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 Post subject: Subieyota has a name!
PostPosted: Thu Aug 25, 2011 6:06 pm 
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8/23 Subaru names its new Subieyota rear drive sports car

Subaru, sometime master of the info-lite press release, has trickled out another long awaited Subieyota detail... today they actually named it.
Its called the ... BRZ. A pre-production version - the Subaru BRZ Prologue- will be shown at Frankfurt Auto Show Sept 13th. The first production model has long been scheduled for The Tokyo Auto Show in December and that hasn't changed..
Actually, the real news is that Fuji hired Homer Simpson to the naming department. Well, maybe not. Subaru made the XT, XT6, SVX, RX, RS, and in 2002 named their new 6 cylinder top-of-the-line car the Outback VDC, confusing a slew of public health Docs. So BRZ is in good company. But not to worry because after a few years, BRZ will become Breeze, or RZ like the B9 Tribeca became the Tribeca. Unless Subaru is playing with everyone, especially those that just registered all sorts of BRZ related domains.

Comments about Toyota's Subieyota FT-86 have been positive and if the BRZ improves on and adds Subaru character to what Toyota has shown, it won't matter what the name is - though the rear wheel drive part is stubbornly unfortunate (but we'll get over it..).

About BRZ, what Subaru says on the website is that it "...stands for the amalagmation of key concepts: "Boxer engine", "Rear-wheel drive" and "Zenith". The car stands for the ultimate passion and confidence...". And Brat stood for Bi-drive Recreational All-terrain Transporter.

Check out the BRZ website.
Heres the press release "Tokyo, August 23, 2011 - Fuji Heavy Industries Ltd the maker of Subaru automobiles, today announced that Subaru's new rear-wheel drive sports car, which is currently under joint development with Toyota Motor Corporation, will be named "SUBARU BRZ". "BRZ" stands
for "Boxer engine", "Rear-wheel drive" and "Zenith" and embodies ultimate passion for the new sports car and confidence in its distinctive trademark and core technology: the "Horizontally-Opposed Subaru Boxer engine". The start of production is planned for spring 2012.

FHI will exhibit the technology concept of the "SUBARU BRZ", named "SUBARU BRZ PROLOGUE - BOXER Sports Car Architecture II", at the 64th Frankfurt Motor Show in September 2011. (Press day: September 13 and 14; Open to the public from September 15 through 25, 2011). A special site will be opened today at 12:00 on the Subaru Global Site. Under the brand statement "Confidence in Motion", Subaru brand always inspires confidence with customers through its commitment "engineering excellence". With the core ideal of "engineering excellence", Subaru continues to provide customers with "Enjoyment and Peace of Mind" in all Subaru products."

The Subaru BRZ website http://www.subaru-global.com/11frankfurt/teaser/,
and the Frankfurt auto show http://www.iaa.de/en/visitors/
and the Tokyo auto show where the production BRZ is to be shown.
http://www.tokyo-motorshow.com/en/index.html

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Joe Spitz

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