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July 2016

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a completely 100% unofficial unauthorized unapproved website. info always subject to change, correction, updating
> click for the Finance Rate webpage
> for the NW Puget Sound, Seattle area only
> financing is through Subaru/Chase with no prepayment penalty, no loan fees, no buy down fees, on approval of credit.

and changes for July 2016

Note these new lower rates are not retroactive to July 1st (sorry).
2017 model rates lowered on Forester, Outback, and Legacy to 0%.
2016 model rates lowered on Forester and Outback 0% extended

2017 Outbacks starting to arrive
2017 WRX and STI have been on lots since early June
2016 Outback  0% x 24-36-48 mos, 0.90% x48, 1.90%x72 mos
2016 Forester 0% x 24-36-48-60 mos, 1.90%x72 mos

2016 Legacy 0% now for 60-63 months

Dealers are particularly motivated to move...
all 2016 Legacy, Forester, and Outback

Subaru is already promoting the new 2017 Impreza due this fall and they want to fire-up 2016 sales, especially sedans which has never been what Subaru's are known for,

Finance rates, NW area
, on approval of credit
July 1-August 1, 2016
2017 models
UPDATED July13-August 1, 2016 Note these new rates are not retroactive to July 1st (sorry).
new 2017 Outback 0%x24-36-48 months, .90%x60, 1.90%x72 months
new 2017 Forester 0%x24-36-48 months, .90%x60, 1.90%x72 months
new 2017 Legacy 0%x24-36-48 months, .90%x60, 1.90%x72 months

WRX, STI  2.90% x 24-36-48-60 months
Outback   1.49%x 24-26-48 mos, 1.90%x60-63, and 2.49%x 72 mos
Forester 1.49%x 24-26-48 mos, 1.90%x60-63-72 mos
Legacy  1.49%x 24-26-48 mos, 1.90%x60-63-72 mos

2016 models
UPDATED July 13-August 1  Note these new rates are not retroactive to July 1st (sorry).
 new Outback  0% x 24-36-48-60 mos, 1.90%x72 mos
new Forester 0% x 24-36-48-60 mos, 1.90%x72 mos
Forester 0% 24-36 mos, 1.49x48 mos, 1.90%x 60-63-72 months
Outback 1.49% 24-36-48 mos, 1.90%x60-63 mos, 2.49%x 72 months

new Legacy 0% 24-36-48-60-63 mos, 1.90%x72 mos
WRX STI 2.90% X24-36-48-60-63 mos
Crosstrek 1.49% 24-36-48 mos, 1.90%x60-63 mos, 2.49%x72 mos
Impreza 1.49%x24-36-48 mos, 1.90%x60-63-72 mos
BRZ 1.49%x24-36-48 mos, 1.90%x60-63-72 mos
> Lease rates- available on 2016 and 2017s. 
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This website is created and maintained by Joe Spitz. I've been selling Subarus in the Shoreline (N. Seattle), Puget Sound and greater Northwest area since 1996. If you're anywhere in the area  (including Idaho, Montana, California, Oregon, Alaska) and buying a Subaru, call and lets talk about what you want.

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7/13 2017 manual transmission 2.5i and Premium Foresters  (model codes HFA, HFE) can be ordered starting July 13, with delivery ETA in October.

July 13 lower finance rates announced on 2017 Outback, Forester, and Legacy starting at 0%, and 2016 Outback and Forester 0% rate extended
0% financing available on 2017 outback Forester and Legacy for 48 month, .90%for 60 months.
new rates announced starting July 13, available through August 1, 2016
Note- these new rates are not retroactive to July 1st (sorry).
on approval of credit, NW/Seattle area
new 2017 Outback 0%x24-36-48 months, .90%x60, 1.90%x72 months
new 2017 Forester 0%x24-36-48 months, .90%x60, 1.90%x72 months
new 2017 Legacy 0%x24-36-48 months, .90%x60, 1.90%x72 months
2017 WRX continues at 2.90%
new 2016 Outback  0% x 24-36-48-60 mos, 1.90%x72 mos
new 2016 Forester 0% x 24-36-48-60 mos, 1.90%x72 mos

July 3- June sales 46,598, which is 2263 more than June 2015's 44,335 total. Thats a solid increase of 5%
YTD total 279,458, which is 7040 (3%) over YTD 2015 272418.
Subaru continues its roll but at the midpoint through the year isn't quite halfway to the goal of 615,000 cars. But Subaru says now that the SIA (Subaru of Indiana Automotive) is making more Outback and Legacy, the supply should increase. Thats good, but Subaru corporate will need to restrain themselves so not to flood the market with cars because part of the Subaru allure has been that they're popular, can be hard to get, and they sell quickly.  Once every dealer has a lot of unsold inventory sitting on the lots, will Subaru become just another company where the dealer needs to hard sell the cars (to varying degrees) to move the constant incoming stream of inventory the company requires them to take (and sell)?
Subaru already has low finance rates starting at 1.49% on the 2017 Forester, Outback, and Legacy which are only starting to arrive.
The sales leader for June is the Outback, which is Subaru's safety leader with new 2017 features including Reverse Automatic Braking and High Beam Headlight Assist. The all new top of the line fully equipped 2017 Outback Touring is now available, with brown leather, low profile standard roof rails, and chrome trim and badging. The Outback Touring, with sticker prices approaching (and sometimes exceeding) $40,000, is aiming up toward the low end of the low end of the near luxury (or premium) car market. 
The 2017 Forester gets some much needed upgrades including Blind Spot Detection/Rear Cross Traffic Alert, the latest version of Eyesight, and improved insulation for a quieter ride.
The WRX and STI models are as popular as ever, and supply is getting better. 

June 2016 totals by model
Outback  13,417, up 2505 cars (+23%) over 10912 6/15
Forester 12029, down 2029 cars, (-14%) from 14058 6/15
Crosstrek 7658, up 601 cars (-9%) over 7057 6/15
Impreza 4994 cars, down 72 cars (-1%) from 5066 6/15
Legacy  5023, up 497 cars (+11%) over 4526 6/15
WRX, STI 3130, up 964 cars (+45%) over 2166 6/15
BRZ 347, down 203 cars (-37%) from 55 6/15

YTD 2016
Total 279458 cars. Thats up 7040 cars, +3% over 272418 YTD 2015
Half way through 2016, Subaru is on track for 559000 cars for the year. With a stated goal of 615,000 cars, Subaru would like to be closer to 300,000 cars at this mid point. The busy winter cold weather selling season is ahead however and Subaru needs over 53000 cars per month to break 600,000 cars for the year (that's the minimum "we did it" goal).
Outback YTD 77386, up 6069 cars (+9%) over 71317 YTD 2015
Forester YTD 80255, down 573 cars (-1%) from 80828 YTD 2015
Crosstrek YTD 43282, up 1332 (+3%) over 41950 YTD 2015
Impreza YTD 29765, down 1541 cars (-5%) from 31306 YTD 2015
Legacy YTD 30357, up 1184 cars (+4%) over 29173 YTD 2015
WRX STI YTD 16006, up 971 cars (+6%) over 15035 YT 2015
BRZ YTD 2407, down 402 cars (-14%) from 2809 YTD 2015

July 1- July 1 to August 1 finance rates announced.
major changes include
2016 Legacy 0%x60 months
2017 Outback, Forester, and Legacy 1.49%x48 mos, 1.90%x60-63 mos,
on approval of credit

June 27- 2017 Outbacks and Legacys starting to arrive

June 27 2016 Crosstrek Premium Special Edition now available
Only 1500 made. Its a Premium with Option Package #15. Last year there was a yellow 2015 Special Edition,
This year, the 2016 Crosstrek Special Edition is Pure Red, with black cloth, and red stitching on the seats, door panels, leather wrapped steering wheel, console armrest, shift knob and boot.
It has sharp looking red and gloss black dash trim. Amazing what you can do with a bit of plastic.
All have standard Blind spot detection with rear cross traffic alert, turn signals in the outside mirrors, power moonroof, modular cupholder in the center console with retractable cover (like the STI), 6.2' audio, red LED footwell lighting, red and gloss back dash trim...
Crosstrek pages
2016 Subaru Crosstrek Premium Special Edition. Only 1500 made, available June 2016. All are Pure Red

June 24 2017 Forester brochures now available

June 21- 2017 model rates and leases announced for Forester, Outback and Legacy. WRX rates were announced late May
Outback 1.90%x 24-26-48 mos, 2.49%x60-63-72 mos
Forester 1.90%x 24-26-48 mos, 2.49%x60-63-72 mos
Legacy 1.90%x 24-26-48 mos, 2.49%x60-63-72 mos

2010 WRX with a shopping cart cargo basket, Seattle, June 2016

2010 WRX with a shopping cart cargo basket, Seattle, June 2016

6/4/16 2017 Forester page is up, but not finished.

6/3/16- a new remote start is now available with full long distance range on pushbutton start Foresters, Outbacks, and Legacys.
This new remote start replaces the current factory installed optional remote start available on pushbutton start cars that never has worked well (extremely short range, weak signal). The new system uses a 2nd fob with an excellent signal and around a 400 ft range. This is similar to the remote start system that has been available on models with standard keyed ignition. This new system can be installed on 2014-2017 Foresters and 2015-2017 Outbacks and Legacys with pushbutton start. 2017s ordered with optional remote start will have this new system.

6/2/16 2017 Forester MANUAL transmission factory orders won't be available until August, with delivery (depending on production) in October.

Not many companies even make manuals anymore.
The manual is available in a base model (code HFA) and Premium model (code HFE). The Premium adds standard All Weather Pkg (heated seats/defrosting mirrors, front wiper de-icer), 10 way power driver's seat with power lumbar, panoramic glass moonroof, dark tinted glass, roof rails, alloy wheels, very nice 7" high-resolution touchscreen audio, rear spoiler, automatic climate control....

6/1/16 May sales- Subaru ekes out an small increase despite a rough month due a big recall on Outback and Legacy!
Total sales for May 2016 is 50,083, a small increase of 522 cars, or 1%, over 49,561 for May 2015.
But its the best May ever, and the 54th consecutive month of sales increases.
Usually May is usually the start of the current model sell-down as arrival of the new model approaches, but this year Outback and Legacy sales were hobbled by a month long stop sale/do not drive recall to replace defective steering columns and then a last minute website glitch over Memorial Day weekend that prevented dealers from searching inventory.
The 2017 Outback, Legacy and Forester are all still expected to start arriving in July.
WRX and STI will be on lots the first week or so of June.
June 2016 sales start with the same interest rates as the May, so Subaru is not concerned at this time about clearing the 2016s before the 17s arrive.
May 2016 sales
Outback 12,4045, 20 cars (0%) more than 12,384 May 2015. (stop sale recall halts most sales)
Forester 15,309, 152 cars (1%) more than 15157 May 2015
Crosstrek 8,467, 591 cars (8%) more than 7,876 cars May 2015
Legacy 5,265, 265 cars (5%) more than 5000 May 2015 
(stop sale recall halts most sales)
Impreza 5,928, 285 cars (5%) more than 5,643 May 2015
WRX, STI 2,327, 568 cars (20%) less than 2895 May 2015 (tight supply, 17s expected early June)
BRZ 383, 223 cars (37%) less than 606 May 2015

5/26/16 2017 Outback and Legacy orders available today Thursday 5/26 starting at 4pm
OUTBACK 2017 Outback Limiteds get standard moonroof, dimming rear view mirror, and pushbutton start.
2017 MSRP 2.5 Limited is now $31218 vs 2016 $29634 on a 2016 without the moonroof, keyless access.
2017 Outback 3.6 Limited is $33,571 vs 2016 $32,077.
So if you do not want a moonroof, get a 2016 Outback Limited now.
More information soon.
Ordering in Wa State? My 
contact info

5/25/16 2017 WRX and STI finance interest rates announced
2.90% x24-36-48-60-63 months, on approval of credit. NW area, at least through May 31st.
June rates will be announced on June 1st
The cars are expected soon.
Are you in Wa? order one in Shoreline Contact

5/20/16 2017 Forester orders now accepted. Delivery in July.

That was fast... the model features,  prices, colors, and most option and accessory details were just released yesterday and orders are already available today!  Usually there's a little more time than that between info release and order availability.
Perhaps Subaru marketing is pushing this out hoping to quickly to bring people back into the dealerships and also to create blog talk and news as a distraction from the Outback and Legacy stop sale/do not drive steering column recall. The recall is getting widespread attention, as well as slowing down sales at the dealers and even production of those models in Lafayette.
I wonder if 2017 Outback/Legacy model info and ordering will be pushed back to make up for time lost, and if there will be a new, strong incentives on the 2016 Outbacks (0% for example) to bring people back in.
Anyway, since the Forester is made in Japan, it won't be affected by the recall, and the 2017 availability should bring people in to dealers who have been holding back waiting for the new upgraded Forester.

Are you in Wa? order one in Shoreline

5/19/16 2017 WRX/STI full color brochures arriving at dealers now with the cars expected in June. 

5/19/16 2017 Forester model details and prices released.

5/16/16 Must see "Military Might". Watch a new black STI Limited (in a camo wrap) driven by Tanner Foust, compete in a military road and survivability test along with a hot pink Dodge Ram, a new Jeep Willys, and a Abrams M1 tank on Top Gear USA season 7, espisode 5. Watch until the end when the STI

5/16/16 The Outback and Legacy Stop Sale/Don't Drive steering column recall quickly changes production plans at SIA in Lafayette.
Subaru is slowing down new car production in order to ship correct replacement steering columns to dealers. They know people are driving a rental while their new car has been towed to a dealer. We'll have to wait and see if this affects people's opinions of their new car and purchase experience, and also how it affects the arrival of the 2017 models.
"Subaru is cutting back on production and overtime at its Indiana plant to free up parts for a big recall. The car-maker has to fix a steering problem in more than 50,000 new Legacies and Outbacks made in Lafayette.
Subaru has more than 4,000 workers in Lafayette, its only factory in North America. Thanks to this recall, as many as 3,000 of them may miss out on daily and Saturday overtime for the next few weeks.
Factory VP Tom Easterday says that’ll free up parts to repair steering issues in 2016 and 2017 Legacies and Outbacks — ones made at the plant between February 28 and May 6.
“So any parts that were scheduled to be used for the overtime production, those parts will now be shipped directly to the dealer to help out with our customers that would need to have the part changed,” Easterday says.
That means less production and lower inventory until mid-June, which could affect sales. But he hopes they’ll make it up — and let workers make up the overtime — later this year.
That’s when the factory plans to add more Outbacks and new Imprezas to its production lines.
Easterday says they’ve hired a thousand new workers to make those vehicles, with 200 more set to be hired in June. He doesn’t expect the recall to slow that process."
the original article

5/14/16 Whoa... Subaru's parent company Fuji Heavy Industries steps behind the curtain and with a wave of the magician's wand, will reappear on April 1, 2017 (next year) as Subaru!
Presuming stockholder approval, the company, which has had a number of identities and products over the 60+ since it became Fuji Heavy, will rebrand itself with the name of its best known product, Subaru. With Subaru's recent growth, many new Subaru car owners are not familiar with the company, they don't know and never heard of Fuji Heavy Industries.
In the past few years, Subaru brand pressure washers, generators, and lawn mowers with Subaru engines (previously known as Robin America) have been sold at Costco, Home Depot etc. Subaru would like their other divisions to benefit form their reputation.
So Fuji.. er Subaru... wants you to know they're more than a car company.
a bit of background.... Fuji, not to be confused with Fuji the film company, makes small engines, car parts, industrial machinery, parts for Boeing, helicopters for the Japanese Self Defense Force, Raytheon Hawker, and Eclipse Aviation business jets but they're best known for Subaru cars.
Fuji Heavy Industries traces its roots to the Nakajima Aircraft Company, an early Japanese aircraft company and leading supplier of Japanese fighter components during World War II. That explains Subaru's use of the aircraft heritage boxer engine in their cars.
At the end of World War II, Nakajima was broken up by the Allied Occupation government into separate companies. On July 15, 1953 five of the companies, Fuji Kogyo, Fuji Jidosha Kogyo, Omiya Fuji Kogyo, Utsunomiya Sharyo and Tokyo Fuji Sangyo formed Fuji Heavy Industries..
On a side note, another part of Nakajima evolved into Prince Motor Company which in 1966 merged with, and is now known as, Nissan and was the minority stockholder in Fuji.
Subaru minority owner/partners included Nissan with 20.4% from 1968-1999, GM from 1999-2005, Toyota from 2005 to the present now holds 16.5% of Fuji. In 1989 Subaru and Isuzu opened the Subaru Isuzu Automotive factory in Lafayette, Indiana. When Isuzu sold their part to Subaru in 2001, it was renamed Subaru Indiana Automotive and is still where all Outbacks and Legacys are assembled. All Bajas were also assembled there with Isuzu's unused capacity. Then Toyota assembled Camry there until last year. Current SIA expansion plans will have the plant producing Imprezas by the end of this year.

Confused? Fuji  no doubt hopes to simplify things by being Subaru- a name we know.
Here's the official press release
Tokyo, Japan -  Fuji Heavy Industries Ltd. (FHI; Head Office: Shibuya-ku, Tokyo; President & CEO: Yasuyuki Yoshinaga) today held an extraordinary meeting of its Board of Directors and resolved to change its company name to SUBARU Corporation with effect from April 1, 2017 (tentative date). Implementation of the name change is subject to shareholder approval for amendments to the Company’s Articles of Incorporation at the 85th General Meeting of Shareholders scheduled for June 28, 2016.
The origins of FHI date back to the foundation of the Aircraft Research Laboratory (later to become Nakajima Aircraft Co., Ltd.) in 1917. After going through a number of reorganizations, FHI was established under its current name in 1953. Since then, the Company has expanded its businesses ranging from aerospace and industrial products segments to its primary business of Subaru automobiles which began with the introduction of the Subaru 360 minicar in 1958.
Today, the Subaru automotive business operates in more than 90 countries worldwide and continues to achieve strong growth thanks to the support of its customers around the globe. For the fiscal year ending March 2017, Subaru projects its global vehicle sales to exceed one million units (1,050,000 units on a consolidated basis) for the first time in its history.
In its mid-term management vision “Prominence 2020” announced in May 2014, FHI set a corporate vision for 2020 of being “a high-quality company that is not big in size but has distinctive strength”. To this end, the Company is focusing on two initiatives: enhancing the Subaru brand and building a strong business structure.
FHI is taking the opportunity of the 100th anniversary of the 1917 founding of Nakajima Aircraft to change its long-familiar company name and unify it with its brand name. The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries.
Under our new company name, we will continue to seek sustainable growth by offering Subaru’s distinctive value of “Enjoyment and Peace of Mind” to customers worldwide, pursuant to our management philosophy of aiming to be “a compelling company with a strong market presence built upon its customer-first principle”.
Brief History of Fuji Heavy Industries Ltd.
1917: Chikuhei Nakajima establishes the Aircraft Research Laboratory.
1918: The Aircraft Research Laboratory renamed the Nakajima Aircraft Factory (then incorporated as Nakajima Aircraft Co., Ltd. in 1931).
1945: Nakajima Aircraft Co., Ltd. reorganized as Fuji Sangyo Co., Ltd., switching from aircraft manufacturing to production of civilian goods.
1950: In accordance with the Enterprise Reorganization Act, Fuji Sangyo Co., Ltd. split into 12 companies, including Fuji Kogyo, Fuji Jidosha Kogyo, and Utsunomiya Sharyo.
1953: Five of the 12 companies, including Fuji Kogyo, contribute capital to establish Fuji Heavy Industries Ltd. (FHI acquires and merges with the five companies in 1955).
Origin of the Subaru Name: Subaru is a Japanese name for the Pleiades star cluster. Subaru was the first brand to use a Japanese name for its vehicles. The name symbolizes the unity of the six companies related to Nakajima Aircraft that merged to form Fuji Heavy Industries.

5/13/16 Recall and Stop Sale/Do Not Drive on some new 2016 and early production 2017 Outbacks and Legacys assembled after February 29th that might have a bad steering column.
Recall #WTD-65
Around 52,000 (48,500 U.S. and 3,500 Canadian)  2016 and early 2017 Outback and Legacy might have an improperly manufactured steering column that can come loose resulting in a loss of steering and control.
Vehicles assembled within the production dates and VIN range have to be visually inspected by a Subaru dealer.
Subaru is first working to inspect cars already purchased and being driven.
This is a "Stop Sale/Do Not Drive" recall where dealers cannot sell or test drive vehicles until they have been inspected and the steering column replaced if necessary.
The problem was discovered May 3 when the owner of a 2016 Outback reported trouble. Subaru says there have been no crashes or injuries.
If necessary, dealers will make arrangements to send a technicians to a customer's location to inspect the steering column. If they weren't manufactured properly, they will be replaced starting in mid-May.
The company will offer loaner cars until parts are available but some people whose cars aren't driveable haven't even gotten their license plates or their new car purchase experience survey yet.
Subaru of America spokesman Mike McHale said. "We have the details of the owners and are contacting them directly," he said. Subaru does not know how exactly many cars will have the problem. The problem affects cars worldwide, but McHale said he did not know the number.

The vehicles to inspect include
2016 models made Feb. 29 - May 6, 2016.
2016 Legacys with VIN G3045004 to G3059641, 2016 Outbacks with VIN G3307507 to G334-6346

2017 models made from April 18-29, 2016.
These 2017s are early fleet and corporate cars. No 2017s are available for sale and no 17 prices or specs have been announced yet.
2017 Legacys with VIN H3002001 to H3002024, and 2017 Outbacks with VIN H3200001 to H3200048

Read more here:

Note: If you have a Subaru, recalls are noted on your account.

From NHTSA "An incorrect setting of a tool used in production of the steering column may have resulted in improper machining of one of the steering column shafts. If this improper machining condition exists, the steering column shaft may not engage properly. If this were to occur, the steering wheel may rotate freely and the driver would lose the ability to steer the vehicle. (steering column) Production Dates Feb 29, 2016 - MAY 06, 2016
To remedy this condition, it is necessary to inspect the lot number of the steering column. If the vehicle contains a steering column with one of the
affected lot numbers, the steering column must be replaced. Until the vehicle has been inspected, owners are advised not to drive their vehicle.
ow Remedy Component Differs from Recalled Component :The Steering column shaft will be machined to meet original specifications intended for this part."
link to the official recall on NHTSA

5/7/16  2017 Outback and Legacy preliminary information starting to come out.
y tuned for more details soon.
Cars due late July

New Eyesight safety features include Reverse Automatic Braking and High Beam Assist.
2017 Outbacks and Legacys with optional Eyesight get new Reverse Automatic Braking which uses 4 sensors in the back bumper to detect an object and help stop the car when going backwards. Eyesight also gets High Beam Assist to switch the headlights between high and low settings when an oncoming car is detected.

Return of the popular Outback Limited Special Appearance model, last seen as a 2014 model.
All new top of the line in Outback Touring model, very similar to the Limited Special Appearance 2012-13-14 models, is available with either the 2.5i and 3.6 engine. Its gets all new heated steering wheel, standard Java Brown leather interior with ivory stitching, Navigation, gloss black dash trim, dark gray front grill, dark gray machines finished 18" alloys, new silver finish, low profile roof rails, new chrome badging and lower accent trim. Brilliant brown color is available on the Touring model, this color was previously on the 2013 Outback Special Appearance Package (if its the same color).

Return of the Legacy Sport.
The Legacy Premium Sport, last seen as the 2014 model, returns after 3 years. Available with the 2.5L engine, the Sport package includes new 18" Sport model alloys, a dark gray front grill, fog lights with gloss black surround,  chrome lower rocker panel trim, and silver outside mirrors with integrated turn signals. The interior is two tone black and gray cloth with blue stitching, carbon fiber-patterned plastic door and dash trim, with gloss black door switches and steering wheel controls.  

5/3/16 April sales
Total 50,380 cars, which is an increase of 3,139 cars (7%) over 47,241 April 2015, and new record for April.
53rd month of increased sales and 26th months with over 40,000 car sold.
Subaru is anticipating a strong Fall season as more Imprezas come on the market from the expanded SIA (Subaru Indiana Automotive) plant in Lafayette.

April 2016 sales by model
Outback 14,294, an increase of 1760 car (14%) over 12,534 April 2015
Forester 14,490, an increase of 513 cars 94%) over 13,977 April 2015
Crosstrek 7,607, an increase of 671 cars (10%) over 6,936 April 2015
Legacy 5,591, and increase of 315 cars (6%) over 5,276 April 2015
Impreza 4,836, a drop of 475 cars (down 9%) from 5,311 April 2015
WRX, STI 3,096, an increase of 383 cars (14%) over 2,713 April 2015
BRZ 466, and drop of 28 cars (down 6%) from 494 April 2016

April 2016 YTD sales 182777, up 4,255 cars (2%) over 178,522 YTD April 2015
YTD sales by model
Outback 51,565, up 3544 cars (7%) over 48,021 YTD 2015
Forester 52,917, up 1304 cars (3%) over 51,613 YTD 2015
Crosstrek 27,157, up 140 cars (1%) over 27,017 YTD 2015
Legacy 20,069, up 422 cars (2%) over 19,647 YTD 2015
Impreza 18,843, down 1,754 cars (9%) from 20,597 YTD 2015
WRX, STI 10,549, up 575 cars (6%) over 9,975 YTD 2915
BRZ 1,677, up 24 cars (1%) over 1,653 YTD 2015

4/22/16 Earth Day

Subaru supports National Wildlife Foundations Monarch butterfly habitat program and
is giving away 50,000 Butterfly Heroes Garden Starter Packets with milkweed seed packs through Subaru dealers.
April 1, 2016. Subaru Joins National Wildlife Federation and Others in Leading the Drive to Save Monarch Butterflies
"As part of the National Wildlife Federation’s Garden for Wildlife program, Butterfly Heroes seeks to connect gardeners, kids and families alike to help create new habitats for monarch butterflies...
With monarchs currently migrating north through the United States on their way to their summer homes, it’s essential for their survival that they find plenty of milkweed along the way.
here are photos of the free Garden Starter packets and seed packs available at Subaru dealers, April 2016

4/21/16  2016 Outback, Forester, and Legacy orders end Monday 4/25
That means 2017 model information, prices, and orders will be available soon

4/19/16 2017 WRX and STI orders available starting today!
Delivery expected in June
2017 options, packages, info

4/15/15 2016 Crosstrek Premium Special Edition (Option Package #15) prices announced.
Cars expected in June.
MSRP: $24,245 + Special Edition Option Package #15 $2200 = $26,445 (including destination)
1,500 to be made
Pure Red color with black cloth interior with red stitching on the shift knob, door panels, and steering wheel.
Black dash trim with red accents
CVT transmission
Moonroof, Pushbutton Start, Blind Spot Detection/Cross traffic alert, red LED front footwell and front console storage lighting,  turn signal outside mirrors,
The SE will have the standard 6.2" audio system
more information

4/14/16 2017 Forester gets updated!

2017 changes announced, and they're everything we hoped for (almost).
Model and transmission line-up remains the same as 2016.
Lots of much needed safety technology upgrades.
Mild front end freshening.
Quieter ride
this is early info and will be changed and corrected as more details are released

The cars are expected to arrive early July. Prices and orders are expected soon.
new look- the front bumper, front grill, headlights, and taillights all get mildly redesigned.
Quieter ride- thicker door glass, redesigned door seals, acoustic windshield, more underfloor insulation
Steering wheel - redesigned
new alloy wheels, machined black and silver

2.5i CVT fuel economy up slightly to 26 city/32 highway, 28 combined, from previous 24 city/32 highway, 27 combined
2.0XT fuel economy continues to be 23 city/28 highway, 25 combined, same as 2016s

Stereo- no changes expected, same as 2016 models, so no Android Auto or Carplay.
Still missing-  height and/or power adjustable front passenger seat, rain sensing front wipers,

upgraded Eyesight- optional on Premium, Limited and Touring models. Upgraded to v. 3 with color cameras, and now includes Lane Keep Assist, all new for Subaru High Beam Assist (HBA)  which switches the headlights between high and low beams when another car approaches, all new for Subaru Steering Responsive Headlights (based on steering wheel position), and all new for Subaru Reverse Automatic Braking to help stop parking lot mishaps. The Reverse Automatic Braking uses 4 ultrasonic sensors in the rear bumper. Exact details of what models get what features are to be announced.

new Blind Spot Detection with Rear Cross Traffic Alert.
new Heated steering wheel- a first for Subaru. Standard on Touring models
new Memory front driver's seat - all new on Forester

Forester 2.5 Touring and XT Touring
optional Eyesight
new- standard Blind spot detection with rear cross traffic alert,
new- standard Heated steering wheel!
new- standard pushbutton start
new- XT Touring with optional eyesight gets Active Torque Vectoring which helps with hard cornering
new color- Touring only, Sepia bronze metallic
new interior- Touring only- saddle brown leather interior
new machined black and silver 18" alloys
new- redesigned steering wheel

Forester 2.5 Limited
new- standard Blind spot detection with rear cross traffic alert,
new- optional Eyesight
new machined black and silver 17" alloys
new- redesigned steering wheel

Forester 2.5 Premium and XT Premium
new- optional Eyesight with Blind spot detection with rear cross traffic alert
new- optional power rear gate (part of a package, to be announced)
new- standard X Mode with hill descent control now on Premium CVTs (not manual)
new- standard rear spoiler- body colored
new machined black and silver 17" alloys on 2.5i, and 18" alloys on XT Premium
redesigned steering wheel

still available with manual transmission or optional CVT
redesigned steering wheel

4/11/16  2016 Forester, Outback and Legacy orders expected to close soon

Want a 2016 model? You better order it now.... the 2017s are expected in late June/July/August so 2016s orders will be closing soon.
Some 2016 models or colors are already no longer available, such as some Forester manual transmission models.
No 2017 model changes have been announced or confirmed yet though there are many rumors. 2017 orders should be available in early to mid May.

4/2 March sales increase (just barely).
49,285 which is another record, its the best March ever, but it just barely exceeded March 2015 by 174 cars (March 2016's 49285 to March 2015's 49111).
Subaru is extremely proud that this is the 52nd month of sales increases and the 25th month with sales over 40,000.
And 2016 YTD 132,281 is another record, with 1,116 cars or +1% over 131,281 cars YTD March 2015 (which was the previous best first quarter).

March 2016 by model
Outback saved the month.
All models are down except the WRX/STI (up 226 cars), and Outback (up a strong 1618 cars, +13%).
The big declines were Forester -5% and Legacy -10%.
The 2016 Forester is starting to wind down and the popular Eyesight is hard to keep in stock, and the Legacy is a great car that can't grab a big market share.
But watching these numbers go up or down every month is like watching a boat... it rocks up and down with the waves but what's important is if it keeps moving ahead. Subaru makes a great car, and likes the big lead-in "best month ever" story line, the monthly growth is what makes data crunching marketers and big desks happy, but the real story unfolds at the end of the book, on the last day and page of the year .... was it a good year, hopefully it was as good or even better than last year but whats important, what got Subaru to be the larger company it is today, is if Subaru made a better car this year than last year, were there fewer recalls than previous years, and did they hold their own against the rising tide of competitors jealous of and completely imitating their advertising and style and targeting their AWD market?  The auto industry analysts and survey companies only like sales increases, ie they'd bet on the hare.
But not every month or year has to have growth be better for it to have been a success, ie growth is good but is not the only measure of success.
Coming months? Many Forester buyers want hard to find Eyesight models, or are waiting/hoping for the coming 17s to have blind spot detection, and many Impreza buyers will wait for the all new 17 model due later this year (Android Auto and Carplay!). Crosstrek buyers have bought everything available. Outback and Legacy models will start clearing out as 17s get closer, due this summer

the month
Forester 14,284, down 683 (-5%) from 14,967 3/15. This is the first Forester drop in a while, YTD the Forester is up, see below
Outback 14,122, up 1618 cars (+13%) over 12,504 3/15
Crosstrek 6,973, down 189 cars (-3%) from 7162 3/15
Impreza 5193, down 171 cars (-3%) from 5364 3/15
Legacy 5551, down 597 cars (-10%) from 6148 3/15
WRX, STI 2737, up 226  (+11%) over 2471 3/15
BRZ 425, down 70 cars (-14%) from 495 3/15

YTD by model, March 2016
Forester YTD 2016 38,427, a 2% increase (+791 cars) over YTD 2015 37,636 car
Outback 37,271, an increase of 1784 cars (+5%) over YTD 2015 35,487 cars
Crosstrek YTD 2016  19550, down 531 (-3%) from YTD 2015 20,081 cars
Impreza YTD 2016 14007, down 1279 cars (-8%) from YTD 2015 15,286 cars
Legacy YTD 2016 14478, up 107 cars (+1%) over YTD 2015 14,371 cars
WRX, STI YTD 2016 7453, an increase of 192 cars (+3%) over YTD 2015 7,261 cars
BRZ YTD 2016 1211, and increase of 52 cars (+4%) over YTD 2015 1,159

3/24 2016 WRX orders ending tomorrow 3/25.
That's not much advance warning! 2017 model orders should be available early May 2016. No changes for 2017 models have been announced.

3/20 Skagit Subaru in Burlington, Wa. purchased early March 2016 by Dwayne Lane Auto Group and renamed Dwayne Lane's Skagit Subaru

Skagit River Subaru, aka Skagit Subaru, was bought early March 2016 by Dwayne Lane's Auto Family from the Tapley Family Auto Group. Tapley company founder Don Tapley sr and wife Sharon Tapley, and son DJ Tapley, had owned the dealerships since 1987. Renamed Dwayne Lane's Skagit Subaru. Also purchased at the same time from the Tapley Family Auto Group was Skagit Mazda and Skagit Ford and they were renamed Dwayne Lane’s Skagit Mazda and Dwayne Lane’s Skagit Ford-Lincoln. All the dealerships are located at I-5 Auto World in Burlington, just north of Mt Vernon, Wa. Note: company founder Dwayne Lane passed away March 18, 2016 at 80yo. His son Tom Lane is running the company.

3/14 change in Subaru corporate title

Current SoA Chairman and COO Tomomi Nakamura is being promoted from Corporate Senior VP to Corporate Executive VP.
He and  SoA CEO/President Tom Doll have started the process of moving Subaru from their long time Cherry Hill, NJ location to Camden NJ.

3/13 Should I warm up my car?

Warming up a car takes miles of driving and there is no reason to wait or let a car idle for that long, but you should always let a cold car idle for 10-20-30 seconds, more if its cold outside, to let the oil circulate. Then drive calmly for the first mile or so.
I would recommend that always always always.. whether a brand new car or an old one, if you want a car to last, treat it nicely when its cold.

Here's a Q & A from the Bend Oregon Bulletin at

"Q: I have a 2013 Subaru Impreza. I have to wait until the blue thermostat light on the dash goes off before I drive the car. Do you think this is necessary? It seems like a waste of gas.
A: It is a waste. When the engine is first started, this light will be red for a moment during its self-test, then turn blue until it goes off when the engine is “sufficiently warmed up” — as per the Subaru owner’s manual.
Does this mean you shouldn’t drive the car until the blue light goes off? Subaru would like you to wait, but I don’t think it’s necessary. Like any engine, 15 to 30 seconds of initial warmup, unless temperatures are extremely low, then operating the vehicle gently until it is “sufficiently warmed up” is the best and most efficient way to bring the catalyst system up to temperature to minimize emissions and maximize fuel efficiency. I’d consider the blue light a reminder, not a mandate."

3/12/16 2017 Impreza to be shown at the NY Auto Show March 23

This is will be Subaru's first US car on their new Global Platform that will become the underpinnings for future Subaru.
What to look for in a new Impreza?
Slightly larger
Longer wheelbase for a smoother ride and bigger back seat
More practical 5 door cargo door and body design. It's tight in the current the Impreza 5door and Crosstreks due to the aerodynamically focused slope of the rear gate.
More integration of the safety technologies- Eyesight and Starlink internet connectivity.
And hopefully with scheduled US production and other benefits described below, Subarus will keep the same price points.

Here's the press release
Tokyo, March 7, 2016 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, has unveiled an overview of the Subaru Global Platform,which is currently under development as the architecture to be used for all the Company’s next-generation vehicles. The Subaru Global Platform is part of the six initiatives to enhance the Subaru brand described in the Company’s mid-term management vision, “Prominence 2020,”announced in 2014. Together  with  the
horizontally-opposed engines, Symmetrical All-Wheel  Drive (AWD), and EyeSight that represent Subaru’s core technologies, the new platform will constitute the basic foundation of the next generation of Subaru vehicles. Marking the launch of the new concept, FHI President Yasuyuki Yoshinaga said, “The Subaru Global Platform lifts Subaru’s automotive technology to new heights, and marks the next step in the evolution of “Enjoyment and Peace of Mind,” the value; that Subaru offers to its customers. This new platform represents the culmination of the know-how we have developed over many years, and we are confident that it will allow us to produce vehicles that live up to our proud traditions and meet the high expectations customers have of Subaru. We continue to work on designing ever-more attractive vehicles that offer the customer both enjoyment and peace of mind.”
Main Features of Subaru Global Platform
The next-generation platform is designed with the future in mind, and looks ahead to 2025. The main features include: Subaru’s biggest-ever enhancement in overall vehicle performance 1. Emotionally engaging “Dynamic feel” that goes beyond high performance 2. The world’s highest levels of safety Single design concept for development of all models, adaptable to electrification in the future
Subaru’s Biggest-ever Enhancement in Overall Vehicle Performance
1. Emotionally engaging “Dynamic feel” that goes beyond high performance. The new platform will make possible a new type of driving experience, appealing directly to the senses and  offering unparalleled smoothness and  comfort—all  backed up by excellent performance and specifications. Specifically, the new platform will further refine Subaru’s dynamic feel in the following areas: (1) straight line stability, (2) noise and vibration suppression, and (3) comfort.
(1) Straight line stability
The new platform dramatically increases rigidity throughout the body and chassis (a 70% to 100% increase over present models) and incorporates substantial improvements to the suspension system and achieve a lower center of gravity, bringing about highly responsive steering that allows drivers to control the vehicle precisely as they want. The eradication of unnecessary movement in handling makes the car seem to grip the road surface, achieving a traveling performance that looks ahead to the need for enhanced straight line stability in the autonomous vehicles of the future.
(2) Noise and vibration suppression. Optimized frame structure and stronger joints between parts allow the new platform to improve overall torsional rigidity by 70% over present models. This distributes the resonance and distortion throughout the body, greatly reducing vibrations from the steering wheel, floor, and seats. It achieves a quietness that goes beyond vehicle class.
(3) Comfort The new platform increases the rigidity of the suspension mounting, improving the absorption of the suspension without warping the body of the car, and providing a smooth  and comfortable drive whatever the irregularities in the road surface. By mounting the rear stabilizer directly to the body, the new platform reduces the body roll of the vehicle by 50% compared to present models.
The world’s highest levels of safety
Active safety- The new platform achieves a center of gravity that is 5 mm lower than present models. Together with the major improvements in rigidity and the evolution of the suspension system, this lower center of gravity makes possible a more stable driving experience than ever before, and offers outstanding danger avoidance capabilities on a level with a high-performance sports car.
Passive safety - Thanks to a frame structure that enables more efficient energy absorption in the event of collision and the enhanced  body rigidity resulting from the increased use of high-tensile steel  plates including materials formed by the hot press method, impact energy absorption is improved by 40% over present models. The platform anticipates further improvements in strength and new materials and has the potential to continue to offer the world’s highest levels of collision safety even in 2025.
Single Design Concept for Development of All Models, Adaptable to Electrification in the Future -The new platform will offer a single unified design concept for all Subaru models. Planning the main specifications of all vehicle types at one time and flexibly adjusting these basic specifications to match with the requirements of different models will strengthen the entire Subaru lineup while still allowing the Company to develop models that take advantage of each model’s strengths.
The new concept allows one design concept to be adapted not only to gasoline engines but also to hybrid vehicles, plug-in hybrids, electric cars, and other types of alternative power units for which demand will increase further.
Development based on a single design concept makes it possible to use limited development personnel and facilities efficiently to develop a diverse range of models and to direct the resulting savings into areas that can make our products more competitive.
It will also become possible to produce platform components for multiple models in the same one production facility, rather than manufacturing them in different factories as has been the case in the past. This will increase production efficiency at Subaru’s factories and at our partner companies. The new unified design concept will also make it easier for our two factories in Japan and the Subaru of Indiana Automotive plant in the United States to carry out bridge production of multiple different models on a single line, making our global production system more flexible.
The Subaru Global Platform that offers these benefits will be used in the development of all Subaru vehicles from now on, beginning with the next-generation Impreza, due to hit the market in 2016. FHI remains true to its management philosophy- to become “a compelling company with a strong market presence” on the basis of “customer-first”  policy. The  Company will continue to pursue engineering excellence and offer its customers “Enjoyment and Peace of Mind” to achieve FHI/Subaru distinctive presence"
Heres the original press release

Heres an article from Chris Bruce at autoblog

"Subaru will follow a current industry trend by introducing a modular chassis later this year, and the so-called Subaru Global Platform will underpin all of the Japanese automaker's future models. We'll see it first on the new Impreza, which will go on sale in the second half of 2016.
Subaru claims its new platform offers 70-100 percent greater rigidity compared to the company's current models, and the stiffer chassis means less vibration travels through the vehicle to the steering wheel and seats, which results in an easier time for the driver. A 40-percent increase in impact energy absorption should also mean improved safety.
Customers might experience a more exciting drive from the future Subarus, too. The company claims the new platform lowers the center gravity by 0.2 inches, which should sharpen handling. The engineers now mount the rear stabilizer directly to the body, which is said to reduce body roll by 50 percent over current models. It also supports hybrid, plug-in, and EV drivetrains to adapt to the future.
After the Impreza lets us experience the Subaru Global Platform later this year, the company already has other models with it under development. For example, the XV Concept from Geneva hints at a sharper look for the next-gen compact crossover. The new WRX reportedly joins the range in 2017 and possibly gets an extra boost from hybrid power. A seven-passenger CUV also joins the US lineup in 2018. So much new product on the way could let Subaru keep up its brisk sales pace for years to come.'
the article

Here's an article from Automotive News
"Subaru is embarking on engineering, design and technology overhauls to keep the small-scale, niche brand competitive in a global industry in which high volumes matter like never before.
The first two changes will debut in the next-generation Impreza small car arriving in the second half of the year: a new modular platform Subaru says will improve safety and driving performance, and a new design language dubbed Dynamic X Solid to enliven the brand's image.
After those moves, Subaru will roll out new automated-driving technologies beginning with a traffic-jam autopilot.
Yasuyuki Yoshinaga, president of Subaru-maker Fuji Heavy Industries Ltd., said the new technologies and design language are pillars of his plan to boost global sales to 1.1 million vehicles in the fiscal year ending March 31, 2021.
"We want to further extend Subaru's strengths," Yoshinaga said while unveiling the initiatives at Fuji Heavy's headquarters here.
The new platform aims to cut costs while improving safety and dynamics. Executives repeatedly said they benchmarked top European brands and compared the new platform's high-speed emergency evasive handling to that of German sports cars.
Dubbed the Subaru Global Platform, it will underpin all the brand's nameplates. It can accommodate gasoline, hybrid, plug-in hybrid and all-electric drivetrains.
Subaru expects to save money because it will be possible to produce components for multiple models at any one factory. This will enable Subaru to shift production among factories in the U.S. and Japan quickly to adjust to changing demand.
Subaru can also focus its limited personnel and engineering resources on variations of one platform.
The new platform should be able to underpin Subaru vehicles through 2025 with regular improvements, executives said.
Subaru aims to channel savings into better performance, said Tetsuo Onuki, vice president of global engineering. The goal is a better product without raising sticker prices, he said.
Among the improvements:
Body rigidity improves 70 to 100 percent.
Center of gravity is lowered for better handling.
Collision impact absorption improves 40 percent.
Noise and vibration is reduced 15 percent.
"Starting with the car coming out this year, we will advance to the next level, using the new Subaru Global Platform to provide Subaru with more safety and fun every year," said Naoto Muto, executive vice president for global engineering.
More dynamic styling is part of the improvement. The new looks were first explored in the Viziv 2 Concept in 2014 and fleshed out in the Viziv Future Concept crossover and Impreza Concept shown in October at the Tokyo Motor Show.
The design language beefs up the stance and body volume to imbue the cars with a more rugged, sporty aura. The front fascia is more chiseled; the fender flares are more muscular.
Subaru's safety strategy also entails new autonomous driving targets based on the brand's camera-based EyeSight system.
Next year, Subaru will introduce a new traffic-jam assist function that will allow the vehicle to start and stop automatically in slow traffic and steer automatically around curves.
Subaru's current system requires the driver to re-engage acceleration manually once the vehicle has stopped. Existing technology does not feature automatic steering.
By 2020, Subaru said it will introduce a semiautonomous highway driving function. That system will enable automated lane changing and automated steering around curves, by combining radar sensors and GPS mapping with EyeSight.
Subaru is relying on the changes to stoke its surging sales for continued gains. Subaru targets its eighth straight year of record sales and ninth year of growth in the U.S. in 2016. U.S. sales are expected to increase 5.5 percent to 615,000 vehicles." 
the original article

3/9/16 April advertising campaign...  Subaru Loves the Earth 2016
Subaru and the National Wildlife Foundation (NWF) will be working together this April to support the NWF's Butterfly Hero Program highlighting the serious decline in the Monarch butterfly population. The 90% Monarch population drop is huge.
I hadn't heard about this before so that you Subaru for focusing on this issue.
The Butterfly Hero program encourages planting gardens which support the Monarch and other pollinators. "The Monarch caterpillars feed exclusively on the leaves of the Milkweed plant and there are several dozen species of the Milkweed so no matter where you live there is at least one milkweed species naturally found in your area."
In Washington State
Read much more at,
Find your Milkweed species at
Even I can plant milkweed and in Washington State and it's Showy Milkweed and Mexican Whorled Milkweed
More resources... or

3/7/16 Subaru closes off 2016 Crosstrek Hybrid factory orders effective immediately.

Without the usual order cutoff warning a few weeks given a few weeks in advance, Subaru today (3/7/16) announced they won't be accepting any more orders for the 16 Crosstrek Hybrid. Orders for the other Crosstrek models will continue to be accepted. No reason for the sudden and unexpected cutoff was given, but this will allow the factory to build more of the fast selling Crosstreks.

3/5 advertising 2015 Share The Love (STL) results
from November 19, 2015 - January 2, 2016 Subaru donated $250 for each car purchased to the buyer's choice of charities. The 5 charities to choose from were ASPCA, National Parks Foundation, Meals On Wheels, Make-a-Wish, and the 5th charity was a local organization chosen by each dealership.
The 2015 STL results
total $18,999,884, 24% increase over $15,353,281 in 2014's STL
#1 local charities chosen by the dealers $10,441,516, 
#2 Make-A-Wish $2,808,911
#3 ASPCA 2,565,459
#4 Meals-On-Wheels $1,655,521
#5 National Parks Foundation $1,528,437


3/2/16 February sales

42,011 for the month, 653 cars more than 41,358 February 2015.
24th month with sales over 40,0000
51st month with a monthly increase over the previous year
Up for the month: Forester, Outback, Legacy, BRZ, WRX/STI
Down for the month: Crosstrek, Impreza,
February 2016 by model
Forester 12,239, compared to 11,489 2/15
Outback 11,952 compared to 11,632 2/15
Crosstrek 6,129 compared to 6,406 2/15
Legacy 4,454 compared to 4,342 2/15
Impreza 4,432, compared to 4,826 2/15
WRX, STI 2,380, compared to 2,359 2/15
BRZ 425, compared to 334 2/15

2/24/16  Buyers of a Certified car with Starlink get a free year of Safety Plus
This is just like a new car buyer, and they also have the same 180 days to extend it at a discounted price. The dealer will activate at time of purchase.

2/15 Subaru rack accessories to be supplied by Thule, replacing Yakima. Starting this spring.

2/9/16 new Crosstrek Premium Special Edition (SE) available late spring, all are Pure Red

To be shown at the Chicago auto show Feb 13-21
1,500 to be made
Pure Red color (not the standard Venetian red)
Cloth interior with red stitching on the shift knob, door panels, and steering wheel.
Red accented dash trim
CVT transmission
Moonroof, Pushbutton Start, Blind Spot Detection/Cross traffic alert, front footwell and front console storage bin red LED lighting,  Turn signal outside mirrors,
The SE will have the standard 6.2" audio system (not the 7" navigation system).
Prices and details to be announced
2016 Crosstrek specs

2/3/16 January sales, and its set a new record for January totals.
its more impressive considering the record December (best month ever) which should have pulled some sale from January
January 2016 total is 41,101 total compared to 40,812 for January 2015
Up for the month - Forester, Legacy, BRZ and Impreza sales were up slightly over January 2015
Down for the month - Outback, Crosstrek, and WRX/STI were down slightly from January 2015
By model
#1 Forester 11904 1/16, compared to 11,210 1/15
#2 Outback 11,197 1/16, compared to 11,351 11/5
#3 Crosstrek 6,448 1/16, compared to 6,513 1/15
#4 Legacy 4,473 1/16, compared to 3,881 1/15
Impreza 4,382 1/16, compared to 5,096 1/15

WRX, STI 2,336 1/16, compared to 2,431 1/15
BRZ 361 1/16, compared to 330 1/15. These low BRZ numbers remind me of the Tribeca's final lingering months. Its barely worth making 300 or so cars,  but then there's the Scion FRS to figure in. I understand there will be a special yellow BRZ coming- no details yet

1/26/16 2015 AAAS/Subaru SB&F Prize for Excellence in Science Books
"Four groundbreaking books that present scientific information in innovative ways to young audiences have earned the 2015 AAAS/Subaru SB&F Prize for Excellence in Science Books.
Each of the winners invites readers to explore their own world or to prepare themselves to explore other worlds. One introduces the world of microbes to the very youngest readers, while another connects the exploration of the physical world to the medical advances of the last century. A third "trains" the astronauts who will be the first humans to set foot on Mars, and the fourth shows youngsters how to explore the environment through the eyes of a naturalist.
AAAS and Subaru of America, Inc. co-sponsor the prizes to recognize recently published works that are scientifically sound and foster an understanding and appreciation of science in readers of all ages. This year's prizes — which promote science literacy by showcasing the importance of outstanding science writing and illustration — recognize the work of four authors as well as an illustrator.
"AAAS is pleased to join with Subaru to celebrate these outstanding science books and authors," said Alan I. Leshner, chief executive officer of AAAS and executive publisher of its journals, Science, Science Advances, Science Translational Medicine, and Science Signaling. "By encouraging young people to engage with the world through exploration and discovery, the winning books help lay the groundwork for a lifelong relationship with science."
The 2015 prizes recognize efforts in four categories: Children's Science Picture Books, Middle Grades Science Books, Young Adult Science Books, and Hands-on Science Books. Winners will receive $1,500 and a plaque on 13 February during the 2015 AAAS Annual Meeting in San Jose, California.
Tom Doll, president of Subaru of America, Inc., congratulated the winners for their outstanding contribution to science writing and illustration. "As a technology company, we are delighted to be able to support AAAS in activities that promote children's exploration of science and technology," he said.
The prizes are administered by the AAAS review journal, Science Books & Films (SB&F). SB&F editor-in-chief Maria Sosa noted that the 180 books considered for the prize across all four categories represented the largest number of submissions since the program's inception. "This year's competition was intense," she said. "Publishers and authors have certainly upped their game with this year's offerings. It bodes well for the integration of reading and science in formal and informal science education."
"These books make it easier to connect the Next Generation Science Standards (NGSS) and the Common Core Standards," said Shirley M. Malcom, head of the AAAS Directorate for Education and Human Resources. "These books provide solid science information in really enjoyable packages. It's refreshing to be able to avoid the tradeoff between reading for pleasure and pleasurable reading for information "
The 2015 prize recipients are:
WINNING CHILDREN'S SCIENCE PICTURE BOOK- Tiny Creatures: The World of Microbes, by Nicola Davies. (Illustrations by Emily Sutton.) Somerville, MA: Candlewick, 2014.
WINNING MIDDLE GRADES SCIENCE BOOK- Mission: Mars by Pascal Lee. NY: Scholastic, 2013.
WINNING YOUNG ADULT SCIENCE BOOK- Extreme Medicine: How Exploration Transformed Medicine in the Twentieth Century by Kevin Fong. NY: The Penguin Press, 2014.
WINNING HANDS-ON SCIENCE BOOK- The Kid's Guide to Exploring Nature by Brooklyn Botanic Educators. (Edited by Sarah Schmidt.) NY: Brooklyn Botanic Garden, 2014
Background on the Prizes
The prizes began in 2005 when four lifetime achievement awards were given to authors of children's science books. It honored authors whose books promoted science literacy. Today, the AAAS/Subaru SB&F Prize for Excellence in Science Books continues to recognize stand-out science books.
Finalists were selected by a group of judges made up of librarians, scientists, and science literacy experts. Out of nearly 180 books up for consideration across all four categories, the judges selected 13 finalists. These finalists were then submitted to a second round of judging, and the winners were selected." the press release

1/22/16 advertising Subaru a sponsor of Portlandia  with Fred Armisen and Carrie Brownstein.
"Portlandia creators and stars Fred Armisen and Carrie Brownstein have teamed up with longtime partner Subaru for a four-part Web series tied to their hit IFC show. In "Talkative Driver," Armisen plays an unusually chatty car service driver discussing his every thought with increasingly impatient passengers.
Subaru, which has been a partner since the debut of Portlandia in 2011, has been integrated into the show since Season 2.
"This year we wanted to evolve the partnership a little bit," said Blake Callaway, evp of marketing and digital media at IFC. "So we went to the writer's room and created this first standalone Web series."
In addition to the Web series, which people can watch on IFC's website, Subaru will continue to be integrated in the satirical sketch comedy's sixth season. Dos Equis will also come on board, and Geico returns for a so-called "near-show integration"...' the article

1/14 Starlink app and navigation press release from SEMA auto show in Las Vegas.
Magellan SmartGPS Navigation to Power Future Subaru Vehicles Equipped with the Subaru Starlink Platform Powered by Clarion's Smart Access System
January 4, Las Vegas, NV – Magellan's SmartGPS navigation has been selected to be included with Subaru vehicles featuring the Subaru Starlink platform. The Subaru Starlink infotainment systems, available in Subaru vehicles, utilize Clarion's advanced Smart Access™ cloud connectivity platform to seamlessly sync and control cloud-based applications directly through the infotainment system's screen, providing immediate access to Magellan's SmartGPS navigation.
Designed to support both Apple iOS and Android smartphones, the Subaru Starlink app brings continuously updated cloud applications to the vehicle's center stack display. Drivers can then access all Starlink approved apps and services effortlessly, including Magellan's SmartGPS, allowing for safe access and display on the vehicle's touch panel.
Magellan SmartGPS navigation will be available on future Subaru models.
SmartGPS Navigation Software
Magellan's SmartGPS navigation iOS and Android apps for connected car bring Magellan's proven smartphone navigation to Subaru vehicles by connecting to the Subaru Starlink platform. The SmartGPS navigation app provides a voice-guided full navigation. As a GPS industry pioneer, Magellan's navigation and routing engines have been developed and proven through years of R&D and testing.
"Magellan is honored that its SmartGPS navigation has been selected by a company as innovative and well-known as Subaru to be the GPS navigation solution for its future vehicles," commented Pierre Parent, President of Magellan. "This partnership gives Subaru customers access to our award winning navigation, which provides added value to Subaru's award winning vehicles."
Magellan's SmartGPS navigation for Subaru will use an advanced cloud-based mapping solution. This ensures customers that their maps for GPS navigation are never outdated. Using a STARLINK phone app to "connect to the dash", Subaru customers can safely and easily use their Magellan SmartGPS navigation app on the infotainment touch panel.
"Magellan has been a great partner throughout the process of us working together to bring their premium navigation solution to Subaru's Starlink platform," stated Allen H. Gharapetian, Vice President of Marketing & Product Planning for Clarion Corporation of America. "We only provide the finest and most innovative solutions to our key customers such as Subaru so we feel confident that Magellan's SmartGPS navigation apps will be an excellent addition to the Subaru STARLINK platform powered by Clarion's Smart Access." the orginal press release

1/10/16 oil consumption lawsuit settlement proposed
Some Subarus use oil. Its true.  This is an industry problem, its not just Subaru. Check out the article Consumer Reports did on this issue last June (read the CR article). The "oil consumption" (notice its not 'oil burning') seems to be related to the use of lighter 0w-20 oil in low friction engines that allow some of the oil to be forced by the rings. Its not smelly blue smoke coming out the back and it doesn't seem to be clogging catalytic converters (or at least I haven't heard), its just evaporating. It becomes a problem when engines use a quart every 1000-2000 miles or so. Engines use some oil, they always have, and when we changed oil every 3 months or 3000 miles it wasn't as noticeable as it is now that the interval is 6 months or 6000 miles. The low friction engines are designed for improved economy and more power because the engine itself requires less power to keep itself running (low friction = turns over easier).... progress and new technologies bring both new improvements and new problems.
I'm not an automotive engineer but this simple explanation seems somewhat reasonable. Engines that are driven harder with fast starts, or with higher compression such as manual transmissions that are revved up or downshifted to slow down, seem to use more oil.
Subaru certainly is aware of the problem and is working to resolve it.
Check your oil every 2 or 3 gas station visits for example - on flat ground, and after the engine sits while you pump the gas- and if you think you're using oil, contact your dealer and they will start an oil consumption test. 

updated 2/4  models included in the settlement include some but not all
2011-2014 Forester CVT transmission
2011-2015 Forester manual transmission

2012-2013 Impreza CVT transmission
2012-2015 Impreza manual transmission

2013 Crosstrek CVT transmission
2013-2015 crosstrek manual transmission

2013 Outback CVT transmission
2013-2014 Outback manual transmission

2013 Legacy CVT transmission
2013-2014 Legacy manual transmission

1/10/16 Here's the article on the proposed class action settlement
"Subaru of America has agreed to settle a class action accusing it of knowingly selling cars that have a defect causing them to burn excessive amounts of oil. Subaru has agreed to extend warranties on affected vehicles, and reimburse vehicle owners for expenses related to the defect.
On Jan. 4, the lead plaintiffs asked the court to approve this preliminary settlement. “This proposed settlement will provide most class members with as much or more compensation as they may have obtained had this case proceeded through certification and trial,” the lead plaintiffs assert.
The original class action lawsuit filed by lead plaintiffs Keith Yeager and Michael Schuler alleged that Subaru knew that certain models of vehicles had defective piston rings that would cause extra oil to burn off the engine. According to the class action lawsuit, Subaru did not tell consumers about the oil burning defect, and that deception caused car owners to spend “considerable money on extra engine oil, but also on engine repairs trying to fix the underlying problem.”
In addition, the class action lawsuit claims that Subaru “improperly denied many warranty repairs, and then, more recently, secretly changed the scope of its warranty coverage without telling affected drivers.” Since the original filing, seven other named plaintiffs have been added to the Subaru class action lawsuit, alleging the same defect in different model vehicles and states.
To settle the oil burning defect class action lawsuit, Subaru has agreed to increase the warranty on vehicles with the defect from the original 5-year / 60,000-mile warranty, to an 8-year / 100,000-mile warranty.
In addition, Subaru has agreed to compensate vehicle owners for the following expenses: “(i) vehicle repairs (including parts and labor); (ii) rental cars; (iii) towing; and (iv) the purchase of up to six quarts of oil per vehicle.” Subaru has agreed to pay 100% of those costs, if claimants can provide reasonable proof of their expenses.
Finally, Subaru has agreed to provide a free “oil consumption test” as well as “TSB repairs” for any owners or leasers of defective vehicles.
The Subaru oil burning defect lawsuit is asking the court to certify a Class of all “current or former owners or lessors of [defective Subaru models] originally purchased or leased in the continental United States and Alaska.” Notice of the settlement will be mailed directly to Class Members, who will have to file claims to receive compensation.
The actual Subaru models that are part of the potential settlement and details on the claim filing process were not immediately available. Keep checking or sign up for our free newsletter for the latest updates. You can also mark this article as a “Favorite” using your free Top Class Actions account to receive notifications when this article is updated.
The plaintiffs are represented by Matthew D. Schelkopf and Jospeh G. Sauder of Chimicles & Tikellis LLP, Eric H. Gibbs, Dylan Hughes, and David Stein of Girard Gibbs LLP, and Richard D. McCune, Jae K. Kim, and Michele M. Vercoski of McCune Wright, LLP."
the original article

1/6/2016 2015 ends with a surge in sales and the best month ever with a new record of 56,274 cars sold, an increase of 6,351 13% over the previous best of 53,070 September 2015. 

For the record.... Subaru sold
48,928 cars in 1976, 183,242 in 1986, sales dropped in the early 1990s but recovered to 120,748 cars in 1996, they sold 200,703 in 2006, and now they're poised to break 600,000 in 2016

December sales by model

#1 Forester- 16,797 Dec 2015 compared to 15,163 12/14. 
#2 Outback- 16,067 Dec 2015 compared to 14,772 12/14
#3 Crosstrek- 8,090 Dec 2015 compared to 5,482 12/14
#4 Impreza- 6,059 Dec 2015 compared to 5,808 12/14
#5 Legacy- 5,759 Dec 2015 compared to 5,457 12/14
#6 WRX/STI- 3,089 Dec 2015 compared to 2,812 12/14
#7 BRZ- 412 Dec 2015 compared to 416 12/14

2015 total sales 582,675. Thats an increase of 68,982 or 13% over 2014 total sales 513,693
It was a great year to be Subaru.  Subaru's share of the total U.S market is now around 3.3%
Sales of all models is up up up except the rear wheel drive Scion FRS/Subaru BRZ clone.
60% of sales are to buyers new to Subaru! Marketing love love love and dogs dogs dogs works. And all the positive reviews... some days it seems Subaru can do no wrong.
Now Subaru has to keep these new buyers from drifting to yet another brand when it again comes time for a new car.
Subaru can help create loyalty
> the first two oil changes and one tire rotation and 1 new cabin air filter should be included free with every purchase.
> Subarus come with a 3 year/36,000 mile roadside warranty, and that service should be extended to cover any other Subarus in the owner's name.
> Subaru GTP guaranteed trade program is offered on cars up to 6 years from date of sale, and they could extend that to 8 years to keep older car owners from trying another brand
> loyalty incentives to repeat buyers that can be as simple as a Subaru jacket or something similar, a free 2 year maintenance/oil change program, perhaps a small price or interest rate discount.
Crosstreks continue to be the hard to find, an overnight success 3 years after its 2013 model introduction. The new 2016 model's 7" upgraded audio and blind spot detection has of course been getting people to take a 2nd look. The base 2.0i and Premium model 6.2" audio system is disappointing.
The top selling 2016 Forester's upgraded 7" audio system on all except 2.5i base model, has helped the Forester compete with the #2 selling 2016 Outback's blind spot detection.
The Forester retains the classic straight-forward utility, functionality and safety of the Subarus that helped establish the company's current reputation. It may be square but it works!
Outback with current safety technology (seat cushion airbags, upgraded eyesight, blind spot detection) and a comfortable, quiet ride is now a car people aspire to.
The 2016 WRX and STI are, as always, strong cult favorites, despite missing a 5 door hatchback version since the 2014 model. The WRX CVT is a good compromise for the performance buyer who doesn't want to shift. While the paddle shifters work, they should be made a little more responsive, with a crisper shift response. 
The Impreza, first offered in 1993, still does well even with competition from its higher sitting Impreza Crosstrek sibling ... or perhaps its because of the Crosstrek. Can we say that those early Impreza hatchbacks were the first mini-utes?
The BRZ is a beautiful car, especially the Premium model which has clean, classic lines without the fussy rear spoiler on the Limited. But it's a rear wheel drive car in an all-wheel-drive world and sales continue to drop year after year from the high of 8587 cars sold its first full year (2013 model). I wonder how long Subaru will continue to make it (the answer is.. as long as Toyota wants to buy and market them as Scion FRSs)

2015 total sales by model
#1 Forester 175,192 for the year, which is an increase of 15,293 or 10% over 2014 159.953
#2 Outback 152,294 for the year, which is an increase of 13,504 or 10% over2014 138,790
#3 Crosstrek  88,927 for the year, which is an increase of 17,971 or 25% over 2014  70,956
#4 Impreza  66,785 for the year, which is an increase of  8789 or 15% over 2014 57, 996
#5 Legacy  60,447 for the year, which is an increase of  8177 or 16%  2014 52,270
#6 WRX/STI  33,734  for the year, which is an increase of  8242 or 32% over 2014 25,492
#7 BRZ  5,296 for the year, which is a decrease of  2208 or -29% from 2014 7504

12/14 Subaru Ambassador Program grows

Subaru supports enthusiasts with the Subaru Ambassador Program begun early this year.
Ambassadors are expected to spread the word at their local events, clubs, meetings, forums etc.
Ambassadors will get a variety of Subaru gifts to hand out at these events, including discount coupons.
Get more information here

12/1 November 2015 Sales totals
YTD November 2015 sales is 526,401, compared to YTD November 2014 which was 463,770.
With more than a month to go, Subaru has already passed the entire 2014 year total of 513,693!
November 2015 is the 48th month of increased sales and the 21st month of sales over 40,000. The 4 month run of monthly total over 50,000 was broken.
Crosstreks are currently in very short supply. Hyperblue STI is almost sold out. Imprezas are just starting to arrive.
November 2015 sales by model
Outback 13,079, which is 1049 cars, or 7%, less than 14128  sold 11/14
Forester 13,655, which is 224 cars, or 2%, less than 13,879 sold 11/14
Crosstrek 6,786, which is 987 cars, or 17%, more than 5,799 sold 11/14
Legacy 4,769 which is 964 cars, or 17%, less than the 5,733 sold 11/14
WRX, STI 2,481 which is 226 cars, or 8%, less than the 2,702 sold 11/14
Impreza 4,924 which is 2335 cars, or 90%, more than the 2,589 sold 11/14
BRZ 367, which is 32 cars, or 8%, less than the 408 sold 11/14

11/22 Subaru to start monitoring sales made outside a 200 mile radius from a dealer's location.
First announced late last month (October) Subaru will monitor out of market sales, ie sales made more than 200 miles from a dealership. More details will be released on how this will work, but the goal seems to be to protect dealers from aggressive regional and national lowball pricing that is so simple to do with the ever increasing marketing use of the internet.
Where the internet was once a tool for research and gathering information, it is now another marketing tool and this is Subaru's attempt to control the damage a few dealers can do to prices nationally.
Part of the problem is how do you stop people from shopping dealers everywhere for a price? Subaru itself encourages wide spread shopping with its unrestricted 'get a quote' shopping/price tool that allows the customer to request prices from any dealer simply by putting in a zip code ( > shopping tools > request a quote) and saying "Don’t worry. This isn’t committing to anything. We simply want to get you the most precise cost."
The dealer getting the quote request has no way of knowing if the person is really local to them or not, and is supposed to respond within a reasonable amount of time (Subaru also monitors dealer response times). Most dealers will send a price.
So if the customer then responds to a dealers quote, is the dealer now obligated to turn the customer down because they're outside the 200 mile zone?
I am completely in favor of buying locally and when contacted by out of state buyers will always help with model and price selection and the names or their local dealers.
More details will be announced.

11/18 Share the Love v. 8
from November 19, 2015 - January 2, 2016 Subaru will donate $250 for each car purchased to the buyer's choice of charities. There are 5 charities to choose from: this year the choices are ASPCA, National Parks Foundation, Meals On Wheels, Make-a-Wish, and the 5th charity will be a local organization chosen by the dealership.
Up to $15,000,000 will be donated. When a buyer doesn't select a charity, the funds are distributed equally. Dealers will have fliers and other handouts, and the charity can be selected at the dealer at time of purchase, or later at home (the VIN will be needed).

11/3/15 October 2015 sales total 51,269, the 2nd highest monthly sales total, right behind #1 September 2015's 53,070

October 2014 was 43,012, so 2015 was a 20% increase over 2014.
YTD 480,331, a 15% increase over 2014 YTD 418,497.
Subaru will break 500,000 by mid-November.
October 2015- 4th month in a row over 50,000 cars, 47th month of increases.
Share the Love #8 runs 11/23/15-1/2/16, Subaru will donate 4250 for each car sold charity.
2016 Crosstreks and BRZs starting to arrive. The Limited production STI and BRZ hyperblue models available but selling out quickly.
The 2016 Impreza is now starting to arrive so all 16s are now available, as are all 2016 model brochures
October 2015 sales
Forester and Outback are both up 17% from October 2014. They are clearly what the public thinks about when considering a Subaru. The Crosstrek is doing very well, and the 2016 model upgrades (quieter ride, blind spot detection) will certainly help volume. The Crosstrek still lacks a power driver's seat, and that does hold back sales, because as Crosstrek prices approach and pass the $30,000 mark, a power driver's seat is expected.
The Legacy is holding on to decent sales volume but its still doesn't get the attention it deserves. Perhaps its time for Subaru to give in and to advertise an actual customer rebate.  Subaru relies on Subaru's overall rising tide of popularity to increase sales on all models, with a dealer incentive here and there on leases to motivate sales. And for the most part this "we don't need rebates or 0%" marketing strategy has worked, but perhaps an customer rebate would get some cost conscious sedan shoppers to consider the Legacy.
And if it wasn't for the Series.HyperBlue BRZ, no one would be talking about the BRZ this year, not until it gets an engine.

October 14,729, which is 2105 cars, or a 17%  increase over 12,624 sold 10/14
Forester 15,172, which is 2201 cars, or a 17% increase over 12,971 sold 10/14
Crosstrek 7,313, which is 1941, or a 36% increase over 5372 sold 10/14
Impreza 5,340, which is 2186, or a 69% increase over 3154 sold 10/14
Legacy 5,688, which is 674 car less, or a 11% drop, from the 6362 sold 10/14
WRX, STI 3013, with is 928 cars, or a 45% increase, over 2085 sold 10/14
BRZ 374, which is 61 car, or a 14% drop, from the 435 sold 10/14

10/2 Seattle Auto Show is next week
Thursday October 8 - Sunday October 11 at CenturyLink Field.

Visit the Subaru booth and enter your information in a kiosk and you get a coupon for $250 off your next new Subaru (the coupon does have an 90 day expiration date)

Update Oct 6- - the $250 is NOT available on Outbacks!  Doesn't make sense, but If you're getting an Outback, the coupon doesn't count!

10/1 September 2015 sales totals 53,070,  breaking new ground and another record setting month.
August 2104 was 41,517 (including 13 Tribecas).
The previous best month before September 15 was August '15 with  52,697, and before that it was August '14 with 50,246.
Its the 3rd month in a row  with over 50,000 cars, and 46 months of consecutive sales increases.
September 2015 Sales totals by model
The volume leader is Forester, barely edging the Outback. Combined, Outback and Forester Sept '15 volume is over 30,000 cars. Outback has only been held back by production capability, but the 2016 Forester with it's new, long needed audio systems with current features and technology will keep the forester's volume high.
Crosstrek is #3  in volume, and the coming upgraded 2016 model with new blind spot detection will increase volume. 
Forester 15,364 9/15, 2,780 cars more than 12584 sold 9/14
Outback 15,126 9/15, 3811 cars more than 11,315 sold 9/14
Crosstrek 7,414 9/15, 1,723 cars more than 5691 sold 9/14
Impreza 5,555 9/15, of 1,515 cars more than 4040 sold 9/14
Legacy 6,277 9/15, which is 79 cars more than 6198 sold 9/14
WRX, STI 3,033 9/15, 1863 car more than 1170 9/14
BRZ 301 9/15, which is 205 cars less than 506 9/14

9/28/15 Subaru Love Strikes Twice CPO Certified Pre-Owned Event, October 1-Nov 2 2015 with special finance rates

Subaru Love Strikes Twice CPO Certified Pre-Owned Event, October 1-Nov 2 2015

9/26 BRZ Series.HyperBlue arriving on lots

9/16 2016 Crosstrek and Impreza orders are now available
Cars expected November

Crosstrek page. Impreza page coming soon

9/1/15 August highest one month sales yet with 52,697 total!
Thats 2180 cars better the the previous best month which was last July's 50,517
Not too long ago, 40,000 cars a month was considered good.

YTD 2015 375,632, 41,664 more than YTD 2014 333,968
Outback YTD 93,293
Forester YTD 114,204
Crosstrek YTD 59,324
Legacy YTD 37,954
Impreza YTD 44,907
WRX, STI 22,118
BRZ 3,832

August 2015 totals
Outback 11,113, down 3% or 315 cars from 11,428 sold 8/14
Forester 17,565, a 7% increase of 1133 cars more than 16,432 sold 8/14
Crosstrek 8,799, a 7% increase or 555 cars more than 8244 sold 8/14
Impreza 7074, a strong 19% increase or 1136 cars more than the 5938 sold 8/14
Legacy 4281, down 28% or 1706 cars less than the 5987 sold 8/14
WRX, STI 3367, a whopping 128% increase of 1893 cars more than 1474 sold 8/14
BRZ 498, down 31%, or 222 cars, from the 720 sold 8/14

8/27/15  STI Series.HyperBlue and BRZ prices and specs released.

STI Series.HyperBlue
Only 700 will be made. order your now. Delivery in October.
The STI HyperBlue package is $4300 retail for a total MSRP $39790 including the $795 destination,
The STI Series.HyperBlue package Includes
Black Alcantara seating surfaces with leather bolsters and hyperblue stitching,
Leather wrapped steering wheel and shift boot with hyperblue stitching.
18" Black BBS alloy wheels,
black badges with red STI lettering,
black painted outside mirrors,
Welcome lighting,
7" audio system with 9 Harman/Kardon speakers with HK 440w equivalent amp and Navigation/GPS,
Pushbutton start/keyless access with new oval keyfob, and pin Code Access.

8/25/15 2015 Crosstrek and Impreza factory orders end Thursday 8/27/15 12 noon EST
If you want a 2015 model, order it now!

No 2016 model changes/upgrades or prices have been announced yet.
2016 orders will be available mid September with delivery in November
Prices and specs will be released in the next week or so, prior to orders being available

Model lineup and Option Packages for both Crosstrek and Impreza seem to remain the same but details haven't been announced yet

2016 Crosstrek models
2.0i  manual transmission,  model code GRA Package #01
2.0i Premium manual transmission, model code GRB, Package #11 
2.0i Premium  CVT, model code GRC Package #12
2.0i Premium CVT with Moonroof, model code GRC Package #13 
2.0i Premium CVT with EyeSight, Starlink 7.0" Multimedia Plus, model code GRC Package #14 
2.0i Limited CVT, model code GRD Package #21 
2.0i Limited CVT with Moonroof,  Navigation System , Keyless Access with Push-Button Start, model code GRD Package #22 
2.0i Limited CVT with Moonroof + Navigation System + Keyless Access with Push-Button Start, EyeSight, model code GRD Package #23 
 Hybrid CVT, model code GRH Package #01
Hybrid Touring CVT, model code GRI Package #31 
2016 Crosstrek colors
There's no Tangerine orange, or Sunrise yellow
2.0 models: Hyper Blue replaces Tangerine Orange. Other colors are Crystal Black, Dark Gray, Khaki, Ice Silver, Quartz Blu, Ventian red, and Crystal white remain
Crosstrek Hybrid models: Jasmine green replaces Plasma green, and Venetian red is dropped for the Hybrid. Other colors are: Venetian red, Crystal Black, Quartz Blue, Ice silver

2016 Impreza models
2.0i 4 door sedan manual transmission, model code GJA, Package #01
2.0i 4 door sedan CVT, model code GJB, Package #01
2.0i 4 door sedan Premium CVT, model code GJF, Package #11
2.0i 4 door sedan Premium CVT, model code GJF, Package #12 with Moonroof, and 17" Alloy Wheel Package including fog lights, leather wrapped steering wheel and shift knob
2.0i 4 door sedan Limited CVT, model code GJG, Package #21
2.0i 4 door sedan Limited CVT, model code GJG, Package #22 with Moonroof,  Keyless Access Push-Button Start
2.0i 4 door sedan Limited CVT, model code GJG, Package #23 with Moonroof, Keyless Access Push-Button Start, Navigation Eyesight
2.0i 5 door hatchback, manual transmission, model code GLA, Package #01
2.0i 5 door hatchback, CVT, model code GLB, Package #01
2.0i 5 door hatchback Premium - CVT, model code GLF, Package #11
2.0i 5 door hatchback Limited - CVT, model code GLG, Package #21
2.0i 5 door hatchback Sport Premium manual transmission, model code GLH, Package #11
2.0i 5 door hatchback Sport Premium CVT, model code GLI, Package #11
2.0i 5 door hatchback Sport Premium CVT , model code GLI, Package #14 with Moonroof
2.0i 5 door hatchback Sport Premium CVT, model code GLI-, Package #6 with Moonroof, EyeSight, Starlink 7.0" Multimedia Plus Audio
2.0i 5 door hatchback Sport Limited CVT, model code GLJ, Package #21
2.0i 5 door hatchback Sport Limited CVT, model code GLJ, Package #22 with Moonroof, Keyless Access Push-Button Start
2.0i 5 door hatchback Sport Limited CVT, model code GLJ, Package #23 with Moonroof, Keyless Access Push-Button Start, Navigation, Eyesight
2016 Impreza colors are
Dark blue metallic replaces Deep sea blue
Other colors are Crystal Black Silica, Dark Gray Metallic, Ice Silver Metallic, Jasmine Green Metallic, Quartz Blue Pearl, Venetian Red Pearl, Crystal White Pearl

8/12 2016 Outback and Legacy brochures now available at dealer

8/10 2016 Outback and Legacy arriving on lots, but can't be delivered due to the Stop Sale recall. See below.

8/7 recall on the last 2015 and first 2016 Outbacks and Legacys built,  produced in July
2015 and 2016 Outback built July 3-25, 2015
2015 and 2016 Legacy built July 3-27, 2015

Due to a production problem on some (not all)  Outbacks and Legacys made in July, those vehicles cannot be delivered to owners. Its a Stop Sale recall which means affected cars cannot be sold.  It was a short three week period that these were made, but it means thats if you have a 2016 on order, it might have arrived but is sitting at the lot because it can't be delivered until the recall is performed.
Or it means that the ETA delivery date of the new car will be delayed and pushed back.
Please be patient.  Subaru will get replacement parts out as quickly as they can, and its better they fix them first before owners take possession.
"During the manufacturing process of the propeller shaft that connects to the vehicle's transmission, the seal cap and seal located inside the propeller shaft yoke may have been deformed. As a result, the seal may leak transmission fluid. If the transmission fluid leaks onto an exhaust pipe, there is a possible risk of fire. The propeller shaft will be replaced...
Parts will start to be distributed in mid August but initial supply will be limited..."
Cars already purchased, on the road and being driven will recieve parts first.

8/4 August interest rates , August 4-31
all August rates remains the same as July. The push is on to move the 2015 Foresters and remaining 2015 WRX, STIs
> 2016 Finance rates, NW area, on approval of credit
Forester 1.90% 24-36-48 mos, 2.90%x 60-63-72 months
Outback 1.90% 24-36-48 mos, 2.90%x 60-63-72 months
Legacy 1.90% 24-36-48 mos, 2.90%x 60-63-72 months
WRX, STI 2.90%x 24-36-48-60 months
2015 Finance rates, NW area, on approval of credit
Outback 1.49% 24-36-48 mos, 1.90% 60-63-72 months
Legacy 1.49% x 24-36-48 mos, 1.90% x 60-63-72 months
Forester .0% 24-36-48 mos, .90% x60-63-72 months
Crosstrek  1.49% 24-36-48 mos, 1.90% 60-63-72 months
Crosstrek Hybrid 0%x36 mos1.49% 24-36-48 mos, 1.90% 60-63-72 months
Impreza 1.49% 24-36-48 mos, 1.90% 60-63-72 months
WRX, STI 2.90% x24-36-48-60-63 months
BRZ .90% 24-36-48mos, 1.90% 60-63-72 months

8/3 July 2015 sales, its a new sales record
Another record setting month with a total of 50,517 cars sold. That is Subaru's highest total ever for a single month by 246 cars. The previous record was 50,246 in August 2014
For July 2015
Total 50517 for July 15, which is 4803 cars over 45714 cars July 2014, and 246 cars over the previous all time record of 50,246 set last August 2014.
Subaru is on a roll, and a rising tide floats all boats. 44th month of increased sales, and 17th month in a row with sales over 40,000.
Outback 10,863 July 15, down 905 from 11768 July 14. the 2016 Outbacks havent starting arriving yet and the supply of 15s is tight, and that holds back sales. The 16s should be arriving soon. 
Forester 15,811 July 15, up 1287 over 145624 July 14. The 0% financing combined with low closeout prices on the 15s helped sales. The upgraded 16s are arriving now with the new audio systems. Still, its disappointing the 16s didn't get a height adjustable front passenger seat or CVT paddle shifters.
Crosstrek 8575 for July 15, up 1972 over 6603 July 14. The Crosstrek has 'arrived', after 3 years it's an overnight success. Hopefully the 16s due later this year will get the much needed power seat and blind spot detection
Impreza 6527 for July 15, up 1159 from 5368 July 14.
Legacy 4500 for July 15, down 179 from 4679 July 14. The 2016s are expected this month
WRX, STI 3716 for July 15, up 1711 from 2005 July 14. The 16s are arriving and the upgraded audio systems are a huge improvement, especially the 7" navigation system. While subaru's technology features have never been state of the art, the systems in the 16s WRX and STI and a massive improvement over the 14s. The Hyper Blue STI is due in October.
BRZ 525 for July 15, down 199 from July 14. Reportedly the 2017 or a mid-year 2016.5 BRZ will get a new motor, or if not a new motor, a farewell party. In the meantime, the Hyper Blue 2016 BRZ is expected in October.

7/3015 new accessories
2016 Outback- Footwell Lighting $198. A pale blue LED for the driver and passenger front footwells. This has been been available before, but not on the 15s.
2016 Legacy- Footwell Lighting $198, and Trunk Cargo Hooks. The cargo hooks are all new, Two double-sided hooks are attached to the top of the inside of the trunk and are convenient to hang grocery bags from. The hooks fold up when not in use. Available only with the rear cargo net for $144.
2016 Forester- body colored door edge guards. $139

7/24 2016 Foresters arriving at dealers.
the new 6.2" and 7" audio systems are significant upgrades. Premium and above models get new Starlink connectivity, with an introductory free year of the basic Safety Plus package

7/20  BRZ runs short of power. ie yes its very pretty, it even handles well, but it needs a motor upgrade. Or make it all wheel drive (that's a fantasy we'll never see)
from "Even the president of Subaru admits the BRZ needs a little more power.
Speaking to Autoline TV, president and COO Subaru of America, Tom Doll, shared his thoughts on the Subaru BRZ sports car and what may lie in its future.
“There’s a place for the BRZ in our product lineup,” said Doll. “We may have to do some things to it to enhance the driving performance a little more; take it up a little bit. Because I think that’s one of the learnings we’ve seen out of that vehicle, if it had a little bit more performance to it, it could really take up the sales level even more.” Doll admits that the future of the BRZ and a second generation of the car depends on Subaru’s relationship with Toyota. The bigger question is what the Japanese automaker defines as “performance,” whether that’s horsepower under the hood of the car, or suspension enhancements that further improve the handling of the Subaru BRZ. If it’s the latter, enthusiasts might be disappointed to see the Subaru BRZ STI come to U.S., as it packs plenty of STI products, none of which improve engine performance." the original article
Note: In April, 2015 it was reported on Automotive News that Subaru U.S. spokesman Michael McHale said that an STI version of the BRZ is coming to the States in “a couple years.” The car may not be billed as a standard STI model according to McHale, who says it might be a “tuned by STI” edition.

7/19  oil consumption class-action lawsuit

"A class action lawsuit claims that certain Subaru Forester, Legacy, Outback, Impreza and Crosstek vehicles made since 2011 have defective piston rings which cause the cars to burn oil, possibly causing engine failure.

"This design defect may be denied warranty coverage by the manufacturer and result in some owners having to pay for costly repairs to the engine," said the Haverford, Pa., law firm Chimicles & Tikellis, in a prepared statement. "Subaru may even relay to customers that the excessive oil consumption is considered normal."
This might sound familiar to Robert of Laramie, Wyo., who told ConsumerAffairs he can't wait to become a former Subaru owner.
"Soon I will be rid of this 2012 Subaru Forester and will never buy a Subaru again. The oil consumption has been a quart per 1,000 miles. The manual said that this is normal," Robert said in a recent review. "The dealerships have been unconcerned and unwilling to try to stop the consumption 'as it is normal.'"
Nothing normal
There's nothing normal about that kind of oil consumption, Robert said.
"The car has 26,000 miles and 26 quarts of synthetic oil have been poured in it between the recommended oil changes. ... I have owned very many other models of cars and trucks (probably over 50) and never had one that consistently used over a quart between changes even though some had over 200,000 miles on them. This poorly designed and supported car is unacceptable. Subaru got me once never again!"
aye of Big Canoe, Ga., also finds herself buying a lot of oil.
"I purchased my 2013 Subaru Outback February 2013. I have servicing done regularly. However, from the very start, my oil light comes on between 2500 to 3000 miles after an oil change. I was told by the dealership that this is normal for these cars because they do not have as much oil as other cars."
Like others we've heard form, Faye finds that explanation unacceptable.
"I had a Toyota Highlander for ten years, 210,000 miles on it and never had any problem like this. Unfortunately, it was totaled by a falling tree, and everyone encouraged me to get a Subaru. Nice car, but not truly reliable."
Models named
The models named in the suit are:
2011-2014 Subaru Forester 2.5L, 2013 Legacy 2.5L, 2013 Outback 2.5L, 2012-2013 Impreza 2.0L, 2013 XV Crosstek 2.0L
ConsumerAffairs readers have had similar problems with models not covered by the lawsuit.
"Our 2010 Outback failed on a road trip in a cloud of smoke a few days and less than 1,000 miles after an oil change and 23-pt. inspection at the selling dealership. We're told the engine block would need replacement -- $5.200 -- and a $1,300 teardown to see what other engine parts would need replacement," said Kames of Milwaukee. "The Outback used immense quantities of oil; we began changing every 1,500-2000 miles and always carried oil because the light went on frequently. Dealers that checked said no biggie." the original article

7/13 Subaru is here to stay ... plans to open new West Coast parts warehouse in Gresham, Oregon
This will be the first stop for all Japan sourced parts. Scheduled for fall 2016 (next year), it will be 600,000sf, with an additional 235,000sf available if needed.

7/4 2016 WRXs and STI arriving at dealers.
The upgraded 6.2' and 7" audio is worth getting
specs and photos

7/1/15  Subaru to Offer Limited Edition Series.HyperBlue BRZ and WRX STI Models
Limited to 700 WRX STI & 500 BRZ
BRZ receives upgraded SUBARU STARLINK® Multimedia
Rear Vision Camera now standard on BRZ
Exclusive Hyper Blue exterior paint and interior trims

Cherry Hill, N.J. -   Subaru of America, Inc. has announced the 2016 Series.HyperBlue limited edition available exclusively on BRZ and WRX STI models. As a follow up to the 2015 Series.Blue BRZ, the 2016 Series.HyperBlue cars feature exterior paint in Subaru’s exclusive Hyper Blue with matching interior trim. Production will be limited to 700 WRX STI and 500 BRZ cars for the United States. Vehicles will go on sale this Fall.

Series.Hyper.Blue WRX STI
Powered by the legendary 305-horsepower 2.5-liter turbocharged/intercooled BOXER engine, the WRX STI helped to pioneer the sport compact segment with a rally-bred drivetrain and Multi-Mode Driver Controlled Center Differential (DCCD) Symmetrical All-Wheel Drive. Standard handling technologies include Active Torque Vectoring, Multi-Mode Vehicle Dynamics Control and a Brembo® Performance Brake System with Super Sport ABS.
The Series.HyperBlue trim brings exclusive blue stitching to the standard Alcantara® seats, leather wrapped steering wheel, manual transmission shifter boot, console as well as carpeted floor mats with the traditional Cherry Red STI logo. Series.HyperBlue WRX STI wears 18-inch BBS® Black Alloy wheels and black badging with black painted exterior mirrors. SUBARU STARLINK 7.0” Multimedia Navigation System comes standard on this trim with 9 Harman/Kardon® speakers and 440-watt amplifier.
The WRX STI is equipped exclusively with a specially reinforced 6-speed manual transmission. A flat-bottom, leather-wrapped tilt/telescoping steering wheel integrates switches for audio and Bluetooth. The STI Design electroluminescent gauge panel integrates a 3.5-in. central LCD screen that displays various functions such as windshield washer fluid and the selected gear.
The Series.HyperBlue models come standard with Keyless Access with Push-Button Start and PIN Code Access. Standard Welcome Lighting automatically turns on interior illumination and exterior lights as the driver approaches or departs the car.

Series.HyperBlue BRZ
The Subaru BRZ marked a return to the fundamentals of sports car design, emphasizing low vehicle weight, an ultra-low center of gravity and precision steering. A 200-horsepower 2.0-liter BOXER engine powers all BRZ models.
For 2016, the BRZ receives the STARLINK 6.2” Multimedia System with a 6.2-in. single-touch gesture display, AM/FM stereo with HD Radio®, SiriusXM Satellite Radio, Radio Data Broadcast System, single-disc CD player, Bluetooth® hands-free phone connectivity and audio streaming, iPod® control, iTunes® Tagging, a USB port and an auxiliary input jack. Smartphone integration features Aha™ and Pandora®, along with STARLINK cloud applications iHeartRadio®, Stitcher, Calendar, Music Player, News and Weather. New for 2016, the BRZ receives standard rear vision camera.
The Series.HyperBlue BRZ cabin features an exclusive design scheme. The leather and Alcantara upholstery includes Hyper blue leather seat bolsters and head restraints. Blue stitching accents the seats and the blue and black leather-wrapped steering wheel, as well as the shift lever boot and leather-wrapped parking brake handle. The blue motif carries to the center console kneepads and door trim, accented by an embroidered silver BRZ logo on the front seatbacks. Carpeted floor mats also pick up the BRZ logo and blue stitching.
The exterior continues the Series.HyperBlue theme with 17-inch black alloy wheels, black glossy badging and painted black finish exterior mirrors. A frameless day/night rear-view mirror and simulated carbon fiber center dash panel add a high-tech look, and the finishing touch is an illuminated engine start / stop button.
Pricing on these models will be announced this Fall.

7/1/5  interest rates for July
2015 Subaru Forester gets 0% 24, 36, 48mos, .90%60, 63, 72 months, on approval of credit.
More Rate webpage

June sales total 44,335, a 7.2% increase over 4136 June 2015
Dealers started the month with 31,000 cars, and with 44,355 being sold, that means many cars were sold before they arrived at dealers. 
Forester continues as the top seller with 14,058.  The new, long-needed infotainment upgrades coming on the 2016s next month will increase sales. And for those that don't mind the 2015's dated audio, bluetooth, and small back-up camera screen, 0% financing will help move the 2015s. So the 2015 Forester should have a strong July.
#2 volume Outback has serious supply issues, and is selling out with almost no availability on the ground. 10,912 were sold in June, down 5% from June 14.
Crosstrek is rapidly climbing the sales ladder, with a 7057 for the month, a 30% increase over last June. The success of the Crosstrek, first introduced in 2012 and generally unacknowledged to be a variant of the Impreza 5 door (first introduced in 1993),  shows that Subaru buyers prefer high-sitting hatchback wagons and crossovers like the Forester, Outback and Crosstrek.  The first Outback with a raised suspension was a version of the 1996 Legacy wagon and a run-away success that basically saved Subaru. The first Crosstrek was a 2012 Impreza with raised suspension and its easily out-performing Legacy and Impreza.
The big gainer for the month is Legacy with 4526 sold, a 45% increase over June 2014. Maybe if they offered a raised suspension, high sitting Legacy sedan, we'd see more volume. Oh wait.... Subaru already did that. They offered an Outback sedan (aka SUS), which was a raised suspension Legacy sedan, from the 1997 though 2007 model years. It wasn't a big seller, it never foiund a stable market, but has its fans. Expect bloggers to start writing about it as another forgotten curiosity from the back of the Subaru closet like they do with the SVX, XT6, Brat, Baja etc

Subaru's month to month sales have increased for 43 months in row, with the last 16 months over 40,000.
YTD, half-way through the year, the total is 272,428, a 14.5% increase over 238,000 YTD 2014, with the busy fall and cold weather season approaching
June totals
Forester 14,058, 741 cars or 6% over 13317 June 2014
Outback 10,912, 613 cars or 5% lower than 11,525 June 2014
Crosstrek 7057, 1623 cars or 30% over 5434 June 2014
Impreza 5066, 211 or 4% less than 5277 June 2014
Legacy 4526, 1395 or 45% more than 3131 June 2014
WRX/STI 2166, 101 cars or 5% more than 2065 June 2014
BRZ 550, 7 cars or 1% drop from 557 June 2014

7/1/15 Oil consumption issues take front and center stage with Consumer Reports reporting on the problem.
Manufacturers mentioned in the article include Audi, Subaru, Honda, Toyota, Volvo, Porsche Mercedes, Chevy

Here's the first paragraph of the article from Consumer Reports. To read the full article buy the CR August 2015 issue at newstands or read the complete article online.

"Cars under warranty shouldn’t burn oil. And most don’t.
But Consumer Reports’ 2014 Annual Auto Survey found that several auto manufacturers are building engines—available in a number of widely sold models—that require frequently topping off the oil reservoir between recommended oil changes. That’s a worry and cost that a new-car owner shouldn’t have.
The oil-change industry has long prescribed changing your oil every 3,000 miles. In recent years, most automakers have stretched that to 7,500 or even 10,000 miles because refinements in engine manufacturing and oil technology purportedly allow engine oil to last longer.
For some automakers, though, that appears to be an optimistic claim. In our survey of owners of about 1 million vehicles stretching back 10 years, we found that for certain models, significant numbers of consumers have to add a quart of oil to their engines as frequently as every month.
It’s normal for cars to burn a little oil as they age toward 100,000 miles and beyond. But Consumer Reports believes that for an almost new car to burn that excessive amount of oil is unacceptable...."
The article continues on and includes Consumer Reports list of the "The thirsty 30"
 Other reviews in the August issue include an assortment - smartwatches, refrigerators, dishwashers, kitchen countertops, the use and overuse of antibiotics, the Ford F150 and Chevy Colorado trucks, Mustang and Challenger muscle cars etc.
Buy the CR August 2015 issue at newstands or read the full article online.

Subaru responds to customer concerns  "....The Subaru owner's manual includes a normal consumption example of 1 qt per 1,200 miles, and most owners will experience consumption at lower rates with normal driving. However, if an owner feels they are using more oil than they should be, retailers will assess the situation on a case-by-case basis and can perform a consumption test to determine what actions should be taken. Different drivers in the same car may experience different results. However, Subaru will continue to offer assistance to customers who feel they are experiencing above-expectation consumption."

And few brief comments from me. For a long time Subaru had head gasket issues. The solution was to replace the gaskets, try to let the engine warm up and cool down a bit, and mostly hope it doesn't ever happen again during the car's life. And except for that the cars mostly ran and ran and ran. Of course some potential buyers were scared off, but not many. And whatever car they did buy also had issues, just different ones.

Now with this oil consumption,  it can be very annoying- its not just one time during a car's life, its every 1000-1500 miles, and that's annoying.  Consumer Reports is right, cars normally use oil but not this much.  I'm told (and I am not a mechanic, and this isn't the final answer) that this disappearing oil is related to improving fuel economy via low friction engines, smaller piston rings, and the use of thin 0w-20 synthetic oil instead of the old heavier 5w-30 conventional oil. For now the answer is to watch the oil- open the hood and check the dipstick, carry and stay in touch with the service people at your local dealer.

This is from
"Newer models from Audi, BMW and Subaru are burning a lot of oil between routine oil changes, according to a consumer survey from Consumer Reports.
The magazine’s 2014 Annual Auto Survey found that a significant number of consumers with vehicles from the 2010 to 2014 model years have to add a quart of oil to their engines as frequently as every month.
The worst offenders:
• Audi’s 2.0-liter turbocharged four-cylinder and 3.0-liter V-6.
• BMW’s 4.8-liter V-8 and twin-turbocharged 4.4-liter V-8.
• Subaru’s 3.6-liter six-cylinder and 2.0- and 2.5-liter four-cylinders.
Some of the models with these engines include Audi’s A3, A4, A5, A6 and Q5; BMW’s 5, 6 and 7 series and X5; and Subaru’s Outback, Legacy, Forester and Impreza.
While the magazine said it didn’t find a direct connection between increased oil consumption and other engine problems, it found that excessive oil burning early in a vehicle’s life leads to increased oil consumption over time.
The real issue: Cost
The real issue for consumers with oil-guzzling engines is cost. Consumer Reports cites increased requirement for synthetic oil, which can cost up to $9 per quart, and more frequent routine oil changes as expenses of excessive oil consumption.
Owners of BMW 5-series cars equipped with V-8 engines were 27 times as likely to have excessive oil consumption as owners of an average vehicle in the survey.
BMW attributes oil top-up frequency to the luxury vehicles’ long intervals between oil changes -- 10,000 miles -- and BMW engines may consume up to 1 quart of engine oil per 750 miles under certain driving conditions
The traditional oil-change frequency recommendation is every 3,000 miles, but fine-tuning in engine manufacturing and oil technology has led some automakers to extend that to 7,500-10,000 miles.
“Oil consumption is normal on all engines as it is necessary to properly lubricate the cylinder walls, pistons, piston rings, valves and turbochargers,” BMW spokesman Hector Arellano-Belloc wrote in an email.
Subaru spokesman Michael McHale said the automaker’s internal data show that “much less than 1 percent” of its vehicles are criticized by customers for excessive oil consumption, but the automaker is in the midst of a class-action lawsuit regarding the issue.
The class-action alleges that Subaru models equipped with the 2.0- and 2.5-liter engines may contain defective piston rings in the engine, which causes excessive oil consumption.
“Different drivers in the same car may experience different driving results,” McHale said. “Oil consumption is an inherent feature of all internal combustion engines and the rate of consumption can be affected by such factors as transmission type, driving style, terrain and temperature.”
He said the Subaru owner’s manual indicates a normal consumption example of 1 quart per 1,200 miles.
Another class-action lawsuit filed by consumers alleged that Audi’s 2.0-liter turbocharged four-cylinder engines contained a defect that caused them to consume excessive amounts of oil. A settlement was reached last month.
Audi was not required to admit liability or wrongdoing in the settlement, but the automaker will have to extend warranties on affected vehicles to 80,000 miles. Affected vehicles are eligible for engine adjustments to control oil consumption under the settlement, and Audi is expected to reimburse the plaintiffs for service adjustments performed on the affected vehicles before the settlement.
“We believe many of the Audi complaints stem from the cars included under the Oil Consumption Class Action settlement,” Audi spokesman Brad Stertz wrote in an email. “For other models listed by Consumer Reports, our internal information isn’t indicating any increase in customer complaints.”

6/21 Happy Father's Day and Summer Solstice- summer starts at 9:39am

6/17/15  2016 Foresters can be ordered starting tomorrow, Thursday 6/18/15, 11am east coast time

The new audio systems and their high resolution LCD touchscreens, the 6.2" on the 2.5i, and especially the 7" on all the other models,  are a huge improvement over previous radios. The rear view backup camera display will much more effective in all kinds of light, the cell bluetooth will download phonebooks and read text messages (based on phone compatability - android, iphone), the navigation system will be finally worth getting with its easy to see 7" screen, and the Starlink connected services will appeal to some. 
016 Forester webpage with specs, details, options

6/16/215  2016 WRXs arriving, but only a few.
Most 16s have an ETA in July and are still a VON (vehicle order number), no VIN yet

June 16, 2015- 2016 Forester model specs, features and prices announced.
The model line-up and Option Packages all remain the same.
2016 orders not accepted yet.

2016 Forester webpage with specs, details, options, prices

Prices raised $200 on the 2.5i models and $700 on all other models
MSRP including destination
2.5i manual + $200 to $23,245
2.5i CVT +$200 to $24,245
2.5i Premium, manual + $700 to $26,145
2.5i Premium CVT + $700 to $26,645
2.5i Limited CVT + $700 to $29,645
2.5i Touring CVT + $700 to $31,645
2.0XT Premium + $700 to $30,045
2.0XT Touring + $700 to $34,645

Some Option Package prices were reduced $500 which will offsets the price increases and makes the new Forester an even better deal!

Premium Package #13 all weather package $500, same as the 2015 model
Premium Package #14 all weather package and Eyesight, $1295, same as 2015 model
Premium Package #15 all weather package, navigation, Eyesight now $1895, ($500 less than $2395 2015 model)
Limited Package #22 Navigation, Harman/Kardon audio $1350 ($500 less than $1850 2015 model)
Limited Package $23 Navigation, Harman/Kardon audio, Eyesight  $2145 ($500 less than $2645 2015 model)
2.5 Touring and 2.0XT Touring Package #2 Eyesight, Navigation $1395, ($500 less than the $1895 on the 2015 model)

As expected, the big change is the Audio systems
All models get an upgraded audio with LCD screen, improved cell phone features including phonebook download
2.5i 6.2" system with Starlink cloud apps
2.5 Premium, Limited, Touring, 2.0XT Premium, XT Touring all get the 7"audio with Starlink cloud apps, plus the new Starlink Safety and Security connectivity
Color- Crystal white replaces Satin White
more 2016 Forester info and specs

6/13/15 a well written, thorough article about Subaru's history - where is Subaru today, how did yesterday turn into today. and where will they be tomorrow.
Subaru is on a roll. They're selling more cars than ever, giving proof to old fable that the race isn't always won by the fleet, that the turtle can win.
Supply of some models is very tight - Outback, Limited, Crosstrek and WRX/STI - and many are sold before they are delivered. People order and wait for their car.
As Subaru owners know, and the article below discusses, Subaru moves slowly. They went years without bluetooth or USB ports, model redesigns were more evolutionary upgrades than new models. When they did come out with all new models- recently the Baja and Tribeca - sales were slow and production faded. The newest member of the family, the BRZ, completely bucks Subaru's all-wheel-drive heritage, but it was co-developed with Toyota and is mostly sold as a Scion anyway. 
Some 2015s got new quieter rides (not something Subaru is known for), audio screens got usable rear view camera screens and cell phone bluetooth that downloads phonebooks. 2016 models are getting Subaru new Starlink telematics (think Onstar). But that's not the whole story- Subaru plays to its fans by focusing on safety, solid structure, usability, and dependability. Decent fuel economy, reasonable pricing, adjustable seats... family practical cars are what Subaru buyers want. Sure there's room for change and improvement, there always is, but ask someone who has a Subaru what they'd change and it would mostly all be minor. And yes they'd buy it again, and again.
Subaru's recent growth is bringing in all new owners. Subarus are new to these buyers, they're not buying the same brand of car they had before, and the trick will be keeping them happy through their ownership period  (read; how do they like the service dept) while creating brand loyalty, and then having something for them to buy next time they need a new car. Since these new owners were willing to try a new brand this time, what's to stop them from trying a new brand next time... will they ride the turtle.

Read the article from
"Will fast-growing Subaru decide to stay small"
"The tornado tore through Lafayette, Ind., at 3 p.m. on Nov. 17, 2013, a Sunday.
Most of the 4,000 workers at the local Subaru factory—the only such facility outside Japan—were between shifts when the twister slammed into the building at almost 140 miles per hour. It tore off a section of roof, flung a three-ton air-conditioning unit like an empty beer can, and toppled a concrete wall onto the assembly line.
“Monday was a day off. Tuesday morning, we were open at 6 a.m.” says Tom Easterday, the executive vice president who runs the factory. The roof was a patchwork of temporary panels, the floor was covered in a few inches of rainwater, and the plant was cold. But shutting down production wasn’t an option. Subaru had enough inventory in the U.S. to last about 11 days, an impossibly slim buffer in an industry famous for revving supply far beyond demand. The 2014 Outback that wound up under the concrete wall was driven off the line, retouched, and sold.
<snip>  read the entire article at
... In late 2006, Doll hired a new creative agency, Minneapolis-based Carmichael Lynch, a unit of Interpublic Group. The first change was simple: The tag line—"It's what makes a Subaru, a Subaru"—was prefaced by "Love." A slate of emotionally charged ads followed. Kids and dogs were everywhere. The only features the company lingered on were safety-related. Instead of buying a Super Bowl slot, the company sponsored Animal Planet's Puppy Bowl. "Before 2008, you kind of knew about Subaru or you didn't," says marketing chief Alan Bethke. "That all changed with the 'Love' campaign."
Volume, however, has its drawbacks. If a company outruns demand, a string of reactions unfolds that ends in a very dented reputation among consumers. First, profit gets pinched, as prices are cut and incentives are added to move the excess metal. Friction builds between dealers and the manufacturer over whose margin should be sacrificed. Meanwhile, the discounting weighs on resale values, which can turn off prospective buyers.
.... Last year, Subaru made a profit of nine cents on every dollar of sales, some $2.4 billion in net income. That’s nine cents free and clear—after all of the workers had been paid and the fancy crash-avoidance technology had been tested and the checks had gone out to charities. No other automaker hit that threshold—not Toyota (8 percent), not BMW (7.2 percent), and certainly not Ford (2.2 percent).
After that kind of result, most executives would take a victory lap—bankroll a reckless race car or at least splurge on a famous headliner to make an appearance at one of the auto shows. Doll, however, is hunkered down near a hotel Starbucks, carefully making last-minute edits to his annual address to dealers. When asked about his remarkable success of late, he shrugs, cracks a wry grin, and offers the koan of a car guy who has seen both boom and bust: “Profit in this business is all temporary; eventually it just has to be redeployed.”
> read the entire article at

6/12/15  Love is Worth Waiting For... 2016 Outback and Legacy factory orders.
The 2015s are in short supply, 2016s will continue to sell well once they start arriving and will be hard to get, so if you want one, order it now ... 
Love is Worth Waiting For.
due to complaints about it not being a national program, it is no longer posted here

6/10 2016 Foresters- scant info today, more expected soon.
We're all still waiting on specs and details, but I understand the only changes are the upgraded 6.2" and 7' audio infotainment systems.
Eyesight remains v2, there's no Blind Spot or Rear crosstraffic alert offered, and the ride and noise isn't improved.
Of course, the better audio systems will help with phone functions, and the bigger LCD screens with certainly help the rear view back-up camera display.
But there's no height adjustable front passenger seat, the 2.5s still have a generic low mode instead of paddle shifters,  the Touring doesn't get memory seats....
Yes the top models will get Subaru Starlink Safety Plus and Security Plus safety and convenience connectivity.
There are two Starlink packages
#1 Safety Plus Package with SOS emergency accident assistance, enhanced roadside assistance, automatic collision notification, maintenance nofiication, and diagnostic alerts-  1 year free, 2 years $99,  3 years $149
#2 Safety Plus and Security plus add stolen vehicle recovery, alarm notifications, remote lock/unlock, remote horn/lights function, remote vehicle finder-  1 year $49, 2 years $149, 3 years $249
more 2016 Forester info soon.

6/8 Takata passenger airbag recall
The recall is only on Subaru 2004 and 2005 Impreza, WRX and STI made January 2003 to May 2005. Owners will be notified by mail.

6/6 Thieves can extend the range of a car's keyless access search system to unlock the car.
The keyless access system on cars works when the key fob is close to the car, within a few feet, in your pocket or purse. The car's search function only looks a few feet and won't find a key fob further away, in your house for example.
But crooks have found a way to hack the system... of course.
This isn't your typical smash-and-grab, the thief needs to have an 'amplifying device' that extends the range of a car's search function, allowing it to find a key that is normally way too far away to work, like in your house for example.
When it finds the key, the doors can be opened. Remember, this is only cars with keyless access and pushbutton start. Car companies are working to have the car recognize the distance of the key, so it will only find the key and only work if the key is very close by.
The solution is Subaru needs to put an 'off' button on the key. Not only will this eliminate this new (but unlikely) theft risk, but with an 'off' button, the key can also be locked in the car when you're swimming or hiking etc and don't want to carry a key.
While I don't think this is a widespread problem at alll, or even anything to worry about, if you have keyless entry and are concerned, the quick fix-it-now solution is to get a metal thermos, or a small cardboard box lined with foil, and drop your keys in it when you get home. 
That way you'll also know where to find the keys in the morning.
    Here's the article from Q13 Fox news, Seattle
"Experts are issuing a warning to drivers who have cars with keyless entry system. They say you may want to change where you keep your electronic fobs, so thieves don’t use the technology against you.
Jasmine Vandelac has watched her surveillance video several times, but she still doesn’t understand how thieves were able to get into the cars on her driveway in just seconds.
“We know we locked the doors. We didn`t see them using any kind of device to open it through the window,” she says. “Just boom, they opened the doors.”
She’s glad the thieves didn’t break her windows, but she still wants to know how they broke in. The answer could be her electronic key fob.
“What we’re finding is that the key fobs we have for our cars send off a radio signal,” says AAA spokeswoman Jennifer Cook. “Thieves have found a way to extend that radio signal that goes between your key fob and your car.”
So even if your fob was inside your house, an extender or amplifier would make your car think it was close by. The doors would unlock.
“You used to have a wire, you slid down the window when it was mechanical,” says car prowl victim Tom Dahl. “Now it`s electronic.”
“If this technology becomes easily available to criminals you’re going to see it spread,” says Lars Carlson, another victim. “At this point, there’s not a whole lot we can do to protect ourselves.”
But experts say you can protect yourself by changing where you keep your keys. “When you’re storing your key fob at home, put it into a metal box,” says Cook. “Don’t put it in the freezer or the microwave where it can be ruined, but some type of metal box. That way it will stop the signal from being extended.” the original article

6/4/15 2016 Outback and 2016 Legacy orders now available

6/4/15 2016 WRX, STI, Outback and Legacy finance rates announced

This early rates announcement means that Subaru doesn't expect any (or many)  left-over 2015 models to be available when the 16s are here, so Subaru is encouraging 16 orders. There wont be any year end clearance on these models. 2016 Forester information is still expected mid June

Outback 1.90% 24-36-48 mos, 2.90%x 60-63-72 months
1.90% 24-36-48 mos, 2.90%x 60-63-72 months
WRX, STI 2.90%x 24-36-48-60 months

check all finance rates

6/3/15 2016 WRX and STI brochures arriving at dealers.

15 pages, with one fold out.  Order your WRX or STI now. The 16s have the 6.2" audio/infotainment which is a big improvement over the 2015 and prior systems, or upgrade to the much better 7" audio/infotainment/navigation. The STI Limited comes standard with the 7" system.

6/2/15 June interest rates announced thought June 30

2015 model rates all remain the same as May.
There are some good lease programs on Outback, Legacy and Impreza, and especially on the 2015 Foresters.
Subaru has said they will announce 2016 Outback, Legacy and WRX/STI interest rates on June 4th even though the cars aren't expected this month, so its very early. Subaru wants to encourage factory orders. WRX/STI can be ordered now, and Outback/Legacy orders can be placed on June 4th
WRX STI should be here in July, Outback/Legacy in August

6/2/15 May sales total 49, 651, which is 5391 or 12% over 44170 May 2014
This is the 3rd best month in Subaru's history.
The amazing part is that dealers sold 49651 cars but started the month with only 35000 cars in inventory. This means cars were sold before they arrived, it means they were delivered to the dealer, PDI'd by the service department, and picked up by the new owner within days. This is a very fast inventory turn, and means there is still little inventory on lots, especially of the desirable 2015 Outback, Legacy, and Crosstrek models. Dealers do have a decent supply of Foresters.
YTD the total is 228,083 cars, 16% or 31441 more cars than 196,642 cars YTD 2014

May sales by model
All models were up for the month except for the WRX/STI which was only down 62 cars from May 2014, and the low demand BRZ which is more of a summer car.
The volume leader continues to be the Forester with 15157 cars. May was the Forester's best month ever as production meets demand.
The Crosstrek total was 7876, the best month yet for the 3 year old model. The Crosstrek will continue to outsell its Impreza siblings.
Outback 12,384 May 2015, which is 743 cars or 6% more than 11641 May 2014
Forester 15,157 May 2015, which is 1011 cars or 7% over 214146 May 2014
Crosstrek 7876 May 2015, which is 2098 or 36% more than 5778 May 2014
Legacy 5,000 May 2015, which is 1947 or 64% over 3053 May 2014
Impreza 5,643 May 2015, which is 16 cars less that 5659 May 2014
WRX, STI 2,895 May 2015, which is 62 cars or 2% less than 2957 May 2014
BRZ 606 May 2015, which is 246 cars or 29% less than 852 May 2014


6/1/15 2016 Outback and Legacy specs, features, options and prices announced!
Subaru said to expect this mid-June but its early.
Orders will be available starting June 4 for August/September delivery.
Models and Option Packages remain the same except the 3.6L Limited models only are available the standard Pkg #21 or Option Package #23 with eyesight/moonroof/pushbutton start/navigation (so no Option Package #22 on 2016 3.6 Limiteds)

2016 Legacy price increase
2.5i model +$50
2.5i Premium +$350
2.5i Limited +$350
3.6 Limited +$350

2016 Outback price increase
2.5i +$100
2.5i Premium +$400
2.5i Limited +$400
3.6 Limited +$400
New features include
> Navigation gets three years of free map updates, free XM Nav traffic, and Travel Link
> Whenever the front wipers are used, the front headlights turn on with the auto on/off setting
> Eyesight gets upgraded to include Lane Keep Assist which uses the electric steering to help keep the car in its lane and highway speed
> Subaru Starlink Telematics emergency services is standard on all Premium and Limited models, and its free for 1 year.
There are two Starlink packages
#1 Safety Plus Package with SOS emergency accident assistance, enhanced roadside assistance, automatic collision notification, maintenance nofiication, and diagnostic alerts-  1 year free, 2 years $99,  3 years $149
#2 Safety Plus and Security plus add stolen vehicle recovery, alarm notifications, remote lock/unlock, remote horn/lights function, remote vehicle finder-  1 year $49, 2 years $149, 3 years $249

MORE 2016 INFO SOON.....

5/29 Subaru renews lease at their facility at the Port of Vancouver Wa
Subaru renewed its lease for app 40 acres at the Port of Vancouver through August 31, 2030, with two 5 year optional extensions.  Around 150 people work at the facility and in 2014 Subaru moved 81,718 cars though it. Outback and Legacy for NW dealers arrive by rail from Lafayette, Indiana, but most of the cars arrive by ship from Japan.

5/28/15 Takata airbag recall- 2004 and 2005 Impreza, WRX, and STI

This new recall, #WQR-53 expands previous recall WQP-51 which recalled the Takata made passenger airbag inflators in cars used in high humidity areas only.
This recall now includes all 2004/2005 Imprezas, WRXs and STIs regardless of location. Owner notification will begin in 60 days. Owners should make sure Subaru has their current contact informatio

5/24 Its hard to make a great car better, but here's my 2016 Outback and Legacy wish list
Hopefully the 2016 Outback and Legacy will have
Rain sensing front wipers
Eyesight standard on all Limiteds
Passenger seat needs a  height adjustment
Limited model rear seat fan should have a fan speed adjustment
5 or 6 speed front wiper intermittent speeds- currently only 4 speeds.
Electric parking hill holder function should also set the parking brake when the car is put in park
Blind spot and rear cross traffic alert should be standard on all Premiums. Currently standard on Limiteds.
Climate control should have easier to read buttons and especially larger clock and outside temperature numbers
All models should have a lock/unlock Beep with on/off control. Currently only the Limited beeps when un/locked
The 3 year/36,000 mile warranty includes Roadside Assistance program which should include any Subaru the new owner has!
Easier to set power gate height control on the Outback. It needs a knob or dial with low, medium, medium high, and high gate height settings. Plus add a manual open/close mode.
Drop the 6.2" radio completely, and make the 7" system standard on all models. Either that, or really improve the 6.2' audio system. The 7" system is significantly better than the 6.2"
More small accessories are needed to personalize a car: bring back optional under-car puddle lights, interior ambient, cupholder, and dash lights, factory front and rear bumper corner anti-scuff moldings, front hood protector etc etc
Keyless access fobs should each be a different color to help owners identify their key, and the key fobs need a simple Off/disable setting to lock it in a car when swimming etc instead of wrapping it in tin foil, or the awkward pin code access system.

5/21 2015 Outback, Legacy and Forester orders close Tuesday May 26 at 2pm EST
At last, some news has been released, just as the national Subaru dealer meeting is ending.
No details or specs yet, but at least we know when the new 2016 models will be coming.
2016 model Outback, Legacy and Forester changes and prices will finally be announced in June, and 2016 orders will be available at that time with estimated delivery starting in August.
Stay tuned for more details to trickle out....

Subaru Starlink app now includes Stitcher.
Starlink is Subaru's free app Android and iPhone.Its on all 2015, and some 2013 and 2014 models with navigation
Starting May 14, Subaru Starlink now includes Stitcher with news, podcasts and articles on current events, science, technology, sports, culture, music etc.
Starlink will automatically update onto your Starlink app if its on your phone already, or when you next use the app in your car.
To use Stitcher and select the programs you want to listen to, you need to go the website and log in with your facebook or google account or create an email account, and then choose your programs.
Starlink uses your phone's data plan, and includes:
Weather reports, The location for the weather is selected and changed on the smart phone (starlink > weather > config) with up to six cities selected.
News- user selected from a international list that includes CNN, USA Today, MSNBC, Yahoo news, Le Monde, El Mundo etc
Calendar, syncs with Google calendar,
iHeart radio,
Music streaming.

Stitcher- new May 2015

Other apps are Aha and Pandora radio.

Subaru Starlink, free app for Android and iPhones


5/2/15 Subaru powered pressure washer is on sale at Costco, May 2015

Subaru Pressure Washer, 5/15
click for a few more photos on the forum

5/1/15 April sales total is 47,241 cars, an 18% increase, or 7,158 cars, over the 40,083 sold April 2014
This is the 14th month of sales over 40,000. What was once amazing is now expected. 145 dealers (23% of the total) sold more than 100 cars for the month.
April 2015 YTD is 178,522, up 26% or 26,051 cars more than April 2014 YTD 152,471.
Forester is the volume leader for the month, closely followed by Outback. If the supply of Outbacks was better, the numbers would be reversed, with Outback the volume leader. Crosstrek continues to outsell all the Impreza sedan and hatchback models combined. Maybe Subaru will cut back on the confusing and production restrictive number of Impreza 2016 models/packages.
April sales by model
Outback 12,534 for the month, 18% or 1871 more than 10,663 April 2014
Forester 13,997 for the month, 21% or 2430 more than 11,547 April 2014
Legacy 5,276 for the month,  69% or 2,150 more than 3,126 April 2014
Crosstrek 6,936 for the month,  22% or 1,258 more than 5,678 April 2014
WRX, STI 2,713 for the month, up 1%, or 15 cars, more than 2698 April 2014
Impreza 5,311, or down 2%, or 133 cars, less than 5,444 April 2014
BRZ 494 for the month, down 40%, or 326 cars, from 820 sold April 2014

4/28   2016 WRX and STI specs and options webpage now up

4/24/15 2016 WRX and STI models available for order
prices were just announced yesterday.
note: when a new 2016 model order is placed, the price and invoice that show in the pipeline are incorrect. This is a glitch and will be fixed, but the car has been ordered and is in the system

4/23/15 2016 WRX info and prices released
New 6.2" or 7" audio infotainment bluetooth and rear view camera display systems on all models.
New WRX base model gets a low rear spoiler
Blind spot detection and rear cross traffic alert available on now available on WRX Limiteds.
Eyesight with steering responsive fog lights available on WRX Limited CVT
STI Limited available either with or without the rear spoiler, at the same price.
New colors- Lapis Blue replaces Galaxy Blue and Pure Red replaces Lightning Red.  Other colors remain the same- Ice silver, dark Gray, WR Blue, Crystal Black, Crystal white

MSRP Prices including the $795 destination
WRX $28,390
WRX Premium $29,690
WRX Premium CVT $30,890
WRX Limited $31,190
WRX Limited with nav, blind spot detection, rear cross traffic alert, Harman/kardon audio $34,290
WRX Limited CVT $32,390
WRX Limited CVT with Eyesight, nav, blind spot detection, rear cross traffic alert, Harman/kardon audio $36,485
STI $35,490
STI with nav, Harman/kardon audio, keyless access/pushbutton start $38,090
STI Limited without tall rear spoiler $40,790
STI Limited with low profile rear spoiler $40,790

4/14 2015 WRX and STI order deadline is 4/2
No 2015 model WRX or STI orders will be accepted by Subaru after April 22nd.
That means details and specs on the upgraded 16s models with new audio/infotainment systems can't be too far behind.
If you want a 2015, check your dealers supply, on the ground or coming in, or factory order one.
Here are the 2015s that can still be ordered until the April 22nd deadline- subject to change depending on end of model year supplies.
WRX base, model code FUN, Package 01, all colors
WRX Premium, model code FUO, Package 11, all colors
WRX Premium CVT, model code FUP, Package 11, all colors
WRX Limited, model code FUQ, Package 21, all colors
WRX Limited CVT, model code FUR, Package 21, lightning red color only
STI, model code FUS, package 02, all colors. Package 03 WR blue and Black colors only
STI Limited, model code FUU, Package 23

4/6 2015 New York Auto Show, April 3-12.
Subaru showed off the coming Starlink app upgrade that includes an airbag deployment/collision notification, roadside assistance, remote lock/unlock, stolen vehicle recovery, lost gps assistance. This is similar to GMs Onstar that was available on early 3.0L Outback LL Bean and VDC in the early 2000s, back when GM owned a piece of Subaru (since sold to Toyota). The upgraded Starlink app will be on a 2016 Forester, Legacy and Outback, probably top of the line models. It will be another good safety feature, depending on price and monthly subscription rate.
STI BRZ- a performance modified BRZ concept is at the auto show. Its a concept only, designed to create buzz and to stir the rumor mill, and while Subaru says there's no STI or turbo BRZ coming to the US,  this will bring much needed attention to Subaru's rear wheel drive BRZ. Not sure it will do much for actual sales but at least people will be talking about the BRZ, which is definitely Subarus prettiest car - everyone looks good in a BRZ. But for those hoping for an all wheel drive version, or more power, it doesnt seem to be coming, so check out the new 2015 all wheel drive Lexus RC coupe. Though it's larger, almost twice the price, and clearly isn't a BRZ, it is an awd coupe, and since Lexus and Scion are both Toyota off-spring, and the Scion FRS and Subaru BRZ are siblings, its a few degrees of separation but.... oh never mind.
Also at the NY auto show... the new Rallycross STI by Vermont sportscar. Named VT15x, its the 3rd rallycross racer by Vermont Sportscar. Its a 4 door with 580hp that rockets 0-60 in 2 seconds. It will flying at the Rallycross in Ft Lauderdale May 31st, and the XGames in Austin June 5th. It should be a winner.
And we're still waiting for news on the 2016 Forester.

4/3 new event- Subaru Loves the Earth E-Waste Recycling Event
April 1-30, most western US Subaru dealers are accepting electronics for recycling.
Its FREE! Drop off your old electronics for free- monitors, cell phones, tube TVs up to 32", computers, laptops, tablets, fax machines, video game consoles, printers, cord/cables, routers etc. Dealers will have a collection box near the service drive.
What isn't accepted- light bulbs, fluorescent and neon tubes, lighting ballasts, kitchen appliances, batteries

In the Seattle area, Carter Subaru Shoreline, 17225 Aurora Ave N, Shoreline, 98133 is a participating dealer and has 2 big collection boxes

Subaru Western Area Dealers Electronic Waste Recycling Event April 2015

4/2/15 March sales total is 49,111 cars. Thats a new single month record and pushing the magic 50,000 barrier.
It wasn't long ago that Subaru only delivered 100,000 cars in an entire year, so 50,000 in a month... well, that's like Chuck Yeager in the X-1 breaking the Mach 1 sound barrier in 1947.
Idea... maybe when Subaru does achieve that 50,000 car month- they're only 889 cars away, it could be this month -  they let the 50,000th buyer to choose a charity for Subaru to donate a car to?
YTD total is 131,281, a 17% increase over 112,388 YTD 2014. According to Subaru, at this pace, if they can get enough cars, they could be close to the 600,000 car mark for the year.
The total for March 2015 is 49,111, which is 4,632 more than the 44,479 sold March 2014
All models are up, except for Impreza down 9%, and BRZ down 42%.
The Forester is sales leader for the month, even as Subaru slowly starts to release news about the changes on the coming 2016s at the NY Auto Show.
Outback continues to be in short supply or its numbers would be higher 
Crosstrek is up 9% for the month to 7162, while its sibling Impreza's sales are down 9% to 5364.
WRX and STI continue their steady numbers. The WRX and STI is the first Subaru many young people aspire to own.
Some 2016 Foresters, and probably Outback and Legacy, all top of the line models, will get Subaru Starlink app's new stolen vehicle recovery, collision/airbag deployment response, remote lock/unlock services etc.
It is expected that all 2016 Forester and WRX/STI will get the new infotainment systems with upgraded audio, bluetooth, and back-up camera, and the optional navigation that are on all new 2015 Outback Legacy, Crosstrek and Impreza.
BRZ numbers are similar to the Tribeca's in the years prior to its demise. Even as Subaru showcases a STI modified BRZ at the NY auto show, without something to generate more interest in the BRZ currently on lots, sales seem on a downward slope.
Outback 12,504, which is 775 or 7% more than 11729 March 14
Forester 14,967, which is 1121 or 8% more than 13846 March 14
Crosstrek 7,162, which is 577 or 9% more than 6585 March 14
Legacy 6,148, which is 2914 or 90% more than 3234 March 14
Impreza 5,364, which is 544 or 9% less than 5908  March 14
WRX, STI 2,471,  which is 290 or13% more than 2181 March 14
BRZ 495, which is 362 or 42% less than 857 March 14

4/1-30 Love Strikes Twice Pre-Owned Sales Event
Subaru is promoting their Certified used car program from April 1-30 with low finance rates starting at .99% for up to 48 months, on approval of credit (top credit required). Its available on Certified 2015-2014-2013-2012s. Other terms and rates are available, see your local dealer.
Arizona-Montana, Nebraska-Wyoming
Certified Subarus are clean, accident-free and inspected, and have the balance of the original 3 year or 36,000 mile powertrain warranty plus the balance of a 7 year or 100,000 powertrain warranty.

Subaru Love Strikes Twice certified pre-Owned sales event with special finance rates, oac April 1-30, 2015

4/1/15 April finance and lease programs, NW area

no changes to the NW area interest rates. 
Subaru is pushing Forester, Legacy and Impreza leases. Some price quotes could be a lease.
Crosstrek Hybrid- 0% continues on 2015s to 36 months, and on remaining 2014s for 72 months.

3/30 Subaru responds to Indiana's Religious Freedom Restoration Act which will permit, even encourage, anti-gay discrimination.

Subaru's Outback and Legacy - and some Toyota Camrys - are built in the Subaru Indiana Automotive factory ( in Lafayette. SIA employs over 3900 people, and plans to expand the factory are in place. That means Subaru has a large, powerful presence in Indiana, and a strong interest in stopping Indiana's Religious Freedom Restoration Act (RFRA). Subaru issued a statement against the bill, and hopefully they join other organizations taking a clear, active stand against it.
Here's Subarus corporate statement, and I'll bet we hear more, and more strongly worded, from Subaru as this continues.
"Regarding news coverage of Subaru’s position on Indiana State Bill 101, SOA has made the following statement:  While we recognize that the voters in each State elect their own legislature to decide that State's laws, we at Subaru do not agree with any legislation that allows for discrimination, or any behavior or act that promotes any form of discrimination. Furthermore, we do not allow discrimination in our own operations, including our operations in the state of Indiana. We will certainly continue to take the issue of non-discrimination into consideration as part of our decision-making processes."

3/18/15 More 15 WRX and STI order cut-offs with optional Navigation or CVT announced as the 2016s get closer

- WRX  (code FUN)  still fully orderable.
- WRX Premium (code FUO)
standard pkg #11 is still fully available
Optional Package #12 navigation and H/k audio. Completely closed.
- WRX Premium CVT transmission (code FUP) - all colors orderable
- WRX Limited (code FUQ)
standard pkg #21 is still fully available
Optional Package #22 w/ Navigation, GH/K audio, Keyless access. Not orderable:  Dark Gray, Black, Red, or Ice Silver.  Orderable: WR Blue,  Black 
- WRX Limited CVT transmission (model code FUR) 
standard Pkg #21. Not orderable:  dark gray, galaxy blue and white. Orderable: Ice silver, WR Blue and Lightning Red
optional Pkg #22 with Nav/GPS, HK audio, Keyless access/Pushbutton start. Not orderable: Black, Dark Gray, Galaxy Blue, Lightning Red, White. Orderable: ice silver
- STI (model code FUS)
standard pkg #02- all colors orderable
optional Pkg #03 Nav/GPS, HK audio, Keyless access/Pushbutton start. Not orderable: dark gray, galaxy blue, ice silver, lightning red, white. Orderable: WR Blue or black.
- STI Limited (model code FUU)
standard pkg ##23 is still fully available.
optional Pkg #24 Nav/GPS, Keyless access/Pushbutton start. Dark Gray, Galaxy Blue, White, are closed. WR Blue, Black, Ice Silver and Lightning Red are still orderable.

2015 Crosstrek Premium Special Editions arriving on lots.
Only 1000 will be made, all Sunrise Yellow, with black cloth, CVT transmission, pushbutton start, upgraded  7" audio system, black inner headlight surround,  outside mirrors with integrated turn signals, power moonroof with sunshade, leather wrapped steering and shift handle

2015 Subaru Crosstrek Premium Special Edition, Sunrise Yellow color.
2015 Sunrise Yellow Crosstrek Premium Special Edition photo page.

3/6 advertising- 2014 Share the Love Event #7 donation totals announced 2/24/15
There were 5 charities for the 2014 Share The Love Event.
For each new Subaru purchased from 11/20/14 to 1/2/15 Subaru donated $250 to the buyer's choice from a group of 5 charities, 4 chosen by Subaru and 1 charity chosen by the individual local dealer.
The 4 charities selected by Subaru were ASPCA, Make-A-Wish Foundation, Meals On Wheels and the National Park Foundation. These groups were also in last year's Share the Love #6.
The total amount donated by Subaru for the 2014 Share the Love Event #7 is $15million, and the largest recipient were the dealer chosen charities as a group. Subaru didn't provide a list of the local charities selected by delaers or the amounts donated, but as a group, their total was $8,075,643.00. These were the ones selected and promoted by the individual dealers.
ASPCA $2,070182.70
Make-A-Wish $2,065,178.54
Meals on Wheels $1,471,883.16
National Park Foundation $1,317,112.64

3/4/15 February sales total 41,358 another record.

41,358 is the best February ever, and 39th consecutive month of increased sales compared to the same month the previous year.
Outback is the top seller for the month, despite ongoing inventory shortages. The Forester is right behind, and the updates expected on the 2016 Forester will help that model's sales. Crosstrek and Impreza both continue to do quite well, especially the Crosstrek. The 1000 Sunrise Yellow Crosstrek Premium Special Editions due soon will bring more attention to the model. WRX and STI would sell more if there was a 5door available. BRZ is the only model down for the month which isn't a surprise considering its a rear-wheel-drive car in an all-wheel-drive world, and its winter! The BRZ is a very pretty car (everyone looks good in it) but with only 334 sold in February and 330 in January, one wonders why Subaru doesn't either just give them all to Scion, or give it some more power (its lacking), or make it a real Subaru family member by ading all wheel drive, which is what it always should have been in the first place- a rear wheel drive Scion and all wheel drive Subaru
And once again there were no Tribecas sold and none available.
February 2015 Total 41,358 cars,which is 6499 cars or 18% over February 2914
YTD 82,170 cars, which is 14,261 cars or 21% over 2014's YTD  67,909
February totals
Outback 11,632 cars, 2,665 cars or 30% over February 2014
Forester 11,459 cars, 686 cars or 6% over 2/2014
Crosstrek 6,406 cars, 917 cars or 17% over 5,489 2/2014
Impreza 4,826 cars, 267 cars or 6% over 4,559 2/2014
Legacy 4,342 cars, 2575 cars or 69% over 1,767 2/2014
WRX STI 2,359 cars, 558 or 31% over 1,801 2/2014
BRZ 334, down 283 cars or 46% from 617 2/15

2/2815 Consumer Reports annual April auto issue is now available
If you're looking for a car, whether new or used, and want only one simple, comprehensive guide, this is the one to have.
There are other good resources, but the CR April auto issue is known for covering most topics of concern to a car shopper or researcher.
There are multiple tests and scores, from Top Picks to Most Loved and Unloved Car, Most and Least Reliable, Best and Worst Emergency Handling, Most and Least Expensive to Own, Best and Worst Fuel Economy, Safest Cars, Best Tires etc etc.
Topics covered include safety technologies worth having, recalls, infotainment systems, what used cars to look for and what cars to avoid.
Consumer Reports is best know for its ratings tables and the April issue them all, from a written model description, to the Rating table and of course the all important Reliability table with the famous red (good) or black (not good) colored circles.
Subaru Outback, Forester, Crosstrek, Impreza, and Legacy do well in their respective categories though they're not always #1, and the BRZ and WRX STI don't do too well.
Best and Worst Car Brands are #1 Lexus, #2 Mazda, #3 Toyota, #4 Audi, #5 Subaru, #6 Porsche, #7 Buick, #8 Honda, #9 Kia, #10 BMW, ... to #28 Fiat
Top Pick models- Best Overall Tesla S, Green  Car Toyota Prius, Small SUV Subaru Forester, Midsized SUV Toyota Highlander,  Large Car Chevy Impala, Compact Car Subaru Impreza, Luxury Car Audi A6, Sport Sedan Buick Regal, Minivan Honda Odyssey.
CR does promote their own car buying service. Its one of a number of similar car buying services car dealers pay to participate in.
The magazine is available at bookstores and newstands and the paper issue is easy to carry with you. Its also online at

2/26/15 Subaru comes in #20 on the new JD Power 2015 Vehicle Dependability Study of 2012 models released yesterday February 25th.

JD Powers is a company that specializes in surveys. For this 2015 study, within the past 12 months (ie done in calendar year 2014) they surveyed over 34,000 owners of 2012 models.
Subaru came in at #20 overall in this study, just under the industry average.
What JD Powers found was that technology (audio, bluetooth, navigation) systems were a source of owner frustration. This is really understandable. With technology changing so quickly, keeping all systems connected and working together is a major issue for everyone. For example, new 2014 phones/tablets with all new features that don't sync well with the older audio systems found in 2012 model cars. 
And car companies are paying a lot of attention to 'infotainment' systems - infotainment is now the name for audio, bluetooth, navigation systems- because people use it constantly, every time they get in the car they use the radio, phone, or navigation and when it doesn't work people are frustrated, even when the problem is caused by a new device. The typical story is that some years ago, you could buy an optional iPod wired connection in a car. Then Apple brought out the new Nano model with a new plug design that didn't work with the iPod connector and people who had purchased the wired iPod connection were unhappy and called their car dealer.
With Subaru, new 2015 and 2016 models are now rolling out with considerably improved infotainment systems, and connectivity is significantly easier than it was. The 7" LCD screen infotainment used in some mid range and all higher end models is the best system Subaru has had in years. Hopefully Subaru will soon improve the more basic 6.2" system used lower or mid range models.

According to JD Power, here are the top models in this 2015 study. Again, the survey was done in 2014 on 2012 model cars and scored as PP100 - problems per 100 cars.
The study says that nearly 30% of the problems were related to automatic transmission hesitation and rough shifting, but doesn't measure the severity of the technology problems- whether the perceived problem was fixed by simply pairing or repairing a phone to a car's bluetooth for example.
Subaru ranks #20 with 157pp1100, or 1.57 problems per new car. The industry average was 147pp100.
#1 Lexus, with 89pp100 (89 problems per 100 cars)
#2 Buck with 110pp100
#3 Toyota 111pp100
#4 Cadillac 114pp100
#5 Honda 116pp100
#6 Porsche 116pp100, #7 Lincoln 118pp100, #8 Mercedes 119pp100, #9 Scion121pp100, #10 Chevy 123pp100, #11 GMC 123pp100, #12 Acura 124pp100, #13 Nissan 128pp100, #14 Ram truck 134pp100, #15 Audi 138pp100, #16 Mazda 140pp100, #17 Mitsubishi 140pp100, #18 Infinity 144pp100, #19 BMW 146pp100, #20 Subaru 157/pp100, #21 Kia 158pp100, #22 VW 165pp100, #23 Chrysler 173pp100, #24 Volvo 174pp100, #25 Ford 188pp100, #26 Hyundai 188pp100, #27 Dodge 192pp100, #28 Mini 193pp100, #29 Jeep 197pp100, #30 Land rover 258pp100, #31 Fiat 273pp100. Heres a link

2/24/15 201
5 Crosstrek Special Editions are scheduled for delivery starting mid March.
Only 1000 will be made, all are Sunrise Yellow with black cloth, CVT, with the upgraded 7" audio system, moonroof,  body colored exterior mirrors with turn signals, keyless access with pushbutton start, black headlight inner surrounds, and leather wrapped steering wheel and shift knob.
MSRP is $26,140 including destination. Add for a normal variety of individual accessories such as the auto dimming rear view mirror, rubber floor mats, rear seatback protector, rear bumper cover, splash guards etc that could be on the cars.

Click for my 2015 Crosstrek webpage and If interested in one in the Seattle area, please contact me

2/19/15 2015 WRX and STI end of model year cutoff starts
This is the start of the end for the 2015 WRX and STIs. Effective today Feb 19, with no advance warning, Subaru announced they are no longer accepting factory orders for the following WRX and STI models and colors. This is the start of the cut-offs
The discontinued models all have navigation, and it is hoped that the 2016 models will get the new upgraded 6.2" and 7" LCD audio 'infotainment' systems being rolled out on all the other Subarus as the new models are released.  
Models not on this list can still be ordered at this time though that is subject to availability so if you want one, now is the time to order one. Details on the 16s are expected soon

WRX Premium manual transmission, model code FUO with Option Package #12 navigation and H/k audio
WRX Limited manual transmission, model code FUQ, with Option Package #22 Navigation, GH/K audio, Keyless access, in colors Dark Gray, Black, or Ice Silver
WRX Limited CVT transmission, model code FUR, with Option Package #22 in color Galaxy Blue Pearl
STI Limited, model code FUU, with Option Package #24 Navigation, GH/K audio, Keyless access, in color WR Blue

As of Monday Feb 23, 4pm EST, orders will stop for
WRX Limited manual transmission, model code FUQ, with Option Package #22 Navigation, GH/K audio, Keyless access, in any color
WRX Limited CVT transmission, model code FUR, with Option Package #22 in any color

Other models will continue to be orderable but as supplies drop, the sold orders might not go through, the sold process won't complete and you'll know its too late.

2/13/15 Koenig Subaru/Chevrolet in Pt. Angeles, Wa. drops Chevy and will only carry Subarus.

Subaru, you've come a long way!
Its hard to imagine this happening even 5 years ago.
Subarus are very popular in the Pacific Northwest and starting January 30, 2015 Koenig has dropped new Chevys and will only carry new Subarus! That's a huge statement for a dealership to make, it speaks to the dealer's absolute confidence in the Subaru line that they will stop selling new Chevy cars and trucks- yes, they will continue to carry pre-owned Chevys.
Koeing, a local family owned dealership, has carried Chevys since 1975 and Subarus since 1979 in Pt. Angeles, Washington State, on the Olympic Peninsula around 80 miles from the Kingston-Edmonds Seattle ferry.

2/11/15 NW Flower and Garden Show, February 11-15, Seattle
Subaru sponsors the yearly NW Flower and Garden held at the downtown Seattle Convention Center. Its a major event, worth going to,  always with beautiful showplace gardens, and many plants, gardening tools, supplies,and yard-art to buy. This year Subaru had a Forester and Outback on display.
This year they had Subaru/Love heart shaped keychains. February 11-15, 2015.

Subaru is a sponsor of the 2015 NW Flower and Garden Show. This year they had Subaru/Love heart shaped keychains

2/10/15 Surveys are very important to Subaru and thus to dealers.
A Southern California dealer was recently caught using bad customer email addresses so the buyer's survey went back to the dealer where employees filled it in, gave themselves top scores, and sent it on to Subaru as if the customer had done it.
Subaru, like many companies, places a lot of importance on surveys for marketing, research dealer processes control, and CSI scores. CSI is customer satisfaction index, and dealership sales and service individual personnel and overall departments need to have good survey scores to meet goals and receive certain benefits or bonuses.
 Talking about surveys ... we are all totally over-surveyed these days.... online websites where you don't even have to buy anything to get a survey request, to big box hardware stores, department stores, grocery stores, the pet food store, cable companies ... every business wants you to fill in a survey. Just call a business on the phone and they want a survey afterwards. Visit a website and there's pop-up asking if you want to fill in a quick survey. Or the cashier circles a website URL on the receipt and mentions how important it is or that you get entered in a contest. And it is important to them- meeting goals and getting paid bonuses can be partly based on survey responses.
And after a major purchase there are companies whose only job is to contact you hoping to get get surveys. 
But how reliable are surveys...
Satisfied buyers sometimes think "Oh, all is fine, I have nothing to say or add so won't take the 10-15 minutes to fill this in". But happy people are the very ones businesses hope will fill it in.  There are even form letters that car shoppers use when looking for a deal- the letter promises a good happy survey in exchange for a low price.
Confession- I don't always do the survey when I buy something, on eBay or Amazon for example.
But people who are unhappy or want to make a statement about something will take advantage of a survey and send it in with low scores. But even average scores like a 3 on the 1-5 scale or a 7 or 8 on a 1-10 scale are considered bad and flagged by some companies.  I know from recent experience that Comcast is 1-5 and Subaru's service department survey is on a 1-10 scale, with highest numbers the best and everyone's goal.
Sales people won't get paid bonuses if their overall scores fall below an 8 or 9 out of 10 at some dealerships, but are penalized if they outright ask for top scores. One might think an 8 on a 1-10 scale is a good score but its not, 8 is a fail.
This particular dealer's scores were apparently so low that they had employees at a another dealership they owned send in enough faked responses that Subaru actually caught them at it. Yikes! Car companies can penalize dealers who blatantly or openly even ask for top scores. But getting caught doing fake surveys? Yikes yikes yikes! That will create a lot more problems for the dealer, but at least we're all talking about surveys.

here's the full story, from Automotive News
"Subaru of America filed a federal lawsuit against one of its California dealerships and its employees, accusing them of forging more than 200 customer satisfaction surveys to improve the dealership’s reputation and avoid termination.
A September investigation of South Coast Subaru in Costa Mesa, Calif., showed that 224 dealership customer service evaluations from 2014 had been generated from an IP address at South Coast Acura, another dealership owned by South Coast, website Law360 reported Monday.
Managers instructed employees to fill out surveys, the suit contends. They were completed every few minutes throughout employees’ lunch hours, according to court documents.
Subaru’s suit, filed Friday in U.S. District Court in Santa Ana, Calif., accused the dealership, sales managers Tuan Pham and Gordon Min and 10 unidentified employees of breaching the dealer agreement contract.
The dealer agreement orders that dealership employees refrain from all conduct that could harm Subaru’s product reputations or the marketing of Subaru’s products. It mandates that dealerships do not engage in any unfair, deceptive, misleading, unethical, discriminatory, fraudulent, illegal or otherwise prohibited practice, court documents said.
The dealership is expected to collect valid email addresses from customers at the time a Subaru vehicle is purchased. Dealerships are then supposed to share customer email addresses with Subaru for additional customer surveys after a vehicle purchase and completions of vehicle service. Subaru also uses these email addresses to send service reminders and information about other service-related issues.
'Sham email' The investigation revealed that customer orders and deal jackets that matched with false surveys did not originally contain an email address for the buyer or contained an email address that was incorrect. South Coast reported sales of those vehicles with “sham email addresses,” and the surveys were sent to email inboxes controlled by South Coast, Subaru accused in the complaint.
“Defendants prevented Subaru from discovering the actual customer satisfaction level of Subaru retail customers at South Coast Subaru by providing sham customer surveys to [Subaru],” the complaint said.
Subaru “did not, does not and will likely never know the actual customer satisfaction levels of Subaru retail customers at South Coast Subaru.”
Subaru has suffered monetary damage and injury to its business, reputation and goodwill and will sustain loss of revenues and profits, court documents said.
Customer satisfaction In November 2012, South Coast Subaru had not met its contractual obligation to provide a high enough level of customer satisfaction for an extended period, and Subaru took action -- called a “notice of requirement to cure” -- that could have resulted in a termination of its agreement with the dealership.
During 2013, South Coast’s customer satisfaction performance improved, and the dealership broke free from the cure program, according to court documents.
Because of the survey meddling, South Coast failed to advance the goals of customer satisfaction, update Subaru with customer complaints and resolve customer satisfaction issues, the documents said.
Subaru’s attorneys and South Coast’s staff have not returned phone calls or emails from Automotive News so far this week. Subaru declined to comment on the case.
Subaru has posted seven years of consecutive U.S. sales growth and significantly outpaced the market last year with record sales of 513,693 vehicles. Dealers were told at this year’s National Automobile Dealers Association convention in San Francisco that 97 percent of Subaru's 617 U.S. dealers are profitable -- a record for the Japanese brand.

February 2015 Subaru True Love Event with free round flashing True Love belt clip lights, at Subaru dealers while while supplies last
2015 Subaru True Love Event with free round flashing True Love belt clip lights, at subaru dealers while while supplies last

2/5/15 new package available on the 2015 Impreza Sport Premium with CVT

Package #16 includes Moonroof, Eyesight, and the 7" audio upgrade. MSRP $2295. Its worth it...

2/3/15 January 2015 sales 40,812 total, and so the sales boom continues into a whole new year..
Thats the biggest January Subaru has ever had, and puts the company on track for 600,000 + for the year if sales continue at this pace. Subaru's stated 2015 sales goal is a quite do-able 540,000. 
Of note, this is the 11th month with 40,000 sales, and that kind of number seems to be the new norm.
January's 40,812  is 7812, or 24%, over last January, 2014...
The January 2015 sales leader is the Outback. It continues to bring many first time buyers to Subaru. The Forester needs the quieter ride, new features, and improved audio and back-up camera presumably coming soon  on the 2016 models.
The Crosstrek is selling more month after month, and after only 3 model years has become Subaru's third largest seller. The updated 2015 Crosstrek is quieter riding, and has better audio/bluetooth/back-up camera features. The new Sunrise Yellow Special Edition due this spring already is generating interest, but there are only 1000 available. Crosstrek's future is bright. The Hybrid is struggling given the current low gas prices and Subaru is offering 0% financing (currently for 36 months).
Legacy sales are up a comfortable amount, and Subaru hopes to grow in the 4 door market, so expect low lease payment programs and low interest rates to help motivate sales.
WRX and STI consistently do well spring, summer and fall, with winter being the slow time. It might help of course, if they came with all-season instead of summer tires so buyers didn't have to immediately shell out for all-seasons just to safely drive it.
WRX and STI continues to do well. I frequently get requests for a 2014 5 door (long sold out), or when a new wagon will be available.
BRZ is struggling, but then winter isn't the time the rear wheel drive BRZ is expected to sell.
And January 2015 is the first month with 0, zero, none, not one single Tribeca being sold. 9 were delivered last month,  December 2014. And that's it, thats the end, there were none in January 2015. A look at the online inventory shows none still listed for sale anyplace. So this is the end of the line for Subaru's first so-called 7 passenger which really should have been marketed as a 5 +2. There will be another coming along soon enough, but its won't be called a Tribeca.

January 2015 sales by model
Outback 11,351 Jan 15, is 3121 or 38% over 8230 Jan 2013
Forester 11,210 Jan 15,which is 439 or 4% over 10771 Jan 2013
Crosstrek 6,513 Jan 15, which is 1712 or 36% over 4801 Jan 2014
Impreza 5,096 Jan 15, which is 844 or 20% over Jan 14
Legacy 3,881, which is 1146 or 42% over 2735 Jan 14
WRX, STI 2,431 Jan 15, which is 898 or 59% over 1,533 Jan 14
BRZ 330, which is down 262 or 44% from Jan 14
Tribeca- blank, no sales for January 2015. They are now sold out...

1/22 2015 Crosstrek brochures now available
20 pages, full color

1/21 2014 Crosstrek Hybrid 0% interest rate extended to 72  months, oac.
With gas prices near $2.00 gallon, hybrid sales are slow

1/15 2015 WRX Sport Accessory Package code IZG currently not available on new orders.
It will be available again late March. The package, code IZG, includes STI brand black alloy wheels, short shifter, performance exhaust, and the leather/aluminum shift knob. MSRP is $3403

1/9 Subaru plans to update their Starlink app in some coming 2016 models.

Details, including models, pricing, and specific functions, to be announced.
Current 2015 Outback, Legacy, Impreza and Crosstrek models - except 2015 Forester and BRZ, and hopefully they will get the upgrades soon - have updated audio/infotainment systems with generous 6.2" to 7" LCD screens, and already include Subaru's Starlink news, weather, and music Android and iPhone smartphone app.
Subaru has announced plans for an expansion of the Starlink app to include AT&T connectivity and "stolen vehicle recovery, automatic collision notification, remote vehicle services such as lock/unlock via a smartphone device and monthly vehicle health reports". 
2015 Subarus (except most Foresters, BRZs) already include SiriusXM radio and other features such as weather, stock market, and sports reports and a gas station finder.  Late in 2014, SiriusXM purchased Agero's connected vehicle services business which will now provide services for Subaru.
Here's the press release from 1/5 "Subaru of America, Inc. today announced agreements with Sirius XM Connected Vehicle Services Inc., a unit of Sirius XM, and AT&T to provide enhancements to its Subaru Starlink in-vehicle connectivity system. The enhancements will deliver improved personal safety and security services to vehicle occupants via 4G LTE wireless connectivity.
Starlink is the Subaru in-vehicle platform that provides hands-free connectivity, entertainment and safety services to vehicle occupants. Starlink, soon coming with built-in AT&T 4G LTE capability, will deliver features provided by Sirius XM Connected Vehicle Services including stolen vehicle recovery, automatic collision notification, remote vehicle services such as lock/unlock via a smartphone device and monthly vehicle health reports. STARLINK will be available in select 2016 model year Subaru vehicles starting later this year.
"Working with trusted, industry leaders such as Sirius XM and AT&T to enhance the Subaru STARLINK in-vehicle connectivity system is a natural fit for Subaru," said Alan Bethke, vice president of marketing, Subaru of America, Inc. "Sirius XM and AT&T will enable us to provide customers with additional peace of mind through new safety and security services, as well as enhanced connectivity."

1/7/15 Crosstrek Premium CVT Special Edition model, package #15, details announced.
Only 1000 will be made. Package #15 MSRP price $1995. All are Sunrise Yellow with black cloth. Available starting March 2015, orders probably starting February.
Includes keyless access/pushbutton start, moonroof, 7" LCD audio upgrade, leather steering wheel and shift handle, turn signal mirrors.
Premium CVT with Package #15 total  MSRP $26,140 including destination

2015 Crosstrek webpage

1/6/15 January rates announced, Jan 6- Feb 2

2015 Legacy gets lower lease payments
2015 Impreza gets lower lease payments, especially sedans
2015 Crosstrek and Impreza get 1.49% x48, 190%x60-72 mos
2014 Hybrid gets 0%- with gas prices so low, the Hybrid needs help

1/5/15  December sales total 49,923
The Outback and Legacy continue to be in tight supply, especially Limited and Eyesight models.
The 2015 Crosstrek and Impreza are now arriving, and with their improved ride (finally),  upgraded audio systems (finally), and standard rear view camera (and finally), sales should increase sharply over 2014 models.
Forester continues to be Subaru's top seller, and will (hopefully) benefit from an 2016 model later this winter/spring with an upgraded audio.
December 2014 sales by model
Outback 14,772, up 24% over 30172 12/13
Forester 15,163, up 15% over 13229 12/13
Legacy 5457, up 86% over 2939 12/13
Crosstrek 5482, down 1% from 5525 12/13
Impreza 5808, up 17% over 4949 12/13
WRX, STI 2816, up 68% over 1680 12/13
BRZ 416, down 41% from 705 12/13
Tribeca 9, down 94% from 143 12/14
2014 total sales 513,693 which is a new record, and up 21% over 424,683 2013 total.
Subaru's total U.S market is now 3.1%. It was 1.4% in 2008.
December 2014 was the 37th consecutive month of growth and the 2014 year was the 7th consecutive year of growth
Subarus goal for 2015 is a very conservative 540,000 cars.
Total 2014 US Subaru sales by model
Outback  138,790 in 2014, up 18% over 118,049 2013
Forester 159,953 in 2014, up 29% over 123,592 2013
Legacy 52,270 in 2014, up 24% over 42,291 2013
Crosstrek 70,956 in 2014, up 325 over 53,741 2013
Impreza 57, 996 in 2014, down 1% from 58,856 in 2013
WRX, STI 25,492 in 2014, up 42% over 17,969 2013
BRZ 7504 in 2014, down 13% from 8587 2013
Tribeca 732 in 2014, down 54% from 1,598 2013

1/2/15  last day for 2014's Share the Love
Buy a new Subaru today, its the last day to pick from 5 charities for Subaru to donate $250 to. From 11/20/14 to 1/2/15 Subaru will donate $250 for each car sold to the buyer's choice from a group of 5 charities, 4 chosen by Subaru and 1 charity chosen by the local dealer.
The 4 charities selected by Subaru are ASPCA, Make-A-Wish Foundation, Meals On Wheels and the National Park Foundation.
These groups were also in last year's Share the Love #6

12/29/14 2014 sales total is expected to pass 500,000 as people continue to discover that Subaru is a great car.
Its not an overnight success though, Subaru has been on this growth path for the past 7 years, but even before that Subaru was putting out quality all wheel drive cars. It was just mostly a NW, NE, and greater Rocky Mountain area semi-secret ignored in drier and warmer climates
from a press release
Subaru of America, Inc. has reached a significant milestone in its history, by retailing 500,000 vehicles in a single calendar year. The milestone caps a remarkable seven year growth period for the brand in the U.S. in which the company has grown from 187,699 vehicle sales in 2008 to what will total over 500,000 sales in 2014, once the sales year closes on January 2
The growth in Subaru sales can be attributed to a combination of improved vehicle offerings, targeted and award-winning marketing and an improved retailer body. The current generation of Subaru vehicles grew in size compared to the previous generation in order to better suit the needs of the American buyer while also delivering improved interiors, technology and safety features such as the award-wining Eyesight system. Furthermore, the company's retail outlets have embraced process and amenity improvements as sales volume increased, while the total number of outlets has remained steady.
All of the company's current models have contributed to its sales success; the current Impreza (four and five-door) is enjoying its best-ever generation and the Outback and the Forester mid-size CUV now retail 300,000 units per year, combined. The new small CUV entrant, XV Crosstrek, has also added over 60,000 sales to the year-total, while the all-new Legacy sedan is enjoying its best sales ever; more than doubling its year-over-year monthly sales since the launch of the 2015 model. On the performance side, sales of the company's sporty models, the WRX and STI, are at their highest levels ever following the debut of the all-new 2015 models.
Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. said; "We are delighted to have reached this historic milestone and our results show we are delivering vehicles that people want to buy. That we have grown so steeply and also so steadily over the last seven years is a testament to our products and to the commitment of our retailers who have had to manage this increase in capacity. There is a positive air around our business and we have no plans to stop our growth; we expect 2015 to also be another record year for Subaru."

12/14/14 2015 Impreza brochures available. 20pgs...
The 15 Impreza gets some good upgrades, including a quieter ride and a standard rear view camera with a screen big enough to be functional on all models. Eyesight safety system is now available on Limited and Sport Limited. And prices are still reasonable.
Impreza specs and details

12/5/14 $90,000,000 lottery winner plans to buy a Subaru Forester!
Lisa and Everett Quam of Washington State won $90m in a Powerball lottery. This is the first ever Powerball winner in Wa
After taxes, they will collect $56.8m lump sum or take monthly payments.
Both are long time Boeing employees and will leave their jobs.
Lisa Quam has picked out a new car, a Subaru Forester!
from the Seattle Times


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Did you know Subaru makes small engine and portable home generators?  Parent company Fuji also has Robin America with l engines for lawnmowers, jets skies, generators etc. They make Subaru generators including quiet inverter ones. Subaru generators

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Subaru price benefits may be available to some of these groups. Also employees of, or suppliers, vendors or contractors to Fuji or Subaru, may also qualify for Subaru discounts. Contact your organization, company, union, or perks webpage etc discounts
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American Association for the Advancement of Science (AAAS)
American Assoc of Snowboard Instructors
American Canoe Association
ASPCA. American Society for the Prevention of Cruelty to Animals.
American Speech-Language-Hearing Association (ASHA)
Crested Butte Mountain Resort, Crested Butte, Colorado
Dining Out For Life
, dine out, fight Aids
The Geological Society of America
Greensgrow Philadelphia Project
International Mountain Bike Assoc- IMBA
Japan American Society of Greater Philadelphia
Leave No Trace Foundation
MSP Films- leader in action sport filmmaking- check out
Lib Tech snowboards, by Melvin Manufacturing
Merrill Down and Dirty Mud Run and Obstacle Series
Mount Washington Observatory

National Ski Patrol official vehicle of the NSP
Northwest Flower and Garden Show
Pennsylvania Horticultural Society
Pilots n Paws- pilots working with animal rescue shelters
Pet Philanthropy Circle- Pet Hero Award recognizes those who dedicate their lives to the welfare of animals

Professional Ski Instructors of America official vehicle of the PSIA
Rally America, Subaru does rallys
SCCA - Sports Car Club America
Street Safe Driving Academy driving school in Pa
Subaru FreeRide Series, skiing or riding down steep terrain
Subaru Winter Fest, lifestyle tour at some of the top mountains, with clinics and demos, giveaways...

Subaru-Nordica Service Team SNST events at many ski events
US National Whitewater Center- outdoor recreation, environmental education center, with biking, running trails, whitewater kayaking etc
United By Blue- a clothing company that removes 1 pound of trash from oceans and waterways for every item sold.
Vermont Sports Car
Water Blues, Green Solution- Subaru sponsors Penn State's community education project related to water

Yakima Road Warrior Tour
Yoga Journal Live - yoga for all levels, with classes, panels, seminars, marketplace

Links a full page of all sorts of links

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