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|Subaru sponsor's Ludo Bites America
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|Author:||Admin [ Wed Jul 20, 2011 3:42 pm ]|
|Post subject:||Subaru sponsor's Ludo Bites America|
July 20, 2011
advertising - Subaru sponsors Ludo Bites America on the Sundance cable channel.
Ludo Bites America is the entertaining new Subaru sponsored fryer sitcom that debuted last night, Tuesday, July 19. Its about tempermental french chef Ludo and his American wife as they travel the US in a silver Subaru Outback Limited.
Its hard to see the Subaru connection, the Outback certainly isn't an important part of the show, but then neither is food or cooking, its more about Ludo et femme as they open one night stand restaurants in quintissential American cities like Santa Fe, Omaha and Mobile.
In the Santa Fe opener, we glimpse Ludo: rolling torillas, tasting hot chilies for the first time, buying cowboy boots, eating a juicy hamburger, stomping a recalcitrant digital scale into submission, and finally putting together the aforementioned one night menu for about 125 paying customers at $37ea in a whirlwind of screaming kitchen drama.
Given Ludo Bite's strong reputation in LA, its assumed he can cook, and the menu did look tasty...
One restaurant patron commented that the steak was the best he had ever eaten - it was a hanger steak marinated in red chiles. But there are no recipes, no ingredients, no methods or process in the show. This is a straight fryer sitcom about the personalities and drama of pulling off a Ludo Bite's event. And it is a happening event.
Next up is Omaha. Thats prime beef country and you can see Ludo serve up a dry aged ribeye with potato pear gratin.
Yes, the menus and recipes are on Sundance's website.
On a more Subaru pertinent note, the Outback had navigation but they didn't use it to find a restaurant. I couldn't tell if the Outback was a 2.5L or 3.6R model...
Ludo Bites Santa Fe is on every night this week and episiode #2, Omaha, starts next Tuesday July 26, 2011, 9pm.
Here are links for the episodes, behind the scene stories, menus and yes, recipes.
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