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12/17. Interview with CEO of SoA Tomohiko Ikeda here.
12/16 Washington State cell phone laws start Jan 1, 2008. Under the new laws, drivers who read or compose text messages or talk on a cell phone without a hands-free device could face a $101 ticket. The text-messaging ban takes effect Jan. 1; the cell-phone law July 2008 but drivers can be ticketed as a secondary offense if stopped for something else.
9/6 New independent Subaru repair shop in Mukilteo, Washington near Paine Field. Opened in August, Smart Service (206) 417-0880, works only on Subarus. They do specialized performance upgrades, carry Cobb Tuning and other engine, suspension upgrades as well as do general Subaru repair. This is their 2nd location, the first is in Shoreline, Wa. just off I-5, exit 177.
6/20 Subaru powered amphibious car 'WaterCar can reach speeds of over 125 mph on land and 45 mph on water.... styled after the 2002 Convertible Camaro body style. It is powered by a Turbo charged 2.5 Liter 300 HP Subaru engine... ' more
6/11 An interesting article on 4 old 'microcars' including the Subaru 360, a Mazda. read the article
5/10 Canada Subaru review ..'Owners of Subarus are a loyal group. Find a person who has a Subaru parked in the driveway and odds are it's not the first vehicle from this brand to occupy that space. Their passion is sparked by products that appeal to buyers seeking some premium-level features, plus a healthy dash of performance. For example, my test vehicle, a 2007 Subaru Legacy 2.5 GT Wagon, is a pleasing combination of creature amenities, practical utility...' more
5/4 Vancouver, Canada will host the third stop on the new Subaru West Coast Triathlon Series. The Subaru Vancouver International Half-Iron will take place on September 16th, 2007, Registration for the Vancouver Event opens May 11th, 2007 at www.LifeSport.ca and will be limited to 750 participants.
5/2 Good article on Subaru Viscous Coupling Variations and all-wheel-drive systems. More
4/22 Interview with Thomas Doll, SoA CFO 'Subarus, comfortable, utilitarian, and all-wheel-drive, have long had a loyal following in New England and other regions where weather and terrain often pose challenges. Today the company is looking for geographic and demographic expansion. Thomas J. Doll, 25 years at the company, is executive vice president and chief financial officer... Doll recently spoke with Globe reporter Royal Ford' more
4/18: Smart folks buy Subarus: 'Nobel Prize winner John Hall and his wife, Lindy, own four Subaru vehicles and had an opportunity today to visit the plant where some of them were manufactured. Hall, who won the Nobel Prize for physics in 2005, has been at Purdue University this week as part of the Honeywell-Nobel Initiative, a program that connects college students with Nobel winners. This morning he toured the SIA. assembly area and got an opportunity to take a close look at the production of Subaru vehicles in Lafayette. "I didn't see any grumpy people or any gum papers on the floor. That shows pride," he said. "It's fun to see their robots doing jobs that are ... too tiring for people to do. It would be fun to work on a line for a while - maybe 10 minutes." Hall is a scientist emeritus of the National Institute of Standards and Technology and a fellow with the Joint Institute for Laboratory Astrophysics at the University of Colorado. He and his wife own three Outbacks, which were built at SIA, and a Japanese-made Subaru Forester. "They're the car of choice in Colorado," Lindy Hall told SIA officials. more
4/3 Current rebates continue. 2006 model interest rates expire 4/30/07
3/12 Subaru will become the official vehicle of Nitro Snowboards, Nitro will become the official snowboard of Subaru... establishing the Subaru-Nitro Snow Militia (SNSM), an event that will offer snowboard demos to folks with a valid lift ticket. more
3/7 Return of the Justy (at least in the UK). As announced earlier, Subaru dealers will be selling a new entry-level car, the Justy, based on the Daihatsu Sirion city car. Daihatsu is owned by Toyota. No word on a US version...
3/5 New Subaru CEO Ikeda's goal is to increase the number of Subaru dealers slightly as well as focus more on what Subaru owners want and what Subaru does well rather than trying to remake Subaru into a near-luxury brand. Good!
3/2 Leading Consumer magazine likes Subarus. Check out the April issue...
3/1 SoA today announced that Mr. Tomohiko Ikeda has been appointed chairman, president and CEO effective April 1. Mr. Ikeda succeeds Mr. Kunio Ishigami who served since June 2004. Mr. Ishigami led the company to three consecutive record sales years and also achieved the corporate milestone of 200,000 unit annual sales in 2006.
Mr. Ishigami has been with Fuji for 38 years in a variety of roles and will be returning to Japan as Advisor to FHI. Mr. Ikeda has been with FHI for 30 years. Before being appointed to his new role, he most recently served as corporate VP for FHI. Prior to this role, Mr. Ikeda served as VP SoA in Cherry Hill, N.J., from 1998-2002, where he was responsible for business planning, the management of capital assets, as well as the sales and marketing coordination with FHI.
12/15 Go Subaru! Subaru sponsored the 2007 AAAS/Subaru SB&F (Science Books & Films) Prize for Excellence in Science Books, awarded to recent children's works that promote scientific literacy. Winners are 'An Egg Is Quiet' by Dianna Aston, Illus by Sylvia Long, Chronicle Books, 2006; 'Team Moon, How 400,000 People Landed Apollo 11 on the Moon' by Catherine Thimmesh, Houghton Mifflin, 2006; 'Tigerland and Other Unintended Destinations' by Eric Dinerstein, Island Press, 2005; and 'Thomas Edison for Kids: His Life and Ideas, 21 Activities' by Laurie Carlson, Chicago Review Press, 2006
1/27 Entertaining rant about drivers, especially Subarus....'The truth as I see it Driving Adventure' by Austin Rucker
1/20 Entertaining ski story " ....in late March, my partner, Julie, our 12-year-old Lab and I piled into the Subaru to make the roughly 900-mile trip from Pasadena to Aspen. Why drive? Because we couldn't afford to go if we spent an additional $500 to $1,000 on airline tickets." more
1/13 Don't have an auxilliary stereo input plug (iPod)? You can add an aftermarket input plug. Here's what you need from Jazzy Engineering! Please mention you saw it at cars101.com. No, it's not factory authorized.
1/2/2007 Toyota subsidiary Daihatsu's Sirion to produce small cars for Subaru to sell in Europe. Sirion is already sold in Europe and Toyota plans to slightly modify it and supply Fuji with 5,000 to 10,000 per year. more
news and reviews
|10/42005 A consumer magazine rates
the Tribeca and other SUVs.
12/6 Tribeca reviewed by a top consumer
magazine, January 2008 issue, (on shelves December). Positive comments
for for crash test results, handling, ride, and negative comments for 3rd
row room, noise. Reliability is very good.
Tribeca and Forester
prices and details announced.
news and reviews
12/22 Legacy GT spec.B review 'Power Rules ... looks like an ordinary family sedan but get behind the wheel and it's a boost to the ego, a boost to driving pleasure. I don't especially like driving during the morning rush hour, but I was on the interstates to make a trip to the New Jersey Palisades for an auto event, and I arrived as fresh as a daisy. The spec. B may like to show its stuff on the open road, but it easily adapts to tight traffic lanes... ' more
11/29 Legacy 3.0R review: 'The new Legacy
was a pleasant ride over hill and dale for the week that we tested it..
one of the best Suby's we have driven.. it still came up shy of our class
leader here, the Honda Accord.. if you have to live with Old Man
Winter for the next few months, a trip to your Suby dealer might be a good
news and reviews
12/26 The first 2009 Forester information is available. Here are a few early photos. Standard on all models are side-curtain airbags with rollover sensor and VDC Vehicle Dynamics Control. Wheelbase increases 3.6" (from 103"), ground clearance up to 8.9" depending on model. New double-wishbone rear suspension increases cargo room similar to the 08 Impreza. Manual transmissions have Incline Start Assist (replaces the old Hill Holder).
Both the 2.5i and 2.5i turbo engines will be offered, both tweaked to improve torque for better normal performance. More info to come as available.
12/8 The 2009 Forester to be shown
at the Detroit Auto Show, Jan19th. The cars are expected in March.
Is this Japanese version similar to what's coming here next March? Check
news and reviews
12/30 STI vs EVO comparison. 'They've slugged it out before in the pages of this magazine (MotorTrend). When they first met in our October 2004 issue, the 2005 Evo took the title. In our December 2005 issue, the rematch favored the 2006 STI. This time around, a knockout may be in the cards, as each contender has been completely redesigned... after three rounds and no knockout, we must go to the judges' cards. It's close, but the decision is unanimous: By virtue of its sharper handling and superior fun factor, the Evo takes the title.. We can't wait for the rematch.' more MotorTrend
12/29 STI review ' ...There were bared teeth and glaring high-beams. There were seen but unheard epithets as the STI flashed past, just a blue and gold smear against the scenery... a small car densely packed with parts. Strategically placed reinforcements of high-strength steel at the windshield pillars and around the tailgate ... sideline the computer entirely and manually select from six differential settings.' more from caranddriver.com
12/27 2008 WRX comments from blogs.consumerreports.org
news and reviews
|12/4/07: Only 2 Bajas were reported sold
for the month November, 2007, so they must be almost completely sold out
5/1/2006 Subaru halted production of
the Baja sport-utility truck in mid-April 2006
and all other models including non-US market models
news and reviews
|6/2206 When did you get the 85 Brat and
why did you buy it? HartfordAdvocate
6/22/06 The Japanese market Stella mini-car is a hit, from autoblog.
6/15/06 New mini-car for Japanese market, the Stella. But it's not coming to the US. from bloomberg.com, car.co.nz
Subaru Hybrids and Concept Cars
DIESEL, HYBRID, ALTERNATE FUEL and CONCEPT CAR news
12/27 Electric car: Green Car Congress is reporting that the all-electric R1e micro-car will be available in Japan in 2009, a year ahead of schedule. The R1 has an electric motor and a set of lithium-ion batteries. The car can only reach 62 mph, maximum range of 50 miles, but can be recharged to 80% capacity in 8 minutes - making it an ideal commuter car for Japan’s densely-populated urban cities. more
11/4 Subaru electric
concept car with improved battery '.. Bucking the industry trend towards
Hydrogen fuel cells, Subaru has released a vastly improved battery-electric
commuter car. The 65kw, 5-seater G4e’s new high energy-density lithium-ion
batteries give it a 200km range from a charge (more than double the previous
R1e’s range) and using a quick-charger it can be topped up to 80% in only
15 minutes. The new Subaru’s stats make it an instantly viable commuter,
while underlining the exciting potential this fledgling sector will offer...'
(Note: there are no plans that I'm aware on to bring this to the U.S.).
EPA administrator Stephen Johnson overruled
the unanimous opinion of his legal and technical staff and blocked proposed
California emission rules, saying they were pre-empted by federal authority
and made moot by the energy bill signed into law by President Bush on Wednesday.
SAFETY CRASH TESTS safety news,
including recalls etc
August 11: NHTSA Crash Tests: 2008 Forester,
4/27/07 Subaru and Toyota are swapping
100-150 engineers in order to find further synergies between the two automakers.
Toyota, with its magnificent manufacturing system and hybrid technology,
has plenty to offer, but Subaru has its world-renown AWD system in its
war chest. more
12/28 Subaru Canada is hoping to boost 2008 sales by 15% and is expecting the new look of the redesigned Outback to help attract those buyers. more
12/4 Effective January 3, 2008, there will
be no rebates for Canadians buying US models, and no bonuses
or any incentives will be paid to dealers or salespeople on Canadian sales
(ouch). As the offical release says '.. sales made by US dealers
outside of the continental US, are discouraged. This includes exports or
sales to Canada... (these) will no longer be eligible for any SoA
incentive payment programs such as vehicle incentives (rebates), dealer
volume bonuses, salesperson payouts...'. But yes the warranty remains
the same, honored by SoA, with no change! more