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SoA discourages cross border sales, no rebates 1/2008
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Author:  Admin [ Tue Dec 04, 2007 8:50 pm ]
Post subject:  SoA discourages cross border sales, no rebates 1/2008

SoA announced it is 'discouraging' cross border sales by removing all customer rebates and dealer incentives effective January 3, 2008.
It seems the current warranty reimbursement policy will remain.
Canadian buyers won't get US rebates, and the sales won't qualify for US dealer and salespeople bonuses or goals.

So, for Canadians who want a US spec Subaru and also want applicable rebates and incentives, December 2007 is the best month to do it (and preferably not on the 31st :wink:).

Here is the official statement

"December 3, 2007
Dear Subaru Retailers:
It has come to our attention that a growing number of dealers are conducting an
increasing amount of sales outside of the United States. Although your dealer agreement
does not expressly prohibit such activity, SOA has consistently stressed the importance of
dealers concentrating on selling within their area of responsibility (AOR). This is the
market area that Subaru dealers are measured against, and sales into your AOR represent
the best opportunity to build a loyal owner base to fuel long term sales, service business
and dealer profitability.
SOA’s marketing investment is geared toward building the units in operation here in the
United States to provide that opportunity for loyalty, profitability and long term growth.
Therefore, effective January 3, 2008, any vehicle sales made by U.S. dealers outside of
SOA’s AOR, which includes the continental U.S., are discouraged. This includes exports
or sales to Canada or any other country without the express written consent of SOA.
Further, vehicle sales made by U.S. dealers to individuals or organizations residing
outside of the continental United States will no longer be eligible for any Subaru of
America incentive payment/programs such as vehicle incentives, ascent program payouts,
quarterly/monthly dealer sales volume bonuses, Chairman’s Roundtable awards, etc.
Should any vehicle sales be made outside of the United States, these sales must be
classified as “X” type sales in the Subaru sales reporting system.
Thank you for your cooperation in this matter."

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