assignment to SIA in April, 2011,
Mr. Okawara held several General Manager positions at FHI, including
serving as General Manager of the Second Production Department of FHI’s
Yajima Plant. He will be promoted to Corporate Vice President for FHI
and President and CEO of Subaru of Indiana Automotive, Inc. as of April
1, 2012.
4/7 BRZ review and why it feels so fast.... 'It's Thinker Than You Fast It Is'
"How do we know when we're going fast? Generally speaking, we don't.
Observers on Earth's surface rotate around its axis at 40 meters per
second; Earth itself revolves around the Sun (30 kilometers/second); and
the Sun rotates around the galactic center at about (220 km/s).
Meanwhile, the whole kit is being dragged in a stately gyre toward the
constellation Virgo at about 370 km/s. What, you don't feel that?
We don't because we judge motion by acceleration, that is, a change
in velocity. This information comes to us in several ways, including
cues from our vestibular system (inner ear) and by something called
proprioception, which is the awareness of our musculature bracing and
flexing to compensate for our body's inertia.
This is going somewhere, I promise.
Behind the wheel of a car we mostly rely on our binocular vision to
tell us how fast we're driving. The landscape peels away to either side
of us at oblique angles. Our brains process this information in terms of
what psychologists call "looming" and "changing disparity signals." A
mailbox gets bigger as we get closer. Our brains compute the growing
retinal image of the mailbox (an object of known size) and integrate the
difference with the apparent trajectory of the object as perceived by
our left and right eyes. This is called motion-in-depth perception.
And yet for all this formidable wetware, we're still pretty bad at
judging speed and easily fooled. Honest, officer. Imagine, for instance,
how a mailbox 10 feet tall would throw you off. Speed perception is
also variable depending on our age, eyesight and emotional state. If
we're frustrated and late, we feel like we're traveling more slowly than
we are. Meanwhile, a car that is supremely quiet, comfortable and
capable—let's say, a Porsche Panamera Turbo—will actually dull the
vividness of speed such that we can be perfectly at ease going the
speeds of small aircraft.
Subaru has turned our faulty perceptions of speed into a positive.
Meet the new Subaru BRZ: 200 horsepower, 2,800 pounds, 2+2 seating,
six-speed manual gearbox (an automatic is also available) and rear-wheel
drive. Figure about $25,000 to start. A joint project between Subaru
and Toyota (which will sell the car in the U.S. as the Scion FR-S), the
BRZ is a handful of sports-coupe sunshine that does something brilliant,
even revolutionary: It feels fast, even though it isn't, particularly.
The BRZ's moderate performance expectations are telegraphed by its
simple design. The volumes and cab-rearward profile of the BRZ are
classically sporty (the Scion will vary only in the front and rear clips
and lighting instruments), but there's not a lot of surface excitement
here. There are small engine vents at the base of the A pillars. The
rear of the car is tricked out with a small deck-mounted spoiler—more
for visual balance than aero balance—and a faux diffuser diapering the
lower clip, including a very cool triangular brake light. But note the
absence of aggressive, ground-hugging rocker panel trim or broadly
flared fenders. Note also the amount of empty space in the wells around
the wheels. This is known in design parlance as "dead-cat space"—I'm not
kidding—and designers try very hard to minimize it.
The problem with a lot of sporty cars is that they are so massively
overqualified for the street. Take a car like the Mustang Boss 302: 444
hp, limited-slip rear differential, race-tuned suspension and
9.5-inch-wide, 19-inch Pirelli P Zero tires. Sounds nice, right? But on
the street you have to go so hard just to get the car to slide around a
little bit, just to feel a little bloodlust, you're always in danger of
losing your license. Fear of incarceration is kind of a buzzkill.
The BRZ, very much by design and very much in the style of the great
Mazda MX-5, goes in the other direction, drawing out and exaggerating
automotive cues that give the impression of going fast at wholly more
sane speeds. One hugely affective cue is auditory: Thanks to resonator
tubes pumping intake and exhaust sounds into the cabin, the BRZ snarls
and burrs and howls like a garage-built retro rod, even when it's
accelerating away from a light like an ice-cream truck (0-60 mph in
about 6 seconds). This thing is a mouse with a megaphone. Subaru also
cagily put most of the engine's twist up high in the rev counter, with
peak torque of 151 pound-feet at an astronomical 6,400 rpm—the high,
hollow, splintering engine note is what you'd hear if you crashed
through a grove of bamboo.
The engine is an evolution of Subaru's
flat-four boxer (code-named the FA), with Toyota-sourced
direct-injection heads. Subaru says the car's center of gravity is a
mere 18 inches off the ground, comparable to that of a Porsche Cayman R.
And, since this is a rear-drive car, the engine could be situated well
back in the chassis, more than 9 inches aft of where it would be in the
all-wheel-drive Impreza. The low CG and the centralized engine placement
give the BRZ an intuitive sense of mechanical leverage over the road.
This thing feels like it rotates precisely around the driver's right
hip.
Tires: If this car were built by, say, BMW, the designers would have
packed the fender wells with no-profile tires and splendid 19- or
20-inch alloy wheels. Such footwear looks great and commands serious
cornering grip. The trouble is, it raises the limits of adhesion so
preposterously high that it is almost impossible—or at least highly
ill-advised—to break traction on the street.
The BRZ is conspicuously under-tired,
with 17-inch Michelin 215/45s front and rear—and thus the dead cat. You
can goose the throttle around a corner and the rear tires will happily
chirp as the car's rear end steps out entertainingly, at least until the
stability control intervenes. Most passenger cars are set up to
understeer, which is to say, the front tires will slide before the rear
tires. But the BRZ, a rear-drive car with most of the weight on the
front wheels (54/46, front/rear weight distribution), wags its fanny
like a runway model. There is probably not another car on the street
that can execute a rally-style Nordic flip as effortlessly as the BRZ.
The 45-series tires provide much of
the compliance to soak up small road jitters, leaving the suspension
(struts up front and multilinks in back) free to cope with the larger
energies of body roll, pitch and yaw. The end result is a small car with
decent around-town ride quality combined with a feisty, lean and taut
feel.
“Clever design choices, from the engine to the tires, make the highly fun BRZ drive like a far speedier car.”
The same could be said of the other
control surfaces. The electric-power-assist steering is blink-quick and
sports-car heavy, with a supple precision and tactility utterly out of
the Mazda MX-5 playbook. Likewise the short-throw gearshifter, which
snicks through the gates with an oily heft.
Add it all up: The nap-of-the-earth seating position and long hood;
the shouty engine and exhaust; the triggerfish steering response and
twitch-twitch of the manual gearbox; the merry tail-swinging and the
chirpy tires. The BRZ thus perpetrates a splendid and useful fraud on
its buyers: a not-so-fast sport coupe that is an absolute riot to drive.
As long as we're going to Virgo, we might as well enjoy the ride." the article from WSJ's Dan Neil
4/6 BRZ destination is $770, not the $750 Subaru currently
charges on 2012s. Destination will probably rise to $770 on all other
2013 models. BRZ prices are: Premium manual $26,265, automatic $27,365; Limited manual $28,265, automatic $29,365. Destination to Ak is $920. BRZ webpage
4/5 BRZ Prices and more model details announced at the NY auto show- MSRP price including $750 destination: Premium manual $26,245, automatic $27,345; Limited manual $28,245, automatic $29,345. BRZ webpage
4/3 BRZ Prices to be announced at the NY auto show April 5th the day after tomorrow.
This show is shaping up to be the biggest Subaru event of the year with
the already announced introduction of the 13 Outback, Legacy, XV
Crosstrek, EyeSight saftey technology, and now much looked for BRZ
prices.
4/3 March 2012 sales. The 2nd biggest sales month ever, exceeded only by 33,701 sold last December 2011.
Sales Total for the month is 32,387 which is up 20.33% over 26,916 March 2011
Impreza and Legacy had their best sales month ever.
Perennial favorite Forester is down for the month and the year. 2012
orders have already been cut off months before it would usually happen
so perhaps some changes are coming sooner than expected.
Impreza 8545 is up an amazing 214.17% over 2719 March 2011, and YTD +170.96% to 21,100
Outback 10,998, +3.70% over 10,498 March 2011, and YTD +6.41 to 25429
Legacy 5383, +20.99% over 4450 March 2011, YTD +18.56% to 12,117
Forester 6192, -18.84% from 7629 March 2011, YTD -14.64% to 16,874
WRX/STI 1197, -12.76% from 1372 March 2011, YTD -21.04% to 2829
Tribeca 183, -26.21% from 248 March 2011, YTD -12.11% to 588
YTD total is 80,568, +19.44% over 67457 YTD 2011.
The terrible earthquake and tsunami of last March
will have an impact on and skew comparisons of 2012 sales to 2011's but
the inventory drops didn't start until May. All new model year introductions were pushed back 2-3 months.
4/2 PZEV goes national and is required on all Foresters and Impreza. All
Foresters allocated to dealers and all Imprezas ordered or allocated to
dealers starting 4/1 will have PZEV emissions which adds $300 to the
MSRP.
4/1 Impreza 2.0i vs Mazda3 comparison and review in the May issue of Consumer Reports.
They are both recommended. Get the May issue and read the article, also
reviews of supermarkets, a few smartphones, lawn mowers etc. Its at
newstands now or subscribe online at consumerreports.org
3/31 SIA Subaru Indiana Automotive celebrates its 25th anniversary this year.
The company was incorporated March 16, 1987, and started production Sept 11, 1989
60,000 Subaru Legacys and
60,000 Isuzu pickups and Rodeos. The
plant was officially dedicated on October
16, 1989. In
January 2003, SIA Subaru Isuzu America
became Subaru of Indiana Automotive. Isuzu production stopped July 23,
2004, the Subaru Baja was produced through April 2006, and Toyota Camry
production started February 28, 2007.
July 28, 2012 - 25th Anniversary Open House Saturday, July 28. "During this extra-special event, SIA will open its
doors for an up-close and in-depth look at the inner workings of this
unique manufacturing plant. If you've toured SIA before, you'll want to
come back for the Open House. Self-guided tours will take you down to
the production floor, where you can view the giant stamping presses that
cut and mold steel in seconds. You'll get a close up view of some of
the hundreds of robots that are precise to a fraction of a millimeter.
You'll be amazed at the miles of conveyors that take the steel skeleton
of a car through this 3-million square foot plant as thousands of parts
are added one-by-one until it is ready to drive off the line. You'll
get a glimpse at the engine plant where the famous Subaru BOXER engine
is assembled. You'll see the tester line where each and every vehicle
is put through a rigorous series of quality checks to ensure our
customers get the highest quality and safest vehicle on the road.
You'll also learn about SIA's environmental initiatives and see how SIA
became the first U.S. auto plant to achieve zero landfill status.
On behalf of all of the Associates at SIA, we express our
sincerest gratitude for the Greater Lafayette community, Tippecanoe
County and the State of Indiana for your support over the past 25 years.
It is our mission to continue to be an exemplary corporate citizen as
we Team Up for Tomorrow!
3/30 final day for 2012 factory orders for all Outback, Legacy, Forester, and Tribeca models.
2012 orders for Forester, Tribeca, Outback and Legacy end at 3pm today
3/30. This is early for Foresters, perhaps the 2013 model will get some
updates (CVT?) in advance of the 2014 make-over. Outback and
Legacy manual transmission and 3.6L models had already stopped on 3/6. Dealers will continue to receive 2012s
but in diminishing numbers. Low production models will sell out quickly.
Subaru already announced 2013 Outback and Legacy details yesterday.
3/29 2013 Outback and Legacy details announced.
They will debut at the big NY Auto Show April 4-16 alongside the all
new XV Crosstrek. New Outback and Legacy models usually arrive in late
spring/early summer, the Crosstrek is expected later this summer.
The 2.5L engine and CVT are new, the suspension has been improved on all models among other changes.
Dropped models:
The Legacy GT, Legacy 2.5i Premium with manual transmission, and both
Legacy and Outback 3.6R Premium models have been discontinued. If you
want one now is the time!
2013 Outback details
The 2.5L engine and CVT are new, the suspension has been improved among other changes. Limited gets optional memory drivers seat and keyless unlock with pushbutton start.
Models includes 2.5i and 2.5i Premium with 6
speed manual or CVT, 2.5i Limited CVT, and 3.6R and 3.6R Limited with
the 5 speed automatic. The Outback 3.6R Premium model has been dropped.
The CVT is the 2nd generation with smoother and quicker response.
Suspension upgrades reduce body sway and lean up to 40%. Other
steering and suspension enhancements are for a smoother, quieter ride with better handling.
All models get a new grill,
headlights, bumper, fog lights, and brake override system so when brake
and gas are pressed at the same time, the brake overrides the gas and
stops the car. There will be other minor changes.
The 3.6L and 5 speed automatic transmission remain the same.
The 2.5L DOHC engine is new, its the FB25 that was first used in the 2011 Forester. Thats a big change for the 13s.
The new 2.5 engine has a timing chain (replaces timing belt), and gets better fuel economy plus has more power.
It has 173hp up from 170hp, and 174ft-lb torque up from 170.
2.5L economy increases to 24/30 combined 26, up from 22/29 combined 24 for the 2012-2010 models
New- Eyesight system will be available on both Legacy and Outback. No details
yet on which models it will be available. Eyesight is a new, multi-functional, forward
viewing dual camera system that warns you if the car is wandering out of the lane (lane departure warning) or it detects an object in front the car in which case it helps
stop the car by activating the brakes or increasing brake pressure, and
uses engine management to reduce RPMs and lower the speed. It has Adaptive Cruise Control that helps maintain a set distance from the car in front. And it lets you know if, when stopped at a traffic light, the car in front has started moving.
new on all 2013 Outback models-
The roof rack rear crossbar now adjusts for a wider spread. Thats good
news for carrying long loads like surfboards and kayaks etc.
Suspension: body sway or lean has been decreased up to 40%, plus other
steering and suspension enhancements for a smoother, quieter ride.
Cloth material on 2.5i, 2.5i Premium and 3.6R models has been upgraded,
and the silver trim will be replaced by a new matte woodgrain trim (no
word on if this new trim is also on the Limiteds).
new on....
2.5i: now has steering wheel audio controls with hands free bluetooth, audio streaming, and USB (like 2012 Premium/Limited)
2.5i Premium: no changes announced other than the new seat material, adjustable crossbar, suspension improvement, and dash trim.
2.5i Limited and 3.6R Limited: long overdue power memory drivers seat is
finally available for the first time on any Outback. Its part of a new
Special Appearance Package that also includes another all new feature,
keyless access with pushbutton start. Other new Limited upgrades for
2013 include rear A/C vent, upgraded electro-luminscent dash display
with 3.5" info display, new navigation/gps system with Nav traffic and
SD card.
read the 2013 Outback press release
2013 Legacy details
The 2.5L engine and CVT are new, the suspension has been improved among other changes.
Models- 2.5i manual or CVT, 2.5 Premium CVT, 2.5i Limited CVT, 3.6R and 3.6R Limited with the 5 speed automatic
Gone: the Legacy 2.5GT, 2.5i Premium with manual transmission, and 3.6R Premium models have been dropped.
(Note- 4/1/12 I do have a new 2012 white Legacy 2.5GT for sale, with navigation, rear spoiler etc)
All models get a new grill,
headlights, bumper, fog lights, and brake override system so when brake
and gas are pressed at the same time, the brake overrides the gas and
stops the car.
Suspension: body sway or lean has been decreased up to 40%, plus other
steering and suspension enhancements for a smoother, quieter ride with better handling.
There will be other minor upgrades.
The 3.6L engine and 5 speed automatic remain the same.
The 2.5L engine is new, its the FB25 that was first used in the 2011 Forester.
The new 2.5 engine has a timing chain (replaces timing belt), and gets better fuel economy plus has more power.
It has 173hp up from 170hp and 174ft-lb torque up from 170.
2.5L economy increases to 24/32 combined 27, up from 23/31 combined 26 for the 2012-2010 models
The CVT is the 2nd generation and is expected to be quieter and more responsive.
New features and options
New keyless access with pushbutton start is available, no word on which models.
Cloth material (2.5i, 2.5i Premium
and 3.6R models)
has been upgraded, and
The silver dash trim will be replaced by a dark
glossy woodgrain trim (no word if this new trim is also on the
Limiteds).
2.5i: now has steering wheel audio controls with hands free bluetooth, audio streaming, and USB (like 2012 Premium/Limited)
2.5i Premium: now with standard CVT (no manual available) and has standard 17" alloys (replaces 16")
2.5i Limited and 3.6R Limited upgrades for
2013 include rear A/C vent, upgraded electro-luminscent dash display
with 3.5" info display. There is no memory seat.
New- Eyesight system will be available on both Legacy and Outback. No details
yet on which models it will be available. Eyesight is a new, multi-functional, forward
viewing dual camera system that warns you if the car is wandering out of the lane (lane departure warning) or it detects an object in front the car in which case it helps
stop the car by activating the brakes or increasing brake pressure, and
uses engine management to reduce RPMs and lower the speed. It has Adaptive Cruise Control that helps maintain a set distance from the car in front. And it lets you know if, when stopped at a traffic light, the car in front has started moving.
read the 2013 Legacy press release
3/27- Subaru grilling spatula is available. A full length handle, bottle opener on the end. Grilling season is almost here. For the Subaru enthusiast. For sale around $30 at your local dealer. Check out some other Subaru stuff

3/26 The 2013 Outback and Legacy to be at the NY
Auto Show April 6-12 (4th-5th are press days).
The cars will be be mildly refreshed and are expected in late June.
Among other changes, Subaru Eyesight will be officially introduced. Its an advanced driver assistance
system with multiple functions that will be available on some 2013 Outback
and Legacy models. The Eyesight system uses 2 small, forward facing cameras on either side of the rear view
mirror to create an image of the road immediately ahead of the car.
> It warns you if the car is wandering out of the lane (lane departure warning).
> It if it detects an object in front the car, it helps
stop the car by activating the brakes or increasing brake pressure, and
uses engine management to reduce RPMs and lower the speed.
> It has smart Adaptive Cruise Control that helps maintain a set distance from the car in front.
> It lets you know if, when stopped at a traffic light for example, the car in front has started moving.
3/25 older Outbacks - "Karen Swicker, a social worker in Massachusetts, was on her way to
visit a client when she noticed a puff of smoke next to her left elbow.
The door of her 2002 Subaru Outback was smoldering. She pulled over, and within minutes, the door was in flames.
"By the time the fire department got there, it was fully engulfed in
flames," Swicker told The Huffington Post. "The door melted."
Swicker's case and five other complaints registered with the
government prompted Safety Research & Strategies, an automotive
safety consulting firm, to ask the National Highway Traffic Safety
Administration to open an investigation into the possibility that there
might be a defect in the electronic components in the door, which could
cause fires.
The agency in February announced it was investigating 309,00 General
Motors vehicles and 830,000 Toyota vehicles for the same kind of fires
happening in driver side doors. The safety agency is looking into the
possibility that GM and Toyota use the same supplier.
A Subaru spokesman said the company is aware of Swicker's incident and is looking into it.
“The National Highway Traffic Safety Administration is committed to
ensuring the safety of vehicles on America’s roads," a spokesman for the
agency said. "The agency is aware of the potential issue, is monitoring
complaints and other data closely, and will take appropriate action as
necessary.”
... One North Carolina car owner, whose complaint is listed in the
NHTSA's anonymous complaints database, said the owner's son was driving
their 2004 Subaru Outback in a Target parking lot when he noticed smoke
and heat coming from the driver's side door. By the time he stopped,
flames were coming from the door. The Durham Fire Department
extinguished the blaze. Another driver said he or she could feel heat coming up through the
buttons on the driver's side arm rest, and then the fire started. Yet
another said the flames melted a two-inch hole in the door.
It didn't take many complaints for NHTSA to decide to look into the
issues at Toyota and GM: There were just six complaints from Toyota
owners and 12 from GM owners. None of the cars were totally destroyed by
the fires, but doors melted and some seats were singed...." read the entire article
3/24 BRZ- the red BRZ Premium making the
rounds in the Seattle/Puget Sound area is at Chaplin's in Bellevue this
weekend, through Monday. On Tuesday it should be at Scarf Subaru in
Auburn.
3/22 XV Crosstrek will be at the NY
Auto Show April 6-12 (4th-5th are press days). The 2013 XV Crosstrek is the Impreza that
won't be called an Impreza. Its expected to arrive late August/September.
Based on the Impreza 5 door, it has the 148hp 2.0L Impreza engine
with the 5 speed manual or CVT transmission with paddle shifters. Just
like the Impreza Sport, the Crosstrek is available in 2 trim levels,
Premium and Limited. The Crosstrek has 8.7"
ground clearance, black side moldings, rocker panel, and wheel arch
moldings,
dark tinted privacy glass, and a slightly larger 15.9 gallon gas tank
instead of the 14.5 gallon tank in the Imprezas. The grill, 17" alloys,
front
and rear bumpers are slightly different from the standard Impreza.
There are 2 models- Premium and Limited. The Premium come standard with
the 5 speed manual, the CVT is optional, and standard on the Limited
model. MPG is expected to be 25/33, 28 combined which is the same as the
Impreza 5door manual. Remember that MPG estimates are based on a mix of
driving, and your mileage may be less.
Standard equipment includes roof
rails, power
windows, locks and mirrors, tilt/telescoping wheel, manual height
adjustable drivers seat, immobilizer system with alarm, hands-free
bluetooth, wireless audio streaming, USB, cargo tray and cargo/luggage
cover. The All Weather Pkg is and CVT with paddle shifter is optional on
the Premium. The Limited adds leather, CVT with paddle shifters, All
Weather Pkg, Climate control, upgraded stereo with 4.3" screen, HD
radio, and rear view backup camera (probably the Forester
Limited/Touring stereo). rear seat armrest. Optional on both
Premium and Limited is the moonroof and 6.1" navigation/gps system.
3/22 BRZ- Scion announces FR-S list prices. Subaru
remains quiet with no prices released yet. The Scion is priced at MSRP
$24200 +760 destination = $24960, and for the 6 speed automatic $25300 +
$760= 26,060. The FR-S will be available in Raven, Asphalt, Hot Lava,
Argento, Ultramarine, Firestorm, and Whiteout. BRZ info, photos
3/21 Subaru pressure washer and generators. click for more info

3/20 BRZ arrives for display at the NW area dealers.
Sorry, its only a "sit 'n see", in other words not for test driving,
but at least its
around! Its the red car on the truck in the image below. It will
make the round of
local dealers. The model is a lightning red Premium with automatic
transmission. Its currently at Carter Subaru in Shoreline for a few days
(contact Joe Spitz there for details) and then it will go on to the
other local dealers. Again, its not available for test driving but at
least you can see and sit in it. Click
for more photos

3/19 spring starts tomorrow Tuesday 3/20
3/18 BRZ- there's an early BRZ marketing pamphlet given to dealers. It has the rear disc brakes at 15" but that's reportedly incorrect, it should say 10.5". My BRZ info page
3/17 Forester.. the 2013 Forester will be available later this fall.
Thats when new model year Foresters generally are released. The
2013 is expected to be very similar to the current 2012 model. Its the
2014 model that is going to be redesigned. Among the many, many changes
expected in the 14 are a CVT transmission replacing the current,
old-reliable 4 speed, and a more aerodynamic shape. Both of these
changes are for better fuel economy.
The Forester has always had a very useful utilitarian, boxy, functional
shape, easy to load gear into and for dogs to jump into etc. It also has
the best rear visibility of any of the small SUVs. Now there are a few
early 2014 model spy photos around (a lot of photos of wjat looks like
the same car). Its hard to tell exactly what it looks like under all the
plastic wrap, false panels, rear spoiler (off a Forester XT?)
etc, but at least this early test model seems to still have retained
some of the squared rear, though it does look more sloped, At
least it doesn't look like it has the hard to see out of rear windows of
the Toyota Rav or sales leader Honda CRV. Again, its hard to
tell.
Check it out- here are some articles with photos. Since Subaru
hasn't released any specs or details on the 14s, much of the articles
below are supposition, but the photos are interesting, and this is just
the start of the 2014 Forester rumor mill....
> from Car and Driver. "Caught testing on public roadways in the U.S., the
pending fourth-generation model was running with a Honda CR-V and a Ford
Edge, which indicates the expectations Subaru has for the newest
Forester.
Why It Matters: Subaru
has long been the go-to brand for wagon- and crossover-driving members
of the crunchy elite. With entries from nearly every brand impinging on
its territory, however, Subaru’s ability to update and adapt one of its
bestselling vehicles without compromising its core attributes will be
crucial for the brand’s success.
Platform: Expect
the Forester to continue to use an adapted version of the Impreza
platform with conservative increases in width and length. The previous Forester
was one of the first Subarus in decades to utilize fully framed
windows, and that will carry forward to the 2014 model. A small quarter
window is now located at the base of the A-pillar where the mirrors
previously resided; the mirrors have been moved to the doors. The row of
spines on the hood is likely (we hope) part of the disguise...
Given that it was just launched, the new Forester surely will carry over
the current naturally aspirated 2.5-liter FB-series flat-four, likely
with the addition of direct injection. We
expect a turbocharged model, too, but probably of a smaller
displacement; the 2.0-liter FB engine in the Impreza is a good candidate
for forced induction.." this article and photos
> from Motor Authority.
"Subaru is in the midst of an ambitious new strategy dubbed “Motion-V”
that will see the automaker’s fuel consumption and emissions cut 30
percent by the middle of the decade. However, cleaner running vehicles
is just one pillar of the
all-encompassing plan that will also see the launch of safer, more
advanced, and more refined vehicles.
The good news is that the first of these new models will be on sale
before the end of 2013. The first two have already been revealed
in the form of the BRZ sports car and Outback Sport-replacing XV
Crosstrek.
The third is likely to be the next-generation Forester, which has been
spied testing in prototype form. Due in time for the 2014 model year,
which means we may see it launched by late 2013, the new Forester will
stick to the proven formula of a practical SUV-crossover with strong
off-road performance and efficient powertrains.
This fourth-generation of the popular nameplate will once again be based on the Impreza platform,
and it appears to have grown slightly in length and width. In terms of
design, the prototype appears to be wearing a similar grille to that
found on the Impreza and we can clearly see that the side mirrors have
been attached to the side of the doors rather than at the base of the
A-pillar.... Subaru has stated that it will launch its first hybrid model in 2013 as
well, with the car initially launching in Japan though arriving in the
U.S. by the end of that same year. It will be based on an existing
model, possibly this new Forester, and will feature Subaru’s own
proprietary hybrid design rather than technology borrowed from
part-owner Toyota." this article and photos
3/16 Tribeca reprieve... yes-no, yes-no...
"Subaru's slowest-selling standalone model, the seven-seat Tribeca medium
SUV, has been given a stay of execution until at least the end of 2013.
Subaru Australia managing director Nick Senior told GoAuto that the 2013
model year Tribeca has just been signed off, meaning it will remain in
production “through to the end of 2013”, but could not guarantee whether
the model will continue after that date..." the complete article
3/15 advertising, and the adverticle-
Brian Johnson, Subaru National Advertising Manager, in an
interesting, frank video, talks about social/digital media vs print/old
school media, and about 'seeding' websites or blogs to hopefully create viral interest. Subaru likes
to dole out (ie seed), information to a certain websites and car magazines
to keep the level of gossip high, and the sites are hungry for the info
and the hits that follow. As corporate owned, ad driven social
media or other websites get fed info on future models, think of the articles more as adverticles similar to the pimpatorial. And sites - this one included- are always searching for bits.
> the article and video "As with many other major brands, Subaru is shifting from broadcast
and print to the digital and social spaces. At Subaru, this is being
driven from the top, according to Brian Johnson, the company’s National
Advertising Manager.
Subaru is creating a stronger presence on Facebook and Twitter, as
well as shifting from online banners to more content-oriented digital
assets. In the past, production may have been complex and expensive.
Now, content for channels such as YouTube may be created more
on-the-fly, be a bit grittier and contain more humor.
Seeding information to blogs has shown to be effective for enthusiast
products. Other shifts by the brand include moving away from sales
events based on dealers “yelling and selling” and seeking more natural
product integration on programming that fits Subaru’s demographics." the article, the video of the interview
3/14 recall on 2009-2012 Foresters built between November 26, 2007 and March 13, 2012
The rear center seatbelt might not work correctly with some child safety
seats (CRSs) that require a short
belt routing configuration. The center seatbelt has an
Automatic Locking Retractor that may not lock with those seats. It
is necessary to replace the rear center seatbelt. New unsold models
must be checked and fixed prior to sale. Recall code WQA-37
3/13 Subaru dealer of the year according to dealerrater.com.
Dealerrater.com is a website where you can post comments about dealers. There were 5 finalists- Cumberland
Valley Motors VW Subaru, Mechanicsburg, PA; Hudson Subaru, Jersey
City, NJ; Lakeland Toyota Honda Mazda Subaru, Sheboygan, WI; Nate Wade
Subaru, Salt Lake City, UT that made the cut, and the Subaru Superstore,
Chandler, Az.. As announced Feb 5th in Las Vegas, the dealerrator Subaru dealer of the year is Subaru Superstore in Chandler, Arizona. “Our family-owned and operated dealership takes great pride in being
awarded with this outstanding accomplishment,” said Richard Cvijanovich,
Subaru Superstore of Chandler owner/GM. “It
further demonstrates our family’s and employees’ commitment of providing
exemplary customer satisfaction throughout the entire sales, service
and parts experience.”
3/12 a new Subaru owner reviews the Sirius XM satellite radio that came with the car.
"I had forgotten how much I like the Grateful Dead. I had also
forgotten that I was a high-schooler shooting the peace sign in the
audience at the Freedom Hall Louisville show on June 18, 1974. And hey!
Here's that show on the friggin' radio! SiriusXM friggin' radio!
Like a vault of musical bullion beamed down from an astral disc
jockey, Sirius Radio was implanted (free!) (temporarily!) inside the
dashboard of our new Subaru. During the first weeks of owning the car,
my fascination with it interfered with my ability to drive safely.
As we drove off the car lot in January, I couldn't control my saliva. I
cranked through the 130-plus channels with the same expression on my
face as that darling boy had the first time he saw the alien in E.T.
The choices were sick. Forty-five sports channels, including one
devoted to nothing but Canadian sports. There are eight other Canadian
channels and five channels devoted to Latin programs.
There are 17 yap radio channels — talk programs devoted to politics,
mostly focused on the extremes. You can get your God on 24/7 with two
religious talk channels, one devoted to the Catholic Church, the other
to all other churches on Earth (mostly Christian).
All things queer are compressed into one gay talk channel. If you want
traffic reports in cities you're not in, have at it. There are traffic
channels for Boston, Miami, Detroit, Chicago and other towns. Maybe
they're designed for people to listen to on their way home so as not to
feel stuck by comparison.
But those are diversions from the main course. Music. The music channels have names ranging from the utterly literal to the utterly incomprehensible.
There's Elvis of all sizes on Elvis Radio. The Chairman of the Board
is forever in charge on the tragically spelled Siriusly Sinatra. The
Boss of you is working up a sweat on E Street Radio. There's great gobs
of grunge on Pearl Jam Radio. And you'll scream and scream when you
enter Ozzy's Boneyard.
Then there are the incomprehensible channel names, which remind me of the names they give to men's and women's boots on Zappos.com.
What would you guess is on Faction? Nine Inch Nails, of course. The
Bridge? Any guesses? James Taylor. How about a hit of Lithium? Wash it
down with Everclear. Head to the Spa for, what else, uh, jazz. Deep
Tracks is now playing "Dear Mr. Fantasy," from a frantic-sounding Graham
Nash.
No matter how much or how little of this you want to listen to,
Chanhassen, Minn.-based SiriusXM is riding high on the crest of a
techno-entertainment wave. Since the start of the year, Sirius stock has
risen nearly 21%. In 2011 the company posted net income of $427 million
on revenue of $3 billion.
In this business, it's subscriber rates that get investors horny.
Sirius added 1.7 million of them last year, for a total subscriber base
of 21.8 million. Critics say Sirius cheats these numbers, since the
company counts owners (like me) of new cars that came with a free trial
among their numbers.
The pony-up letter from Sirius arrived, just as Ryan
at the Subaru dealer said it would, last week. Almost exactly eight weeks post-purchase. I'm opening it right now.
"Dear Andrew Moore," it says. "Welcome to SiriusXM!" Which is a nutty
greeting given that the letter goes on to say: Pay up or see ya. A
yearly subscription is $184.64.
So now it's time to make a decision. We have three in college. That's
the kind of thing that gives weird relevance to specific sums of money.
$184.64 is almost exactly what I paid last September for my daughter's
Spanish textbook. My final analysis of the service is not working out to
Sirius' advantage. Here's how it goes.
I use four channels. Willie's Roadhouse is old-school country, and it
delighted me at first. But dagnabbit. Willie's was the first place I
realized, after hearing the same Johnny Paycheck song three times in one
week, that Sirius has a seriously short playlist. There's all the
country music in the world. Hell, there's all the Johnny Paycheck in the
world. The same Johnny Paycheck song three times in a week?
I crossed the fields to the Outlaw Country channel. But for every Old
97's song over there, you get cracked with a Kid Rock number.
My devotion to Bluegrass Junction reminds me of Cubs fans I know. No
matter how many times I'm disappointed, I always go back for more. It's
not individual artists who bum me out there. It's that the channel
showcases new bluegrass artists — which is fine, as long as you play a
few standards.
But no. New bluegrass, not to be confused with Newgrass, which is old,
is tooth-rotting sweet. None of the danger and recklessness of its
forebears. Bill Monroe would not listen to this. Why should I? So
disappointing; enough to send me over to the Message music channel,
which is Christian.
That leaves the Grateful Dead Channel, where the honeymoon is also
over. I remember now why I stopped listening to them in 1990. Bob Weir
still can't sing, and curiously, "St. Stephen" never gets better no
matter how many times it's played live.
In the rearview mirror of our new Subaru, there's a little square of
backup video camera. This feature excited me at first. Now it seems
dumb.
Kind of like SiriusXM radio." a link to the article
3/11 safety- advanced driver assistance technology is coming.
Subaru Eyesight is an advanced, computerized, driver assistance
system with multiple functions that will be available on some 2013 Outback
and Legacy models. The Eyesight system
uses 2 small, forward facing cameras on either side of the rear view
mirror to create an image of the road immediately ahead of the car.
> It warns you if the car is wandering out of the lane (lane departure warning).
> It if it detects an object in front the car, it helps
stop the car by activating the brakes or increasing brake pressure, and
uses engine management to reduce RPMs and lower the speed.
> It has smart Adaptive Cruise Control that helps maintain a set distance from the car in front.
> It lets you know if, when stopped at a traffic light for example, the car in front has started moving.
3/10 spring ahead, turn clocks forward tonight- daylight savings time starts tomorrow 3/11
Get your Subaru Badge
of Ownership
> Did you know Subaru
makes small engine and portable home generators? Parent company
Fuji also has Robin America with l engines for lawnmowers, jets skies,
generators etc. They make Subaru generators including quiet inverter ones.
Subaru
generators
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2011
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